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Franchise Marketing/Franchise Marketing Plan

 

Marketing your Franchise Opportunity and getting the desired franchisee profiles signing up as your franchises is a complex, costly, resource draining exercise that needs expertise and ground connectivity. Over the last 15 years we have engaged 1000’s of entrepreneurs across the country and have helped over 400+ companies reach out to their desired franchisees. We work closely with the founders/CXO’s and Franchise managers & their teams across different states and zones and help them achieve their annual franchisee recruitment targets. We do not let them spend several lakhs on costly newspaper advertisements nor let them participate in franchise exhibitions, until we are absolutely sure they have utilized the more reasonable, quicker ways to recruiting franchises

We begin with a more cost effective, simpler, discovery day program, which uses our existing database (Over 3 Lakh+ Entrepreneurs across India) from which tremendous results are got. (We receive an average of over 100+ Entrepreneur registrations for various businesses across the country on our portal franchisebazar.com every day.)Thereafter we advise the clients on the other activities that we could conduct to get them to their Goals. For young franchisors we help them understand the challenges of getting the right franchisees, and the routes to achieving them at the lowest possible costs. Why try or take chances, when you can get pre-defined results. Our experts will help you analyses which franchise marketing tools and sales activity would be most effective for your business. How you must position your brand from a franchise seekers perspective and where you must be present to capture the attention of the right franchisee profiles. This is a combination of a short term and a long term strategy, which rotates around getting the right franchise partners quarter after quarter, and at the same time, build the campaign for effective recruitment, in larger numbers, at a later stage. We also work closely with our clients in helping them optimize their leads through simple web development and internet maximization strategies that include social media marketing and network building exercises online and offline.

We start our engagement with very simple questions like:

What is the right franchise marketing strategy?

What is the right resource allocation in terms of time, money and capital for your business?

Though, we do not act as brokers ourselves, we are connected to the entire ‘franchise and real estate broker’ community across the country and use the same to help our established franchisors (who already have an excess of 100+ franchises) get franchisees additionally through a pure success fee/ franchise brokerage model at franchise bazar.

This works very effectively along with a dedicated annual franchise recruitment plan wherein allocations are clearly done to achieve franchise recruitment results for younger franchisors. These are some of the franchise marketing activities that we use effectively for our clients and as we always say it is as important to choose which franchise marketing activities you must not choose as against being equally careful on which ones you must. Hence we help our clients to make the right choices whilst they go about setting the targets for how many franchisees they would like to make in this month/quarter/year.

Please call us Immediately on +91 80 41512345/41715655 and save time and costs in recruiting your desired franchises.

 
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