Over the years, we have learnt from a variety of top franchise executives, franchise sales managers and more importantly from prospective and existing franchisees, as to what motivates a franchise purchase. We work on all factors including the demographic and behavioural patterns of the franchisee profile in question and then carefully develop the content that will create the right connect. It then becomes easier for us/franchisor to qualify the leads that come in and ensure that correct set of people is enquiring with us. We also ensure that we imbibe the language of the industry, whilst working with the specifics of those particular industries.
Going Green with Franchise Brochures
With emphasis on the use of latest technologies and a strong inclination towards our responsibility to conserve our environment, we have been increasingly propagating reduction in the usage of printed communication and to use electronic documents like the PDF brochures to reduce cost, time of transmission and ease of use.
We work closely with the franchisors in maintaining a good balance of these initiatives and ensure that we use the correct mediums in reaching out to the prospective franchisees.