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Franchise Documents

Franchise Marketing Brochures are the first set of communication tools that the prospective franchisees first get their hands on, whilst they are searching the right opportunities for themselves. Franchisors on the other end use these as their primary sales and marketing tools. Hence these brochures make strong statements about the brand, the business model, the organization and the core offerings in place for the franchisee to benefit from the franchise business in question.

It also in a way begins to put in perspective what the franchisee can expect and what the franchise business is not. Hence a good initial franchise development brochure should have originality, be innovative, must deliver experience, display creativity, and at first sight ooze integrity and commitment. That’s where we come to the picture. We work closely with every client to understand the uniqueness of their franchise and then based on the personality of the company, draw up a customized franchise document, that helps the franchisor invite the right prospects to their franchise systems.

 

Over the years, we have learnt from a variety of top franchise executives, franchise sales managers and more importantly from prospective and existing franchisees, as to what motivates a franchise purchase. We work on all factors including the demographic and behavioural patterns of the franchisee profile in question and then carefully develop the content that will create the right connect. It then becomes easier for us/franchisor to qualify the leads that come in and ensure that correct set of people is enquiring with us. We also ensure that we imbibe the language of the industry, whilst working with the specifics of those particular industries.

Going Green with Franchise Brochures

 With emphasis on the use of latest technologies and a strong inclination towards our responsibility to conserve our environment, we have been increasingly propagating reduction in the usage of printed communication and to use electronic documents like the PDF brochures to reduce cost, time of transmission and ease of use.

We work closely with the franchisors in maintaining a good balance of these initiatives and ensure that we use the correct mediums in reaching out to the prospective franchisees.

 

 
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