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We Offer the following services for companies that are already franchising:
Franchise Re-Assessment
analysing the past, current and future plans for your company's growth. Competitive benchmarking with recommendations for strategic positioning and cost-effective implementation. We assess you franchising from a 360-degree perspective and bring in refinements in systems and processes and ideate the other things you need to do to make you a better franchise company. We recommend some of the finest franchise practices, which could be followed and further, ensure that the same are communicated and followed by your employees and franchisees.
Outsource Your Entire Franchise Expansion
Franchise Technology
We use the latest most updated technological innovations to keep our franchisors abreast of what’s happening in the marketplace and ensure that they are amongst the first ones to harness the latest innovations taking place in the franchise industry. From using effective social media marketing methods for reaching out to consumers to using SMS Alerts, from doing innovative road shows and entertaining discovery day sessions, we continuously use varied means of reaching out to the right franchisee profiles. Trainings today are done with the help of a lot of most modern tools, which until now were not available. Manuals are now made a lot differently, as modes of instructions vary, depending upon the resources the franchisors would want to use. As we are always pioneering and helping a lot of new concepts get started off or help them gain momentum, we are always using technology in different avatars, maximizing results for our clients in everything that we do.
Franchise Recruitment
creating cutting edge solutions in a challenging environment to acquire the most qualified franchise owners is the hallmark of our franchise recruiting exercises. We take pride in having the finest solutions to recruiting franchisees for you. Over the years we have used various means for getting franchisees for different clients and understand very well how difficult and contrasting, it is to make franchisees in the Indian towns and villages. The cities respond differently and every region behaves very distinctly. An entrepreneur in Chennai has to be dealt differently than what one behaves in Delhi, a person seeking a franchise in Mumbai works very differently with a one in Kolkata, hence we have different regions, different cultures, different requirements, different cultural conditionings, making it so very customized to get results in all these regions. We have tailor-made solutions for the franchise industry that we customize based on the franchisors requirements.
Franchise Marketing
- The Franchise Expo Module @ Shared Costs
- Franchise Database
- Franchise SMS Alerts Marketing: We could send SMS to a defined set of franchisees that are currently seeking franchisees in their defined geographies. With Mobile marketing catching up and people preferring communication on their handsets, we have been able to deliver some fine franchisees to our franchisors using the SMS Alert initiatives.
- Franchise Email Marketing: Prospective franchisees in excess of a Lakh people are registered with us seeking the latest franchise updates and are seeking franchise opportunities at franchisebazar.com. We send out regular communications to a pre-screened database of more than 1,00,000 serious franchise prospects every month through email blasts, newsletters and other regular marketing exercises aimed at connecting the franchisor and the franchisee. Hence the franchisor can now connect with a prospective franchisee, update them of their offerings and send out a customized mail soliciting response.
- The Newspaper Exercise: From the national campaigns that we have done for so many of our clients using the times of India and the ET to the localized use of the Hindu, The Malayalam Manorama, The Dainik Bhaskar, The Tribune, The Hindustan Times…. we know the exact use of the newsprint and how many responses we typically would get and what could be the desired results, thus ensuring a nearly perfect bulls eye approach on recruiting franchisees. We also combine multiple clients seeking franchisees in the same region and ensure that the costs are splits and at the same time take care that all of them get their individual results.
- Franchise & Other Business Magazines: Over the years with so many clients using a few of our industry magazines and what results these bring in compared to the investments that the franchisors make help us guide and let our clients get the best out of these mediums. We advise the exposure the clients need to take on these mediums and how best results could achieve from these.
- The Television, Theatre & The Cable Media: We could help clients understand the use of these media’s and how effective they could be in their recruitment functions and how much investments in these could get what results.
- The Internet Market Place & Social Media Marketing Tools Like Facebook, Twitter
- SEO & GOOGLE & YAHOO Internet Marketing
- Our Network Partners/Agents/Franchise Bazar Franchisees: over the years we have been interacting with a host of people who are in some way or the other helping entrepreneurs take up new businesses in different parts of India. Real estate agents, individual franchise brokers, Chartered Accountants, Auditors, Mutual Fund and Net worth management consultants and a host of other people who are directly or indirectly helping people with their business decisions. We have also begun opening our exclusive franchise bazar offices across India, where entrepreneurs would come to these offices which are designed like business opportunity supermarkets and where one would get some of the finest franchise businesses under one roof. We work with these kinds of people across the country and have a deep network of direct and indirect associates through whom we get success for our franchisors
FRANCHISE RECRUITMENT TRAINING :
Sparkleminds has a deep understanding of the prospective franchisee, the market conditions and the cultural sensitivities involved in recruiting franchisees across the subcontinent. It works closely in training the franchisor teams to efficiently maximize on all lead generation activities and to conclude a franchise sale. It then works on an on going basis with the franchisor top management to assess, analyze and oversee that the teams have been achieving the desired results. Hence ensuring that the franchiser utilizes the right teams, the right marketing activities and recruits the right franchisees.
FRANCHISE MANAGEMENT TRAINING:
The complexities and ethos of working within a franchise organization has its own shares of challenges. Sparkleminds conducts specific management training programmes for these growing organizations to help them align themselves with the advantages of qualitative franchising. It works on core areas of building the franchise organization, training the franchisees, giving them support on the ground, effective franchisor marketing, franchisor compliances, franchisee relationship exercises and adequate responsibility assignments.
FRANCHISE DOCUMENTATION, AUDIT CHECKS & SYSTEM REVIEWS:
It is very critical to have the right documents in place and along with it the updating of these in tune with the current market conditions. Sparkleminds offers a host of documentation solutions ranging from complete operation manuals, training manuals, agreements, complete system review to just a single document amendment. We have the expertise to complete these documentations accurately and within specified time frames to meet the ever-growing need of such professional franchiser services.
- International Development—assisting with financial planning, cultural translation, and practical implementation programs.
- Business Expansion—providing options for securing growth capital, merger & acquisition, public offerings, and strategic liquidity events.
Business Owners/Manufacturers/Importers/Service Providers: I want to offer my Agency/Distributorship/Dealership to Prospective Entrepreneurs.
We get a lot of business owners/manufacturers/importers/service providers who want to offer their products or services to consumers through dealers/agents/distributors/C&F’s and other representations. If you want to offer your products and services to prospective entrepreneurs who could be your representative please speak to our officers to help you place your listings here. With the amount of business seekers reaching our site we are sure you would be bound to get some serious interest.
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