Sparkle Minds

Castrol’s BikeZone has created a new channel of multi-branded two wheeler service centres. The company operates on the philosophy of understanding and fulfilling its customers’ needs. BikeZone, which is based on the need for reliable and ‘value for money’ servicing, is a natural progression to deepen the relationship with its customers. This unique concept is aimed at going beyond lubricants and getting closer to its consumers through various touch points. Besides offering top class service, BikeZone’s distinctive edge lies in personalised attention and complete transparency in the entire billing process. The customer also has the added benefit of service being backed by Castrol – the most trusted and respected name in the lubricant industry. With the initial focus on the South markets, Castrol’s first BikeZone was launched in Bangalore.With an aim to create a chain of high quality Castrol franchised motorcycle workshops, the company had a rapid growth of 85 franchised outlets in less than two years of commencement.