The LOOT” is a multi-branded discount store, offering customers a wide range of products with a minimum of 25% & going up to 70% discounts - throughout the year. The store retails brands like Adidas, Nike, Reebok, Red Tape, Lee Cooper, Pepe Jeans, Levi’s, Benetton, Spykar, Wrangler, Lee, Provogue, Arrow, SF jeans and more. Apart from Indian brands the store also sources products from global markets, most of which are unavailable in the country. The Loot started off as a franchisee of various brands and later moved into the current format of “Value Retailing” in mid 2004. Post the launch and the stupendous success of the first store in the year 2004, The Loot has set up 12 outlets, which are currently operational. The concept and the store outlook has managed to get a strategic tie-up with Spencer’s’ Hypermarket (an RPG Enterprise). The Loot will have a Shop-in-Shop with every Spencer’s’ store in the country. The Loot is also talking to other Hypermarket formats such as Star India Bazaar (a Tata enterprise), Magnet etc. to have similar SIS’s. The Loot’s strength as a retailer lies in proper procurement and an excellent supply chain management. This helps in getting better pricing from the manufacturer and thereafter passing the benefit on to the consumer. The LOOT currently offers the right mix of semi-formal, casuals and sports category of garments, footwear and accessories and will soon launch its Formal section. The store also has an exclusive tie-up with brands like Tuscan Verve and Thomas Scott for their pan India surplus business. The format of the NEW Loot store is going to be around 15,000 sq ft. that will be under the umbrella of The LOOT - Megastore. The LOOT currently operates 12 stores in cities like, Mumbai, Hyderabad and Vizag. Opening up stores in cities like Delhi, Surat, Nashik and Baroda is on the anvil. The store ended up last year (2004-05) with a top line of 15 crores and planning to end the current financial year at about 25 crores. To propel the growth of the company and to move to the next level, they have invested skillfully in IT and SCM. Their focus is also on personnel training and great emphasis is being laid on preparing the back end to take growth to about 100 stores by the year 2008-09.