VETA, the leaders and Asia’s largest spoken English training Academy offers courses catering to various levels of the learners. The learning experience starts with a need analysis. It offers two kinds of courses - Direct class coaching and the Distance Education course. Founded in 1981, as the Vivekananda Institute, the academy now known as VETA has over 175 centres in Tamil Nadu, Andhra Pradesh, Karnataka, Kerala, Puducherry, West Bengal, Haryana, Bihar, MP, UP, Chattisgarh, Maharashtra, Jammu & Kashmir, Punjab, Rajasthan, Uttarakhand, Jharkhand, chandigarh, Gujarat and Delhi. Nearly twenty one lakh students have been trained through these centres. The direct coaching class, some of the centres are abuzz with activity with more than 500 students of the 18-26 age group. The direct program is split into three levels. FOUNDATION ENGLISH Trains learners to read and write words and sentences in English. FLUENT ENGLISH Trains learners in the various structures of English and conversational English and is the most popular course. PRO ENGLISH Trains learners to converse effectively in a group/public and improve his overall personality. Each course provides comprehensive training and takes a step-by-step approach. The course curriculum has been designed based on extensive Research and Direct training experience of the course curriculum committee. The trainers at VETA centres undergo continuous training and are kept updated about the changes in the market and the needs of the students. The Academy has perfect understanding and relationship with its franchisees and is planning to expand to 500 centres by 2010. The company is also vying International markets and started its operation in Singapore and will soon be seen in South East Asian Countries. Franchisee is selected based on his commitment to business and service that is required to be delivered to the students. All franchisee are required to commit to the Mission statement of the company which is ‘Any one who walks into Veta, walks out speaking fluent English’.