MI Homes is set up in the Franchise Model
Hoskote is a rural town in Karnataka with less than 60000 inhabitants who mostly depend on agriculture for livelihood. It was low on priority for phone makers, but now it is not so for Xiaomi. Xiaomi’s market share in India has exceeded that of Samsung by 2.4 percentage points within just 3 years of entering the market and it seeks to increase its sales by reaching out to remote areas in India. For growth in India, Xiaomi has taken 3 approaches to supply their products: MI homes, electronic retail chains, and MI preferred partners. Of these three approaches, MI homes are proven to be the best because it has adopted the franchise model for growth and expansion. It is similar to the Apple store franchise where the store is owned by the franchise partner but is operated by the company.
