Great branding creates a connection with your customers forming a unique relationship and bond. It is based on the promise you make, the vision you stand for and the way you and your business communicate. While franchising you just take this a level further. There are two aspects involved while creating the right brand marketing strategy. The first one is off course linked to the customer. The second one is linked to the franchises as well and how you would communicate your franchising using a standardised format, so as to ensure that you are able to get the right visibility in recruiting the right franchises and at the same time are able to extend the brand via them. This may sound simple, but it really is not.
Our branding process involves more than just the development of a visual identity. We work along with you to learn your story and your franchising vision. We start by conducting an in-depth assessment of where the brand stands today and how it must tomorrow. Our analysis highlights the critical elements that need to be integrated with franchising. We look at how to attract customers/clients and franchises, increase sales, cut costs and ensure that your positioning strategy fits the market conditions and needs. Branding, for our team, means that we focus on results as a priority and help construct a solid foundation for your franchising growth. We work with you to create a franchise brand that you are proud of, that connects with people, and that grows organically.
We believe now is the right time to build on your foundations by marketing your offering with the right franchise marketing strategy. We will deliver benefits to your existing franchisees and your company as a whole at a time when significant change is in motion in the franchise sector. We will target the audience through key players and also use options on the most popular social media platforms like Facebook, Twitter, LinkedIn, Instagram, Google Plus and more recently Pinterest. We will guide you with franchise-friendly social media monitoring tools that facilitate real-time engagement with people talking about or within the vicinity of your franchise location, as search has become local and so is your franchises expectations on your franchise development marketing. The lesser known fact is that franchisees are not operators alone, but are also local franchise marketing agents or ambassadors of the brand in their own ways and hence their engagement in brand promotion has to be defined very clearly, even if it is not direct.
Along with our strong franchise marketing network, we help you in developing the right franchise model like COCO (Company Owned Company Operated) and FOFO (Franchisee Owned Franchisee Operated) or maybe several other types that could just fit your brand right or aid you in your franchisee marketing. We have franchised 400+ companies across 100+ cities and are a franchise brand marketing encyclopedia for most of our clients. It’s not just the experience that differentiates Sparkleminds but also our commitment to our clients.
Sparkleminds, is your go to franchise marketing agency in India. You could take advise on your business development, prospect relations and traffic operations. We will work with you day-to-day to cultivate potential relationships with prospects that will benefit you in building and marketing your brand.
Call us today and experience the difference that we could make to your brand and franchising.