India is one of the most complex markets to understand. It is important for a brand to understand the market, but it is even more important for a brand to understand the Micro- Market of every city and the state.
When Mc. Donald’s most popular fast food joint across the globe, had to make a lot of changes in its offerings when it entered India. Mc. Donald’s is popularly known for its beef burgers across the globe, but when it entered India, they had to revamp their product offerings to suit the taste buds of the Indian consumers. They now concentrated more on the chicken burgers. But they had to re-work on their menu when they looked at entering Gujarat for the fact that Gujarat is a vegetarian state.
Any brand national or international looking at expanding on a Pan India level has to understand the dynamics of every state and city. It is important here to understand that it is a very hard task for a brand to do that without an expert’s advice. Here, we from Sparkleminds pitch in and help brands national or of international importance understand every aspect of the market.
With our team of experts at Sparkleminds, we will help you explore the best market for your brand, also provide complete support in building the right franchise model as per the state or city wise expansion. Therefore, Sparkleminds is your one-stop solution for all your franchising needs.