The most daunting part of operating in any foreign country is to ensure that you do not step on the wrong side of the law. While you could be from a country that operates franchising in one particular manner, there could be compliances in other countries which could vary. Over the years, we have helped our clients to create one standard international franchise agreement template, which we generally insist to follow to the core. There could be additional changes done to the core depending upon local laws and other regulations that need to be adhered.
We also ensure that the development schedules are laid out correctly and we are always in a position to enforce the legalities if required. Trademarks and Intellectual properties also need to be secured, hence there is assistance in that front as well that is provided to clients. Standard processes, financials, operations, marketing and all other functions are understood thoroughly and the world’s best practices are recommended to the clients in each of these areas. All of them are then carefully stitched into a draft master franchise agreement format which is shared with prospects who qualify for the franchise.
We have also seen at times that the international drafts are done so stringently that it scares the master franchises. With our experience we are able to balance both sides to ensure that the agreements are drafted in a manner that ensures that the franchisors business, brand and processes are not compromised and at the same time the franchisee is at ease as they do not have to worry about unnecessary complications that do not arise out of their functions.
Hence the creation of a proper international franchise agreement is the foundation for the global aspirations and the growth of any brand that is looking at operating across various geographies.