Did you know the most cost-efficient, fastest way to reach your desired franchises?
Well, franchise email marketing has been amongst the top lead generation and conversion methods used by a large number of franchisors for a couple of decades now. For any good email marketing campaign, you will need an email database that has the right type of entrepreneurs matching your requirements. Similarly, you will need to reach out to the specific franchise email marketing agencies who specialize in franchise recruitment’s and have a segregated mailing list that could serve your purpose.
Over the years, our franchise opportunity website is one of the best places to capture email ids for digital online email marketing. We market 1000’s of opportunities on our franchise portal FranchiseBazar and invite millions of entrepreneurs to create their profiles and update their email Ids. In addition, we ask for their ZIP code and ensure that the subscriber selects a preferred location and budget.
With these data points, we help you build relevant HTML mailing content (franchise opportunity emailers) and send it to your target audiences within these lists. We have over one hundred thousand such prospective registered users as well as who are interested in taking a franchise; averaging over ten thousand subscribers from most major cities in India. The team sends out regular messages to this pre-screened, opt-in database every month through email blasts, newsletters, and other regular marketing exercises. Therefore, we aim at connecting various franchisors and the franchises across Tier I, II and III cities, towns and villages of India.
Why choose Email Marketing?
Hence, we also advise our clients to start using their own internal resources for lead generations. Few great options for you to create such a database of email ids is your point of sale systems, reward programs, contests as well as a membership program. Your existing customers have already shared their information with you. Surprisingly, your own customers may become your franchisee. We can help you send a monthly email of your franchise proposal; as well as ensure your franchise opportunity will be advertised through various social media platforms. When the emailer is linked to the website, it becomes easier for the prospects to share the same. This also has a high impact on your business in terms of increasing brand engagement internally. (Technology allows for rules to be created, to ensure the email addresses are new/unique and valid, and prevent abusing this system).
The next step is to create an effective franchise email template.
For this we work closely with our clients and help them answer the following:
- Create a campaign for the targetted audience.
- Am I keeping things short and precise?
- Whether the message is consistent throughout the mailing?
- Is the message clear about what you want from your prospective franchises?
- Interpret the message similar by everyone including the marketing team.
An Entrepreneur would expect an email for franchise proposal to cover:
- Financial Investments and ROI
- Space and other infrastructural requirements
- Broad Functions of the franchisee with time involvement
- Company and Industry snapshot
One can overcome the challenges with a well-defined Franchise Marketing Strategy. The Franchisors deal with multiple franchise models; such as Single location, multi-location, multi-state, etc. and their communication also differs. The right content with customized templates for effective communications. With the usage of right content; the franchisee and franchisor reap the benefits of driving traffic to their business through these emails. Therefore, Sparkleminds provides Franchise Email marketing services to its clients. So, by creating a sample letter for franchise proposal through their development program. Further, call us to know how you can make a franchise through our mailing lists and franchise database. To generate through the most dedicated digital email marketing platforms in India for franchising.