India master franchise program? Heard this somewhere before, but unsure what it means. Don’t get worried, we are here to help you out with all your questions related to master franchise programs across India.
For that, first, we need to understand the definition of a Master Franchise.
Definition- Master Franchise in India
One of the best aspects of franchising is the master franchise. In this franchise, the franchisor offers to sell the rights to develop a certain area. In exchange, it offers to sell each individual franchise in the territory.
Additionally, this type of territory is in charge of recruiting, evaluating, and signing new franchisees inside the region. The function of the master franchise is dynamic and difficult because of the vast territory.
According to research, establishing a master franchise is one of the most common ways for franchisors to grow their businesses globally. This is possible either independently or in conjunction with the establishment of many units.
Below are the characteristics of a Master Franchise
- A limited number of franchisees.
- Since they operate by themselves, there is a limited requirement for employees.
- The value of their business increases at a much faster rate. This happens once the master franchise has sold their franchisee the rights to open a store.
- The value of a master franchise is based on the value of the franchisee’s growth.
- The rights to creating a territory are only reserved with the master franchisee and the franchisee.
- Incorporating the latest technology to keep updated with the changing industry trends. As a master franchise, you will be investing in the latest technology.
- They generally have a higher success rate in comparison with normal franchisees.
Global Brands seeking to establish Master Franchises in India
You could be a global brand seeking entry to India. The Indian sub-continent is a medley of cultures that vastly differ from one region to the other. In such a scenario it is almost next to impossible to apply a ‘one size fits all’ strategy.
How Sparkleminds helps International Brands establish in Indian Markets?
We have worked with 100’s global brands and have helped them understand the demands and needs of the market. If you have decided to enter the Indian market, we can help you achieve your goals. This is possible with the help of our India Master Franchise Program.
India master franchise opportunities in India can be the stepping stone for your business to expand and grow in many markets in different states and cities.
How do we work to establish Master Franchise Program in India?
We have a master franchise program under which we have a full-fledged 10-step schedule that will allow you a methodical entry into the country. This begins with entry into the country and involves processes like finalizing the franchise and also designing and implementing training modules.
We look at working closely with all international brands seeking India’s presence. They could benefit from our network contacts and use us as a single umbrella under which they could establish their business in India.
We will provide you with strategic, legal, recruitment, training, support and all other functions. Therefore, these you may seek whilst you establish your business in India.
Thus, we have an elaborate section developed exclusively for international franchisers and have covered most of the important requirements you may have. Each of the topics below has been elaborated in their specific sections as we have given a very small introduction.
You may want to read each one completely before reaching out to us.
Sparkleminds Services For International Franchisors Seeking India Master Franchise Program
As we have mentioned before, the diversity present in everyday India can get overwhelming; even for someone who has spent their whole life here. So, if you are a foreign company seeking entry into the country; we understand how difficult adapting could be for you. Keeping this in mind it is extremely crucial for a company seeking entry into India to adopt the business model accordingly.
We can take you through the steps (actually 10 of them) one at a time to help you establish your goal successfully. Companies like Nike, Pizza Hut, Mcdonald’s, Dominos etc have entered Indian markets through the India Master franchise program.
Most international brands have their master franchise agreements, however, they are not enforceable in India and have to be redone to comply with Indian laws suit Indian laws. There are several legal compliances which companies have to adhere to and we at Sparkleminds can help you through these legal compliances
One of the most important factors in deciding the master franchise package is the size of the territory that one has to define and the cost of that size. Should you give away the entire country as one master franchisee? Should you have region-wise franchises or state-wise or probably city-wise? Also, once you appoint master franchises, smaller units have to be divided for territorial demarcations.
India may seem very daunting and large to an outsider. Everybody is looking at its population and growth story and wants a piece of the pie. In such a case the right understanding of competition is important as behaviour, consumption pattern as well as many other factors define consumption.
Unlike in developed countries, there are limited statistics that are available for the franchise industry in India in a credible format. We help our clients understand the numbers from a ground perspective. Hence, we have the tools to help you understand your market dynamics.
Under the entire India Master Franchise Program, we cover all the bases that can help you set up your brand in India. To know more about franchise industry growth, call our experts today to know more.
We conduct a 5-city discovery day program which is like a master franchise show tour across the country wherein potential candidates who have shown interest are introduced to the franchisor.
We have a ready database which we use to reach out to serious prospects seeking master franchises. Therefore, you can always check our schedule can reach out to us in your city. Get in touch with our consultants to know more about Master franchise opportunities in India.