Sparkleminds provides services to appoint new distributors for all kinds of business in a particular State or City of India where you are considering an expansion to grow your business. As we all know, the distributor is a very important part of the distribution channel so we need to be extra attentive while appointing a distributor. The right selection of distributors is quite important for achieving the market leader in the targeted location. The distributor appointment process should be extremely thorough and careful. Hence, the partner is appointed for the long term, in a segment, and for a product range. You delegate us the work to appoint a distributor in India. So, we do the research and submit you the final results that you need to complete your mission.
We evaluate getting distributors for your business on basis of:
A potential distributor should be financially good enough depending upon the market trend as well as your product range. Finance is the most important criteria because:
- The distributor needs to stock the required products in bulk from the manufacturer which requires a huge amount.
- The distributor will be needed to provide credit (no. of credit days based on the requirement) to the retailer and institutions.
- So, the distributor needs to invest in the infrastructure, products, and more.
Have Prior Experience
Prior experience in distributorship will help the distributor in the following ways:
- An experienced distributor takes less time in understanding the process
- Less time to build a good link with retailers/institutions.
The infrastructure required like manpower, vehicle, warehouse should be available of required quantity and quality.
Has Good Market Reputation and Good Contacts
If the distributor has a good market reputation in terms of relation with retailers, it will help inefficiency of his work.
Has Market Knowledge
Distributor’s knowledge of the prevailing market conditions, competitors’ products, retailers’ attitudes, etc. will help distributors in getting a good hold on market. The distributor should also have an interest in knowing the day-to-day happenings of the market.
Understands Latest Technology
The distributor should have knowledge of new technologies like Computing, SMS’s and the internet. It can help in various aspects of the distribution process & in getting better efficiency in communication and simplifies business operations.
Has Good Attitude
The distributor should have a positive attitude and should possess basic managerial skills. Therefore, he should be willing to experiment with new products and techniques & take risks.
Has Future Plans
As the distributor’s appointment is for a long time, it’s important to know the future plan he has for his distribution business after you appoint him.
Different businesses have different requirements of a distributor, for which we customize our search as per your specific needs. We at Sparkleminds, help companies choosing prospective distributors who are verified, trustworthy, and ready to invest soon. If you want to appoint distributors for your business, call us today.