There are a handful of Franchise Marketing Companies in India that have the prowess, expertise, reach, and depth like Sparkleminds has. We are a pure Franchise Marketing development company founded in India in the late ’90s. We do not do anything other than franchise expansion for our clients. Our specialty has not only been developing franchise models but also executing them. We know the difficulties on the ground in a culturally diverse and extremely competitive market like India.
As the Top Franchise Marketing company in India, we provide a specialized bouquet of services. We not only focus on bringing the franchises on board but also ensures that each franchisee is operating very efficiently to maximize their sales. The focus is on increasing revenues rather than just concentrating on appointing franchises. The Franchise Mantra then is to ensure that we get the right franchisees on board. To be able to do that, you must market your franchise correctly. After that, you will need to take additional steps to support your franchises with the right marketing program.
Reasons to Market a Franchise:
While many companies help their franchise locations with marketing, there is always more that can be done. Franchise owners who want to stand out in the industry will take advantage of marketing strategies that build a business. Here are some of the reasons why marketing for franchises is so important.
- Increases Local Visibility
In order for potential customers in the area to know about a specific franchise, that franchise has to build local brand awareness. Through marketing, more people find out what a store, service or shop offers.
- Increases Audience
Passivity is a downfall for any business, but especially for franchises that think they can rely on national branding to keep growing. In reality, franchise marketing is vital for staying relevant and gaining new customers.
One of the best ways to distinguish a business from its competition is through marketing that highlights its features, emphasizes its unique value, and makes it stand out in the minds of prospects.
This is done by focusing on these fields:
- A full-service franchise development company can help you configure and execute your training program which will save you time and increase your efficiency in sales and consistency of brand. It also helps with creating specific strategies for each franchise location to dominate their local market.
A basic franchise recruitment strategy should be developed to increase the proficiency of the business model. The franchise consultants have knowledge of the market and know the best methods to recruit a franchise according to the brand requirements. Franchise consultants choose the franchisees that align best with your goals and attitude. Also, they have a pool of prospective franchisees who are ready to invest in a business similar to yours. Hence, it not only eases the process but also reduces the cost and time invested by the franchisors.
Choosing the right profile for engaging a franchise sales manager is vital for the success of the franchise brand. You should be ready with the right questions to assess the profile for your franchising business. Moreover, the questions should be objective and country-specific. It should clearly define the requirements of franchising. One should also consider regional influences. As they can affect the franchising at certain locations. To ease your work, you can contact a franchise marketing company in India and take the help of skilled Franchise consultants who know this job well.
If you outsource, you can completely focus on the existing business and the franchise consultants can recruit franchisees for you.
Franchise marketing companies can help you with digital marketing. Effective Search Engine Optimisation for your main corporate and individual franchise websites will help you generate significant traffic organically, as long as it’s done correctly.
A new website though isn’t worth much as far as Google’s authority rankings are concerned
The key things that a website optimized for search engines require are:
- A large number of sites that link to it
- A large number of reliable sites that link to it
- Smart keyword selection and longtail key phrase usage
- Long-form blog posts
Paid ad campaigns for your franchise can offer you a jump-start to this process. But continual proper SEO practice will stand you in good stead over the long term.
A professional franchise marketing company will know how to leverage tools — from Internet marketing to direct mail campaigns — to attract new customers and build a business. This is why partnering with a trustworthy franchise marketing company is so crucial — it gives a franchise a partner committed to helping it grow.
Sparkleminds features amongst the best franchise marketing companies in India list which offers integrated solutions that begin with recruiting the right franchises at the right locations at the right costs, after which, we get into improving the efficiencies of the franchised organization. We provide Full-service, flexible franchise marketing solutions to meet all your needs whether they’re unique to each location or consistent across your entire organization.
Speak to our expert franchise marketing consultants in India TODAY for any franchise marketing solution. You could avail of our services in Mumbai, Bangalore, Delhi NCR, Kolkata, Ahmedabad, Surat, Hyderabad, Chennai, Pune, Raipur, Bhopal, Chandigarh. From FranchiseBazar, We Engage entrepreneurs across 100+ Cities and Towns of India and can help you market your franchise across the length and breadth of India.