Franchise Territory Mapping India is one of the important tasks for any brand that has been looking at franchising. Doing this will help them understand the market better and the brand will be able to take more informed decisions on their expansion plans. The franchisor should undertake a detailed study on the locations the brand wants to franchise and how to go about it.
Territory mapping not only includes understanding the location of expansion but the franchisor should also considering – State, Union territories, Language, Dialects and many more de-marketing takes place when franchising happens at a larger scale.
Doing a Franchise Territory Mapping is not as easy as it sounds, it requires an expert’s advice. There are a few intricacies to be understood while the brand decides to do a territory mapping of their brand in any city or particular location.
Sparkleminds is your one-stop solution for all your franchise territory mapping needs as they are the experts in this industry with over 20+ years of experience and having helped over 1000+ brands establish their brands across India.Territory mapping refers to when a brand wishes to start franchising, it is constantly looking out for a location to open their franchises, in order to understand the locations of the target audience and also gauge the ROI of the brand from that particular location.