A Franchise Brochure is a mini disclosure document about your franchise business offering and hence it must be made with the help of specialists. What seems like a simple document that introduces your business to any prospective franchisee, should in effect be a very impressive sales and marketing docket and at the same time must include the macro financials and must be legally compliant. This is the first introduction of your franchise to your prospects and must be designed to attract the exact profile types you seek. You will be surprised to know that we go very deep into the psyche of who the prospective franchisee could be and work closely with the clients design agencies to develop the exact look and feel that would appeal to those types and create a very appropriate franchise brochure design. Brochures for education companies are very different from the food companies or for that matter any other type of offering. At Sparkleminds we create a mother kit which is at least a 30 page document that elaborates the franchisors business, the roles and responsibilities on both the sides and an estimated financial model that elaborates the incomes and expenses very clearly at the onset itself. This is then filtered into a 4 page brochure (generally it is an A4 sized, 2 pages document or a Trifold brochure) which then has crystallised information from the mother kit. A very detailed Frequently Asked Questions (F.A.Q’s) is prepared to ensure that all the basic doubts of any prospective franchisee is dealt from the document itself and you do not have to keep repeating the same. Every business has its own peculiarities and will have similar questions that most franchises would ask and hence all those common queries are dealt with in this document itself.
A typical franchise brochure template has the following:
- Introduction of the Franchise Business
- History and Profiles of the Founders and Directors
- Roles and responsibilities of the Franchisee
- Franchisor Support
A well done franchise brochure is one of the most important tools that the franchise development manager or the franchise expansion tool would have on their hands. It would filter all the unwanted leads and ensure that they would be able to build an advanced level dialogue with most prospects from the word go. It has been seen that most franchise companies loose out on the highest number of leads at the initial stage itself. It is estimated that 90% of the leads get lost in the first stage, as the respective franchise development executives have not been able to create the right impression and there is no standardisation of approach. The franchise brochure PDF (most brochures are shared in a PDF format these days instead of a hard copy) can go a long way in ensuring that there is certain degree of uniformity that is maintained and all the initial information is sent out in a manner as would be apt for the company to engage its prospects.
We have developed 100’s of brochures of different types of companies and have seen different results come through. You could use our deep expertise to develop the franchising marketing documentation that would be perfect to meet your franchise expansion goals.