Our franchise brand managers are concerned with creating a lasting impression among young entrepreneurs and experienced investors and improving franchise sales and franchise services. Your personal franchise brand manager will monitor market trends and advertising and marketing activities to ensure the right message is delivered.
International Franchisors wrestle with the balancing act of protecting their brands while supporting the creative and entrepreneurial spirit of their new franchisees. This universal challenge exists, in large part, because of the very nature of the franchising model and its inherently competing characteristics. After you have finished researching the international markets, learning international franchise expansion strategies and best practices, and understanding the basics of international franchising law, Sparkleminds provides numerous opportunities for franchising internationally.
We help you build a successful franchise brand over time by unfailingly setting and meeting your expectations of the brand experience. We do this without network-wide adherence to your brand and operating standards. Many people purchase a franchise so they can be their own boss, own their own business and control their own destiny, not necessarily so they can follow the brand guidelines established by the corporation. This doesn’t have to be mutually exclusive, as we fulfill your expectations from the beginning stages of the franchise development process.
There are various franchise brand management strategies that we use to foster franchisee creativity and enthusiasm for the brand, while maintaining the brand promise and requirements.
We educate franchisees about the potential harm to the brand when guidelines aren’t followed, which in turn can negatively impact their own individual investment in the business. Many franchisees don’t understand the complexities of creating and growing brand awareness because they’ve never been exposed to the role of brand management. We ensure your franchisees go through franchise brand training with a customized franchise brand development program. Franchisee education will keep the franchisees on board with brand guidelines because we help them understand why the guidelines are necessary.
As a licensed business for more than 20 years, Tasti D-Lite had virtually no brand control and ended up with 100 different versions of itself, according to Peter Holt, chief operations officer. Now as a franchised business, they are finding creative ways to develop a more consistent brand strategy as they aggressively grow their network. At the very beginning we make sure you control the overall brand identity and strategy, while giving franchisees enough flexibility to tailor the tool to their particular need for healthy franchise brand development.