Mentoring business owners to align their businesses from a franchise perspective starts as early as our first meeting with them. It is very important for business owners to understand firstly the actual potential of what franchising could do to their business. Once they get to realise the possibilities, then it becomes important to align their functionalities and businesses.
We work very closely with the senior management of the company and the business owners to firstly revisit the vision and goals of the organization and if required, broaden it to meet the new opportunities that could be visible through franchising. What a business owner would have thought would not be possible in terms of geographical presence in different parts of the world could now be possible through franchising within years. There might be a series of limitations that they could do off with, providing them with newer opportunities.
While we begin with a comprehensive franchise development strategy, business owners need continuous guidance and support from us to revalidate the impact of critical decisions that they need to make from time to time. We always offer advise to them as to how franchising would be impacted by any of their decisions. Over the years, the founders, owners and senior management revisit us from time to time, with newer market and organizational situations, and how they could use that to their franchising advantage.
When franchise companies start with their franchising, we train them, how to operate the individual unit that they have been so involved in through franchisees and not by themselves, and then move them from their day to day operations, to working on the back end of the business and how they can strengthen the brand, concentrate on nationalised marketing, supply chain, and a host of other things, that will bring their franchisees success, and in turn ensure success for the business. The transition of working on one’s own business to working through franchisees take a lot of mentoring and sustained efforts from the business owners perspective. Larger organizations have to ensure that their teams are mentored at different levels towards the overall franchise objectives of the organizations. Operations suitability, franchisee functionality, profiles of people working at different levels are all evaluated and programmed for continuous motivation resulting in achieving the desired objectives from time to time. Mentoring plays a vital role, while training ensures that the objectives are achieved time to time.
Hence, while clients engage us for their franchise development, we believe it is equally important to continuously mentor the owners/professionals and all their team members towards professional franchising and ensuring that they are all in sync in creating a win-win for all. The Company, The Franchisee and The Customer.
If you believe you need franchise mentoring and want us to be associated with you either on a individual project or on a long term basis, speak to our senior franchise consultant and we shall be more than glad to begin with the first lessons.