Franchise Your At Home Health Care Services In India

Written by Sparkleminds

The Indian home healthcare services market sized $5 billion in 2019 is expected to grow four times to $20 billion by 2027. The ongoing pandemic has shifted healthcare in many ways. There has been a continuous need throughout the country to implement immediate and accessible healthcare solutions. Digital solutions/ Virtual Health has been a game-changer as we saw advances in the reach and speed of service delivery. Did you know home health care in India industry is the fastest growing industry in the franchise business? It has seen 3.5X growth in the past two months.

The pandemic triggered the “stay at home” message meant that the healthcare fraternity had to find new ways to deliver healthcare services. All this led to the rise and growth of telemedicine and home healthcare services in India.

The need for services that are accessible anytime, anywhere which includes 24/7 digital access to primary care physicians and specialists, reduced ER visits- remote care from your own home while avoiding the waiting room and less time spent away from work or school, less transportation.

The new normal is that demand for remote / home health solutions ranging from telemedicine, home lab, home pharma and home health monitoring are at an all-time high. The tendency to avoid a hospital visit unless it is mandatory is very high making home health almost an obvious need.

Trends showing current market dynamics:

  • Tele consult platforms saw 500% jump in transaction volumes
  • More than 60% of users consuming remote post COVID-19 were first time users
  • Consumer pattern changes have driven pure play healthcare players to either introduce or strengthen up their home services portfolio
  • Large number hospitals are considering home health as a strategic play in near 6-18 months’ time.

Some of the key players operating in the Indian home healthcare market are:

  • Portea Medical
  • Apollo Homecare
  • Nightingales Home Health Services
  • India Home Health Care (IHHC)
  • Healthcare atHOME
  • Bharath Home Medicare
  • Care24

The range of home health care services a patient can receive at home is limitless. At-home care services may include:

Doctor care: A doctor may visit a patient at home to diagnose and treat the illness(es). He or she may also periodically review the home health care needs.

Nursing care: The most common form of home health care is some type of nursing care depending on the person’s needs. Nursing care may include wound dressing, IV therapy, administering medication, monitoring the general health of the patient, pain control, and other health support.

Medical social services: Medical social workers provide various services to the patient, including counselling and locating community resources to help the patient in his or her recovery. Some social workers are also the patient’s case manager–if the patient’s medical condition is very complex and requires the coordination of many services.

Laboratory and X-ray imaging: Certain laboratory tests, such as blood and urine tests, can be performed in the comfort of the patient’s home. In addition, portable X-ray machines allow lab technicians to perform this service at home.

Pharmaceutical services: Medicine and medical equipment can be delivered at home. If the patient needs it, training can be provided on how to take medicines or use the equipment, including intravenous therapy.

Franchises have big advantages in home healthcare services. Franchises provide the opportunity for business ownership and a level of independence alongside an established company with a proven record of success, and oftentimes a well-recognized brand name. Individuals will be more likely to see a higher probability of success through franchising than starting an independent business for a variety of factors, including:

  • Shorter opening period
  • Initial training and development support
  • Established supply chain
  • Use of a systemized business model
  • Marketing and advertising support
  • A network of peers to rely on for advice, mentoring and best practices

The franchise model allows entrepreneurs to go into business for themselves, but not by themselves. In addition, many entrepreneurs find that joining a trusted and recognized network also provides their consumers with the comfort of purchasing items or services they are familiar with and working with names they know and trust. With healthcare services peaking at the current time and looking forward towards growth

Way forward for franchising home healthcare services in India

In this fast-evolving time post-COVID-19, we have seen a tremendous expansion of the portfolio of services of almost all companies. Over time, we will see any service that doesn’t need a hospital bed to be occupied will be delivered out of homes. Our data shows that during COVID-19 new services like a pediatric vaccine, flu vaccine, periodic health monitoring check-ups all received a boost on the home services model.

  • Home healthcare, along with remote monitoring and tele-health technologies, has a critical role to play in out-of-hospital care delivery.
  • The pandemic has clearly proven itself as a health care innovation catalyst, reinforcing the benefits and growth potential of the home health care industry
  • Considering the poor doctor to patient ratio (1:1500) and even worse patient to hospital bed ratio, such developments are good for the industry, and we need to continue to build on such delivery models that are non-hospital based.

Home health care in India has great potential from all aspects of the business. With the limited healthcare infrastructure and resources, home healthcare will help to address a portion of the present healthcare requirement. From changing payment models and new policy levers to increased use and adoption of technology in the space, the momentum over the past few months is promising, and it will be worth it if sectors across continue to invest in technology for the home which will be really accelerating growth across the spectrum.

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