Chai has been the most famous beverage that is liked by numerous Chai lovers in India. It has been the most loved beverage which is enjoyed at the beginning of the day just as between office work hours or during break time. It is the taste and the right elements of Tea that make this drink so close to people’s hearts. You have probably seen numerous new organizations that are based on chai and different other beverages. Starting another business that sells or deals with Tea and other substitutes is quite a challenge, nonetheless, beginning a Franchise of well-known brands that deal with Tea is a choice that is worthy enough to pick. Chai Franchise in India has witnessed a tremendous amount of growth in a short span of time.
India is a country that has a tea stall everywhere around the bustling roads. People enjoy having tea and coffee in these stalls. In any case, the taste of people has changed with time, and presently they favour visiting well-decorated cafes that have a good ambience. This has made entrepreneurs search for the Best Tea and Coffee Franchise in India.
What makes running a Chai Business best for the Indian market?
In Chai Business, India is the no #1 Consumer market. More than 80% of the total chai production is devoured by the Indian public. Pretty much every Indian craves chai after waking up, after lunch. The interest for tea never goes down in any session, be it summer or winter, that is the reason you would see the tea stall every 1 km of the space. Running a chai business or chai franchise in India is quite a challenge because of the many competitions out there in the market but if your business meets all the requirements of the changing trend, it sure has high chances of flourishing.
The Changing Trend
Chai has consistently been an integral part of Indian culture since the British period. Tea as an industry is generally unorganized and is worth more than Rs.18000 Cr. However, Tea Café as an organized sector was non-existent till a few years prior. Big players in the business identified the demand-supply gap in this sector and sensed a chance to fabricate a chain of tea cafes. This sector is however at a beginning stage, has been seeing rapid growth over the most recent few years and a significant degree of customer engagements.
The chai business has gotten investors fancy over a recent couple of years as more metropolitan customers, with higher disposable incomes, spend on branded cups of hot beverages like chai.
Key Market Segmentation
IMARC Group provides an analysis of the key trends in each sub-segment of the India tea market, along with forecasts at the country and regional level from 2021-2026. Beneath we have categorised the market based on several factors like product type, packaging, distribution channel and application.
Product type- Green Tea, Black Tea, Oolong Tea, others.
Packaging- Plastic Containers, Loose Tea, Paper Boards, Aluminium Tin, Tea Bags, others.
Distribution Channel- Supermarkets and Hypermarkets, Speciality Stores, Convenience Stores, Online Stores, others.
Application- Residential and Commercial.
Top Chai franchises in India
Some of the top chai and coffee franchise are Starbucks, Coffee Culture, Costa Coffee, Chai Tapri, HattiKaapi, Madras Café, Mocha, Tea Tradition, MBA Chai Wala, Chai Point, Chai Sutta Bar and Barista. These brands have acquired enormous fame among tea and coffee lovers, and they have changed the whole meaning of a cafe.
- Tea Trails
Tea Trails, a venture of Zone8 Tea World Pvt. Ltd, made its foray in 2012 as India’s first chain of dining tea cafes providing the hottest of brews from the heartiest of tea destinations, added with a pair of accompaniments that perfectly complement the beverage. The establishment already runs 30 franchise units across the country, though we can expect a surge in the number considering its object to launch a total of 500 outlets in five years and all by franchising their business. Franchising has helped the brand is growing exponentially.
- MBA Chai Wala
Who hasn’t heard about this newly came chai joint in the market, of course, everybody has? Journey of how an MBA dropout became India ka Chai Wala by forming a company that not only makes millions in revenue but is a reason behind millions of people to smile every day. The founder, Prafull Billore is not stopping at this and looking forward to expanding his business to new locations. For doing the same, he is choosing franchising as his strategy which will help him in growing his business at a rapid rate and in all corners of the country, reaching out to more customers.
- Chai Point
Chai Point Franchise is an Indian brand that started its operations in the year 2010 in Bangalore. In the following years, Chai Point had various progress made in their venture, from having an increasing number of outlets via franchising their business in new locations of the country. Again, the brand became so famous and known for its unique taste that Chai Point started selling their teas even on Amazon.
- Chai Sutta Bar
Chai Sutta Bar is one of the fast-growing café chains in India after its existence in early 2016. Initially, the founder established their first seeds of Chai Cafe in Indore, Madhya Pradesh, and now they have established their brand all over India with their high-quality 48+ franchises office. Chai Sutta Bar is willing to expand Chai Sutta Bar all over India by opening at least 200+ outlets to fulfil the market demand for hygienic tea. They wish to do the same by choosing franchising as their expansion strategies.
- Chai Tapri
Chai Tapri was established in 2015, with an idea to make a speciality tea lifestyle brand in India. Chai Tapri is a typical franchise targeting the Indian rural as well as urban areas. Initially, they started in Nashik and now are willing to expand their business by opening their store in new locations and reaching more customers. The founders of Chai Tapri find franchising to be the best option for franchising their business in new locations as it will not only help in expanding their business but help in doing so at a rapid rate.
Benefits of Chai Franchise in India
Now comes the question of the benefits of franchising? Or chai ka business kaise kare ??
- कम पूंजी निवेश- फ्रैंचाइज़ी विस्तार पूंजी प्राप्त करने का एक अच्छा तरीका है।
- तेजी से विकास- पूंजी की शुरूआत, नए आउटलेट के प्रबंधन को आउटसोर्स करना और यह तथ्य कि आप एक ही समय में कई फ्रेंचाइजी खोल सकते हैं।
- ब्रांड जागरूकता में वृद्धि- आपके पास जितनी अधिक फ्रेंचाइजी होगी, आपके पास उतनी ही अधिक मार्केटिंग होगी और इसका अधिकांश भुगतान फ्रेंचाइजी मार्केटिंग फंड के माध्यम से किया जाएगा।
It can be concluded that the chai franchise in India has been touching the heights and is sure to grow to look at the love that Indians share for the chai. It is prime time to franchise your chai business and expand it to new locations.
