How Do I Franchise My Ice Cream Business in India In 2023

Written by Sparkleminds

Why An Ice Cream Shop?

It’s India’s most popular dessert. Everyone loves ice cream here, it’s the perfect treat to escape the hot and humid climate in India. Due to shifting customer preferences, the demand for desserts is on the rise. Maharashtra is one the largest markets for ice cream. It accounts for almost 15% of the total ice cream sales in India. Followed by Uttar Pradesh and Gujarat.   

This increase in demand is due to several factors like a growing middle-class population, which means more disposable income. Some other factors can include things like rapid urbanization, more availability of services, expanding distribution channels, and overall more competition among brands and businesses.

A recent report from the EMR states that the ice cream market was worth $3.01 billion in 2022. The market is further expected to grow from 2023 to 2028 to hit $6.96 billion by 2028.

All this and more, if you’re looking into how to open an ice cream shop as a business venture in 2023.

How to Start My Ice Cream Business in India

If you want to start your ice cream business in India, there are a few things to keep in mind.

Types of Ice Cream Businesses in India

Decide on what type of ice cream business you want to open first.

  • Small take-away-only kiosks in malls, beaches, and other areas with high footfall
  • A Take-away and sit-down ice cream parlour
  • Specialised/themed ice cream cafes

Out of these three, a takeaway/sit-down style is the most popular choice among brands. This type of business model is the most versatile and produces the most profit.

Doing Your Market Research

Like any other business, you need to do comprehensive market research. This is important because the ice cream industry has undergone so many changes in the past few years. The market is always changing so it’s better to stay abreast of current trends.

Before developing your ice cream business plan it’s good to understand your local customer demographic. Conduct proper research in your area and find out what customers are currently looking for in an ice cream shop business. This will also help you decide what products you should be selling in your ice cream shop.

Finding a Good Location for Your Store

Ice cream is often an impulse buy. This means people buy ice cream on the spur of the moment. Having your store in an area with high footfall can help you make use of this fact. Your shop should be easy to access and have high visibility to attract customers.

For example, malls are great locations to set up shop.

Getting the Proper Licencing and Having Your Paperwork in Order

This is the rundown of what you’ll need to open an ice cream shop in India.

  • FSSAI License
  • Firm Registration
  • Current Bank Account
  • Trade Mark Registration
  • GST Registration
  • Trade License
  • Business Pan Card
  • Sales Tax Registration

Growing My Ice Cream Business in India

Decide On Your Business Model

There are two ways you can grow your ice cream business.

  • Manufacture and sell ice creams in your company-owned stores
  • Or go for a franchise model – where you contract third parties to sell your ice creams

Both of them have their pros and cons. The franchise model is better for rapid expansion.

Franchising My Ice Cream Business

So you want to start franchising your ice cream business. You’ve got your product line set up and your business has been running smoothly with a regular influx of customers.

All that’s left here to do is standardize your operations coupled with marketing your business to potential franchise partners as a promising business venture to invest in.

Introduce SOPs to Your Business Operations

The one thing that will make your franchise business stand out from other businesses is refining your SOPs (Standard Operating Procedures). Your business operations must be streamlined and efficient. You need to ensure that you and your staff are working efficiently while still producing results.

You can do this by outlining detailed guidelines for how you want your business to be run daily in a franchise operations manual. Consider setting up franchise management software as well. This way your franchise partners have easy access to up-to-date information and resources. Along with an open line of communication with you.

Branding and Marketing

The way to market your franchise to franchisees is a little different from how you market your business to customers. First, you need to market yourself to your potential franchise partners. You need to make your franchise business look like it’s a worthwhile investment to entrepreneurs.

You can do this by offering detailed training processes to franchisees, ongoing business support, marketing assistance, etc. Treating your franchisees like franchise business partners will take your ice cream franchise business a long way, compared to most other approaches.

Who Are You Catering To?

Now let’s talk about catering to customers. Who are you planning to sell your products to? Once you’re able to answer that question, you’ll have a target audience in mind. This also makes it easier to advertise your products and services. Focusing your attention on your core audience base will bring in more revenue to your businesses and inspire more customer loyalty.

For example, you could have each of your franchise locations do detailed market research on the areas they are established in. Which will then help them tailor their advertisements and marketing strategies to those areas specifically.

Introducing customized product lines to each of your franchise locations will also make your business look more authentic to customers. This will also increase your brand value, so consider catering your ice cream franchise businesses to local customer preferences. 

Conclusion

 We’ve covered what you need to do to open and franchise your ice cream business in India for 2023. Note that these are just basic guidelines you should follow, if you’re looking for a more detailed process on how to start and franchise your ice cream business consider seeking professional help.

Contact sparkle★minds today to franchise your business in 2023

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The Key to Growing Your Cloud Kitchen Business in India For 2023

Written by Sparkleminds

Cloud kitchens go by many names, dark kitchens, virtual restaurants, ghost kitchens and satellite restaurants. We’ll be calling them cloud kitchens on our blog for comprehension’s sake. They are a rapidly expanding segment, further helped by the pandemic, due to the increasing demand for no-dine-in delivery restaurants.

Cloud kitchens are a unique way of running your restaurant business. For starters, they require fewer investments and fees compared to traditional restaurant businesses. The global market for cloud kitchens was estimated to be at $700 million in 2018 and is expected to rise to $2.3 billion by 2025. It’s a business that’s been steadily increasing in demand since 2020.

So if you want to start a cloud kitchen business in India, then keep reading.

How To Start And Grow My Cloud Kitchen Business In India?

Cloud kitchens have a huge presence in India. Most people have gotten used to ordering their food online through food delivery apps like Swiggy or Zomato. Customers place their orders through the site and have their food delivered to them.

In 2019, there were about 5000 cloud kitchens in India. Post Pandemic that number exploded to a large extent. It’s becoming increasingly commonplace for people to opt for cloud kitchens rather than dine-in restaurants for their meal preferences.

Here are the main ways you as an entrepreneur can start and grow your cloud kitchen business in India.

1. Decide On the Type of Cloud Kitchen Business You Want To Start

There are mainly 4 types of cloud kitchen businesses.

·        Stand-Alone Cloud Kitchens

This is a small-scale cloud kitchen. They have a limited menu and a small team of 4 to 5 people. You’d need an average area of 300 sq. ft for a stand-alone cloud kitchen. 

·        Virtual Restaurants

These can be operated within a restaurant. Like restaurants that are listed on food app delivery services. They use the kitchen restaurants as virtual kitchens for food delivery for their customers. 

·        Multi-Band Cloud Kitchens

These are made according to the spending habits of the customers within a specific area or region.

·        Hybrid Cloud Kitchen

This is a combination of a take-out restaurant and a cloud kitchen.

2. Location

Conventional restaurants would need you to invest quite a lot in their physical location. Cloud kitchens don’t have this requirement. You can start your cloud kitchen business anywhere so long as you have the right equipment and staff available.

Your business only needs to be able to fulfil the online orders of your customers. Having this advantage also allows you to target a wider area or region.

3. Licences and Permits You Need

These are the licences you need within the first month of setting up your cloud kitchen.

  • FSSAI licence
  • GST Registration
  • Municipal health trade licence
  • Fire licences

If you’re setting up any food-related business, getting all your licences is especially important. This is something you absolutely cannot ignore.

4. Set up Your Online Management System

Once you’ve decided on your type of cloud kitchen business and location, you need to decide on how you will accept customer orders. You can partner with existing platforms like Swiggy, Zomato, Food panda, etc. that accept orders on your behalf. These businesses also charge a commission for their services.

Or, you can set up your own website where you can accept and track customer orders. Cloud kitchens rely solely on their online presence to attract customers. You can hire website developers to set up your cloud kitchen website and have it up and running in no time. 

5. Getting Equipment and Hiring Staff for Your Cloud Kitchen Business

If you spend wisely you can get the proper equipment and furniture required for your cloud kitchen business. Spending on new equipment like chimneys, new refrigerators, deep freezers, etc. and saving by buying older equipment like tables, racks, cabinets, etc. is one way to curb spending a lot.

For an online kitchen, you need at least a minimum of five employees. The secret behind a successful restaurant is its kitchen staff. So make sure to spend a lot of time when hiring and looking for employees.

How to Franchise My Cloud Kitchen Business in India?

Now that your cloud kitchen business has been operational for quite some time, it’s time to start expanding. A good way to do this is by franchising. The most common way to franchise your cloud kitchen business is by pitching your business to other restaurants.

Business Model

A cloud kitchen has no physical outlets. By offering your services to other businesses, both you and the other party can benefit from it. Cloud kitchens by nature have lower operational costs, a streamlined, standard process and are easy to expand.

So to make your cloud kitchen business a success, your main focus here would be to nail your branding.

Advertise Well

This is your single source for getting orders. Unlike traditional restaurant businesses and franchises, cloud kitchens are accessible only through online channels. Since you won’t be investing too much in location or maintenance costs, you can go all in on your marketing.

Online marketing is a great approach. Registering your business on listing review sites is one way to boost your visibility online. Great customer reviews of your services will help your cloud kitchen the most if you are looking to attract more customers. This increases the brand value of your business and inspires more customer loyalty.

Placing ads on social media sites is another approach. This increases your brand recognition and awareness among people.

Using a combination of different online marketing strategies and finding a good balance between all of them is your main goal here.

Conclusion

The present younger population and the rising disposable income offer the perfect market for cloud kitchens to grow. There is an increasing demand for cloud kitchen services right now, so it’s the perfect time for you to start one.

If you want to start and franchise your cloud kitchen business in India, then seeking professional help is a great idea. This will give you a competitive edge over your competitors and allow your business to succeed.

Contact sparkle★minds today to get started.

Keywords: How To Start And Grow My Cloud Kitchen Business In India, Types Of Cloud Kitchen Business, How To Franchise My Cloud Kitchen Business In India?, Online Management Systems, franchise your cloud kitchen business in India, how to grow my cloud kitchen business in India, business model

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The Future of Franchise Marketing: Emerging Trends and Technologies

Written by Sparkleminds

It hasn’t been long since the pandemic caused many on-site stores to shut their doors. This forced a lot of businesses to implement new marketing practices to keep their sales up.

Some online businesses doubled down on their digital channels to serve their customers online. Most went for a hybrid model approach. In some cases, brands and businesses that were previously dependent on physical stores shifted to an online model to adapt better. 

As a consequence marketing became more digital than offline. This inspired a lot of new trends in the franchise marketing industry in India. Let’s see what trends franchises are using to boost their sales in a post-pandemic era.

5 Trends That Are Shaping the Future of Franchise Marketing In India

  1. Shifting Demographics Continue To Change The Way Businesses Market Themselves

The franchisors and franchisees need to adapt to their changing customer and employee base to find new growth opportunities. Businesses should customize their offerings according to the generations

  • Millennials: The current generation that outnumbers even the Baby Boomers. Millennials currently occupy the majority of consumer demographics in India. They are also the current majority in today’s workforce. Millennials are a generation that’s been raised on the internet and present a huge opportunity for franchise businesses to cater to their growing needs.
  • Baby Boomers and Gen X: As they age, these two groups will demand many new services. The businesses should be ready to identify the needs and cater to the age group
  • Gen Z: While this demographic is still young compared to their predecessors, it’s still important to pay attention to their spending habits. Pretty soon, businesses will need to start catering to their needs by providing products and services specific to them as well. 
  1. The “Green Business” Trend

Businesses that follow eco-friendly practices and provide better alternative services and products that reduce pollution are becoming more popular. This franchise marketing idea/trend is specifically popular with millennials and the younger demographic.

For example, People in larger metropolitan cities in India are choosing to buy EVs (Electric Vehicles) and automobile businesses are taking note of this. Electric charging station services and EV automobile franchises are becoming increasingly popular as a result. This is mainly to combat rising pollution levels in Indian cities and to reduce tail-end emissions. 

  1. Video Content For Every Platform

Short-form video content is becoming increasingly popular. Thanks to the rise of Instagram reels, consumers are more partial to short snippets of content.

Brands can use this trend to their advantage to introduce their products or services quickly and efficiently to stand out. Some of the best franchise marketing campaigns involved video content.

  1. Hyper-Localisation And Personalisation

This trend works in line with small to medium-sized businesses. Bigger franchise brands can apply this trend to each of their individual franchise locations as well. Since most marketing is done online now, business owners can perform more in-depth market research on their local customer base.

As a business owner today, you now have the chance of relying on digital channels for marketing. Local online searches and local social media groups provide a prime opportunity for you to communicate directly with your customers.  

  1. Mobile Apps For Better Services

At the start of the pandemic, customers shifted to using services like at-home delivery and curbside pickups through mobile apps. This trend has continued to hold strong post covid as well. 

For example, food delivery apps like Swiggy and Zomato exploded in popularity during the height of lockdown restrictions. Since then, they’ve managed to remain the top food delivery brands through their user-friendly UI, one-click services, and, personalized messaging on their mobile apps.  

This shows that mobile apps allow businesses to connect with their customers on a more personal level and create more visibility for businesses as well. Coupled with the convenience factor, it’s no wonder why most businesses are launching their own mobile apps now.

How Do I Decide Which New Marketing Trends To Implement?

This will depend on your business and what services and products you provide. What’s important here is to pay attention to your customers and their shifting needs and spending habits. This is the best approach when it comes to figuring out how you’re going to market your franchise business.

Stick to the Basics

Sometimes the best marketing trends to adopt for your business would be just sticking to the basics of marketing. We’re moving towards a new tech-dominant world and businesses do need to prioritize new tech trends. However, the core principles of marketing remain the same.

You can start by asking questions like,

  1. Who is my audience?
  2. What parts of my business need more attention?
  3. Will this new trend help improve my business?
  4. Do I have the capital to sustain this new trend I’m using for the long term?

Using these questions as a base will help ensure that you don’t needlessly jump on a new marketing trend that might not suit your franchise business.

Use Franchise Marketing Kits to Your Advantage

These are going to be the bread and butter of your marketing strategies. Franchise Marketing kits are the best approach to standardizing how your individual franchise locations market themselves. Using new trends is important to stay ahead of the curve, but so is presenting a uniform message.

Your franchise marketing kits can also be used to facilitate any of the new trends mentioned above as well.

To Conclude

Marketing is, at the end of the day, how you connect with your customers. It doesn’t matter if you’re a franchise owner or an independent business owner, this is what lies at the core of marketing.

So when you’re developing and launching new franchise marketing campaigns, consider both the newer trends and how they can be used to establish a human connection with your customers. This is what will bring your business the most growth and success.

If you’re looking for franchise marketing agencies or franchise consultancy services contact SparkleMinds today. We provide the best franchise marketing plans to boost your business’s growth and visibility in the Indian market.

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Should I Franchise My Hotel Business In India?

Written by Sparkleminds

A complete guide to starting and franchising your hotel business in India

India is one of the countries where its travel and tourism sector contributes to a large portion of the country’s GDP. There is a huge potential available in the hotel industry if you are planning to start a hotel business in India.

Thanks to globalization and social media, people have become more aware of the comforts and luxuries they can expect from a good hotel. If you are looking to start a hotel business in India then now is your chance to do so. In the past decade, there has been a huge rise in demand for good hotels due to the popularity of the travel and tourism sector.

Let’s look at what you can do to start a hotel business in India and how you can grow your business in India as well.

How to Start a Hotel Business in India

Starting and running a hotel business can be challenging for any new business owner. Today hotels need to market themselves online and need to ensure that they have great customer ratings. Here is what you need to know when starting a hotel business in India.

Investments

This is an important step to consider before starting your hotel business. You need to know the upfront costs and fees needed to start and maintain your business. Some factors you need to consider will be, size, type, location, your business model, government regulations, licenses, permits, etc. Based on these factors you need to come up with an amount that can be invested into your business.

If you need financial assistance on this step, loans are always an option. Normally, banks provide up to 70%.

Location and Property Registration

You have two choices when it comes to the location of your hotel business. One is owning your land or premises. With this, you don’t have to worry about rent and the interest payment on the land is tax deductible. You also have complete control of the place. One downside is that it may be harder to relocate your business. Along with being occupied with maintenance costs.

To have ownership of your location you will need a sale or mortgage deed and title verification. 

The second is renting the land or location. Here, you can easily get access to prime locations. You will also be free to focus more on investing in other parts of your business. One downside may be high annual rents or heavy increments.

To rent a location you will need a rent agreement or the lease deed with the owner of the land or property.

Licenses and Permits

Here are the important licenses and permits you need if you plan to open your hotel business in India.

  1. NOC From the Ministry Of Tourism
  2. Premises/Building Permit
  3. Fire Safety Permit
  4. Eating House License
  5. Public Performance Licence
  6. Signage Licence
  7. Police Licence For Hotel
  8. Health Trade License Or Trade License
  9. Labour Law Compliances
  10. Information Technology Compliance
  11. Lift Clearance
  12. Fssai Food Business License
  13. Bar License

How to Grow My Hotel Business in India

It’s important that you first take a step back and look at your business through an outsider’s lens. This can be done with a SWOT analysis. This will tell you what steps you need to take next.

SWOT Analysis

Your first step will be to focus on the strengths, weaknesses, opportunities, and threats.

For example, your strengths may include a rise in sales due to an increase in guests. Weaknesses can include the cost of land. Opportunities can be the number of tourists as potential customers.

India is a very popular tourist destination, so this can be considered a huge advantage for your business.

Threats would be the strategies your competitors are using to further their hotel businesses.   

Should I Franchise My Hotel Business?

Your business is now fully up and running. You’re now thinking that you want to expand your hotel business further. Franchising is a good way for business owners to rapidly expand their business through other independent entrepreneurs.

The franchise business model in India is the most successful method businesses have used to thrive in today’s economy. 

How to Franchise My Hotel Business in India

Understanding Business Models in India

Before you start with anything it’s important to know what kind of hotel franchise you want to run. Looking up the types of business models successful hotel chains in India have used & is a good place to start. 

For example, a lot of hotel chains and franchises use hotel aggregators. They are businesses that rent hotels on a lease and in exchange do operational and marketing duties for the hotel chain. A lot of smaller hotel brands use this to market themselves to more customers.

How to Choose the Right Franchise Partner

The success of your hotel franchise depends directly on the success of your franchise locations. Choosing the right franchise partner to run your business in a new location is key.

Ideally, you want a franchise partner that has prior experience in running a hotel business. Your franchise partner also needs to be someone that is dedicated to making your business a success and is willing to make a long-term commitment to make that happen.

Conclusion

Starting and growing your hotel business in India can be a profitable business venture. Seeking professional help along the way is a good idea if you want your hotel franchise to be a success. This is where franchise consulting agencies like sparkle★minds come in to help.

If you are looking to start a hotel franchise business in India then contact sparkle★minds to get started on making your hotel business a success in India.

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What Are the Keys to Franchise Success in India

Written by Sparkleminds

You need to start looking into ways that can increase the chances of success for your franchise. As a business owner, your top priority would be the success of your business and franchise. Here are the key success factors of franchising.

Your Industry of Choice

Regardless of what industry you pick to start your business in. You will need to look for opportunities within that industry that have a low cost of entry. Adding to that, you will need to check that the franchise opportunities available, your budget, and your desired field all meet your expectations.

If the industry you want to franchise in is new to you. You will need to conduct thorough research into that field, so take your time on this.

Franchising Your Business

If you want franchisees that are eager to buy into your business, you need to ensure that your franchise brand is first successful as a business. This can include ensuring that you have first built enough brand value, customer loyalty, and brand recognition.

Another important step to take when franchising your business is to standardize your business process and operations. Establishing a strict operations process across all your outlets can ensure consistency in all the products and services your franchises provide.

All your franchisees that sign up, should be thoroughly trained on these processes.

Having a Strong Franchisee Selection Process

Your franchise success will strongly depend on the individual success of each of your franchise locations, so it is important to make sure that your franchisee has the skills and expertise to compete and run their franchises. To ensure that their franchises are a success.

To do that, you need to find the right franchisees and have a strong selection process.

Profitability of Your Business

You need to ensure that your business will produce enough profit for the short term and long term. The profitability of your business can depend on several factors: current trends, current economic conditions, your net worth, what industry you pick, your business model, and your franchise models.

To achieve this you need to conduct a thorough analysis of your business plan and operations. This might also be a good time to call in professional help to assess your business profile.

Franchise Sustainability

This mainly comes down to whether or not you think your business will stand the test of time. As a franchisor, you need a business plan that ensures this outcome. You need to ask yourself questions like, “Is my business plan adaptable and robust?”, “Can this business sustain itself in the long term?”, and “How can I build a robust franchise business model?”

To ensure high returns it’s important to invest in robust systems like proper supply chains and build a strong network of communications with your franchise partners. Having proper franchise management software in this regard will help your business immensely. 

Brand Recognition

A franchise’s greatest asset is its brand recognition. This is what will get you customers and sales. Normally, building a loyal customer base will take years and most businesses have a hard time developing repeat customers. 

Your business must provide products and services that are in demand outside of your locality. A widespread appeal can usually be achieved by excellent customer service or going the extra mile when providing your services.

The more people your business attracts the more brand recognition your business gets. Which will increase your brand value as well.

To Summarise

These are just some key things to keep in mind if you are looking to franchise your business. These factors are responsible for the growth of the franchise business and its continued success.

If you’re looking to start franchising your business and need some professional help, then contact sparkle★minds today!

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How to Grow My Jewellery Business in India? Should I Franchise?

Written by Sparkleminds

The Jewellery Business in India

Are you thinking about starting a jewellery business in India? You’ve come to the right place. The jewellery business in India is a very profitable sector to get into for many entrepreneurs. It’s been reported that Indian gems and jewellery exports are worth $39.14 billion today. India also ranks first when it comes to cut and polished diamonds and second in gold.

In this blog, we will discuss everything you need to know about starting and growing your jewellery business. We will also tell you how to franchise your jewellery business if that’s your goal.

Starting My Jewellery Business in India

Indians have a huge appetite for gold jewellery. In India gold isn’t just ornamental, it’s considered an investment by most Indians. If you are thinking about starting your jewellery business, you need to choose what type of jewellery business it is going to be. It can be divided into five types:

  1. Retail Jewellery Shops
  2. Online Jewellery Retail
  3. Gold Trading
  4. Gold Importers
  5. Jewellery Manufacturers

Deciding on what type of business you’re going to start is your first step. Most entrepreneurs choose retail jewellery shops since they’re the most popular and profitable choice. In fact, most Indian customers prefer local jewellery shops to branded jewellery. As a matter of fact, nearly 96% of jewellery retail shops are family-owned local businesses.

How to Grow My Jewellery Business in India

There are three ways you can grow your jewellery business. You can either choose,

  • Traditional Store Models,
  • Online Stores, or
  • Hybrid Store Models

All three are great ways to expand your jewellery business.

How to Grow My Online Jewellery Business in India

Online Jewellery businesses are run through online stores and applications. This model can be convenient and profitable if you’re starting a home-based business. Since the pandemic, many businesses have moved online to sell most of their products and the jewellery retail businesses are no different.

These are some steps you can take when starting your online jewellery business:

  1. Have Quality Products And Services
  2. Have A Definite Business Model In Mind
  3. Understand Your Market And Target Demographic
  4. Set Up Your Website
  5. Consistently Update And Optimise Your Website
  6. Have A Good Social Media Presence

The key point here is, building trust with your customers. Especially if you are selling gold or any other precious metal jewellery online. This is what will help you the most in the long term.

For example, brands like BlueStone which started as an online business have their jewellery as made-to-order pieces. They let customers shortlist pieces and provide buy-at-home services where customers can finalise their purchases.

Should I Franchise My Business In India?

Now that you have your business up and running, you’re thinking that maybe you want to start franchising your business in India. There are ways you can do this. One is by using a franchise consultancy agency like Sparkle Minds. This will help you get on the right track and give you and your business the best shot at success. 

How to Make My Jewellery Business into a Franchise in India

The next steps to start franchising your jewellery business would be:

  1. Getting Your Jewellery Business Registered
  2. GST Registration For Your Jewellery Business
  3. Getting Bis Certificate For Your Jewellery Business
  4. Getting A Bank Account For You Jewellery Business
  5. Recruiting Employees For Your Jewellery Business
  6. Marketing Your Business As A Jewellery Business and Franchise
  7. Drafting your Franchise Agreement Forms and Franchise Disclosure Documents
  8. Managing Your Jewellery Businesses

Jewellery Business Models – Franchise Models in India

Once you have all your initial steps in order, you need a proper jewellery business plan. You need to decide what type of franchise model you are going to have for your stores. As stated in the previous section, there are three main models.

Traditional Stores – Physical Locations

These are traditional, stand-alone buildings. Most franchises use this model to expand their offline presence to other areas and locations. These stores can either be franchised stores or company-owned stores. This will be completely up to you as the franchisor.

Online Stores

These are great for businesses that want to build an online presence and increase their sales. Online stores allow businesses to be readily available to customers no matter where they are. They are also used by most businesses to track customer orders and provide door-to-door delivery services.

Hybrid Model Franchises

This model allows for a mix of both traditional and online stores. A lot of retail franchises today have shifted to using this model. Mainly due to the pandemic and the effect it had on businesses that relied solely on physical stores. This model gives you more flexibility when running your business and franchises.

Conclusion

Franchising your jewellery business, or any business for that matter can be complicated and tedious. Getting professional help can be what allows your business to succeed in today’s market. This is why seeking professional help from consultancy agencies like Sparkle Minds can really help you on your journey.

If you’re interested in starting your jewellery business or franchising your jewellery business in India, connect with Sparkleminds today! 

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How Did the Tim Horton’s Franchise Get So Successful?

Written by Sparkleminds

Learn how this brand carved out a niche by appealing to the Canadian identity

Tim Hortons is a Canadian restaurant chain named after and founded by Canadian professional ice hockey player, Tim Gilbert Horton. The restaurant was founded in Hamilton, Ontario, in 1964.

The first restaurant set up was actually a donut and coffee shop. Its original name was Tim Hortons Donuts, which was then later changed to Tim Hortons. The business soon grew into a popular franchise and expanded rapidly across Canada. The franchise’s greatest success was after Horton’s death in 1974, it had 40 locations, and by the early 20th century it had 3,500 restaurants in Canada and the United States.

The brand appeals to a broad range of people, with its menu items, like its premium coffee – served either hot or cold, specialty drinks and teas, smoothies, fresh baked goods, Paninis, grilled sandwiches, soups, and other foods. Today Tim Horton’s has more than 4,700 franchised restaurants in Canada, the United States, and around the world.

Tim Horton’s Business Model and the Tim Horton’s Franchise

Tim Horton’s has a unique business model that’s helped the brand create a 50-year-long history of success. This business is applied to the United States market. This is because many other franchise brands in the US share a similar framework, like Dunkin’ Donuts, Starbucks, and even McDonald’s.

Meanwhile, the franchise business model has been wildly successful for Tim Horton’s as a brand. Almost 99% of its restaurants are franchises with only a small percentage of them being company-owned restaurants. Which are primarily used for training purposes.

The company had also previously partnered with Cold Stone Ice Cream to sell ice creams from their chains as well.

Tim Horton’s In India

The Canadian restaurant franchise is on track to open 120 stores over 36 months in India as of 2022. Navin Gurnaney, the CEO of Tim Hortons India, said the brand is focused on expansion in North India and that they plan to enter markets like Mumbai, Pune, and Surat. They opened their first two stores in August 2022, and currently, the franchise operates 6 stores in the country.

In total, the company plans to open 250 restaurants over the next five years. The first year focused on setting up good foundations in the Indian market. This was made possible by the franchise entering into a master franchise agreement with AG Cafe, Apparel Group, and Gateway Partners to open its stores across India.

On average, a Tim Hortons franchise costs about ₹2 Crore to ₹2.5 Crore to build. The chain sells coffee and baked goods, with beverages accounting for 60% of its sales.

Tim Horton’s Franchise Models

Standard Shop

A typical Tim Hortons restaurant. It provides all the same services as a full-scale Tim Hortons restaurant complete with a dining area in its restaurants for its customers and a drive-thru facility. This can be a stand-alone building, an in-line store, or a store within another facility. 

Non-Standard/Kiosk

These are a little more versatile and can be installed in almost any location. Non-standard models come in two types: a built-in kiosk and a full-service cart. The built-in kiosk is more for a full menu line which includes coffee, sandwiches, and baked goods and its size varies depending on the location. The full-service cart is fully customizable and can be modified to suit the location, size, and customer demands in that location.

Tim Horton’s Franchise Agreement

A Tim Horton’s franchise agreement form includes an FDD document and is only applicable for a single unit of the franchise. Any subsequent units franchised after would need their own franchise agreements and FDD documents.

Tim Horton’s Franchise Disclosure Document

A Tim Horton’s franchise disclosure document lasts an average of 20 years for a standard location and non-standard models can have terms that average around 5 – 10 years, based on their locations. Renewal or extensions of these terms are not applicable for either model.

The Tim Horton’s Marketing Strategy – Selling a Feeling

Tim Horton’s is associated with all things Canada and their marketing strategy focuses on selling us the “Canadian Identity”. They use an appeal to emotion and identity in their commercials to connect with their customers and market their products.

Their commercials don’t directly try to sell you anything. Their products, or more specifically their coffee is featured as a subtle piece in the background. For example, their in the most famous commercial – Proud Fathers. The coffee isn’t made to be the obvious focal point of the commercial. The feeling of belonging, familial bonds, tradition, and of course a newfound Canadian identity are their main themes.

In other words, their commercials are a great example of this strategy being used in real-time, so make sure to check them out.

Conclusion

Tim Horton’s is Canada’s largest quick-service chain, also now present in India. They’re a brand that’s truly Canadian and a good example of a brand that focuses on, “Selling a Feeling”. Through their heartwarming ads on the Canadian identity and perseverance.

When Tim Horton’s can do it, why can’t you? You can be the next franchise successful global brand, never underestimate the power of franchising in India. Connect with sparkle★minds to be the Global brand today!

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The KFC Franchise – Rise to Success

Written by Sparkleminds

A franchise that’s changed the way we eat fried chicken

KFC is a brand that’s reached nearly every corner of the world and has been around for more than five decades. Founded by Colonel Sanders, KFC is a leading fast-food franchise that’s estimated to have sold nearly 20 billion pieces of fried chicken!

KFC is a brand that led with a focus on fried chicken at a time when there was an abundance of hamburgers. While looking for suitable restaurants to franchise his recipe, Sanders and his wife Claudia closed down their old restaurant and opened a new one in Shelbyville in 1959. He visited other restaurants quite often to franchise his recipe. But after some time, the franchises started to visit him instead.

In this blog, we’ll discuss the KFC franchise model, some of its franchise agreement forms, and the marketing strategies it’s used over the years.

The KFC Franchise and the KFC Business Model

In a franchise system, everything is documented. Which was one of the main factors that allowed KFC to succeed. By having strict standards and procedures set in place they’ve been able to set up a proven system for success. For example, some of its operating procedures are,

  • The chicken has to be cooked in a pressure cooker and left for 15 minutes
  • The size of each chicken part must be at least 8 cm wide and weigh 300 grams
  • The chicken must be marinated overnight
  • The age of the chicken has to be between 60-70 days

Systems like these provide structure and can streamline operations, which in turn helps your business run more efficiently.

The franchise business model was a huge success for KFC. They were the first brand to expand its franchised restaurants internationally. And opened their first outlets in Canada, and then later, in the UK, Mexico, and Jamaica by the mid-1960s.

KFC in India

When KFC entered India in 1998, it was met with protests from farmers, environmentalists, customers, and doctors. So KFC began to investigate the issue more closely. Its findings revealed that the brand was heavily perceived as a restaurant that only served chicken. Which went against most Indians’ eating preferences at the time. Furthermore, the brand was also thought to be expensive. Some other drawbacks were the brand’s positioning. According to analysts, the brand marketing itself as a family restaurant did not come out clearly in its communications.

So the brand decided to revamp its menu. Instead of coleslaw it added fresh salads and introduced a new Zinger Burger to its menus. The brand also included more vegetarian options to cater to the Indian customer base. And along the way, it also changed its approach. By catering to families who not only seek food but also recreation. They introduced a ‘Kids Fun Corner’ recreational area for children inside their restaurants.

KFC Franchise Agreement

The KFC Master Franchise Agreement Form

As a franchise, KFC encourages its franchisees to set up master franchises in locations and territories approved by the company.

KFC Franchise Disclosure Document

The KFC FDD document outlines that all KFC outlets will either operate as dine-in or carry-out outlets and have menus that are approved by the KFC brand.

The KFC Marketing Strategy – Growth Factors and Success

KFC realized that time means money. And serving their customers quickly would encourage their customers to visit their establishments again. This quick service strategy is one of the main reasons for KFC’s high customer retention. And the founder realized the importance of adopting new technology for the company’s success. Like using the pressure cooker – to prepare their chicken, weeks after its introduction.

In February 2011, KFC announced that it would be replacing its “Finger-Lickin’ Good” slogan with ‘So Good’. Rather than just being a tagline, the company stated that it wanted to move forward with the new slogan to refer to the brand as a whole, not just its fried chicken. An understandable move, but also a shame to lose something so unique to the brand after all these years.

Looking Forward – What to Expect

KFC is not a brand that has based its growth on laurels. From the beginning, they’ve adopted new technology and pioneered practices that have kept them ahead of the game. The brand has embraced new technology like QR codes, voice-activated devices, and social media platforms that help their staff further improve their workforce skills.

Recently KFC announced that they would be introducing more vegan alternatives to their menus and have been trialing plant-based chicken in cities like Atlanta, Georgia. Through working with companies like Beyond Meat – a plant-based protein company, they offer customers free samples and note their feedback. 

Conclusion

From its humble beginnings, KFC has grown into the world’s most valuable fast-food brand & the success story of its founder and the face of the brand – Colonel Sanders, has served as an inspiration for many business owners and entrepreneurs over the years.

If you’re interested in franchising your business visit sparkle★minds and sign up today.

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Do you Know about Chick-Fil-A’s Franchise Success ?

Written by Sparkleminds

– How this tiny fast-food restaurant from Georgia grew to be the third-largest fast-food chain in the world.

Chick-Fil-A has gained a cult following over the years for its amazing chicken sandwiches. Both the brand and franchise have fine-tuned their approach to both fast food and customer service. From closing their stores on Sundays to dominating the top earning spot in 27 out of 50 states in the US.

In this blog, we’ll explore Chick-Fil-A’s history, its franchise models, the business strategies it employs, and some of its marketing campaigns.

A Little History about Chick-Fil-A and Its Founder

Chick-Fil-A was founded by Truett Cathy. His early years were spent helping his mom cook and clean for those that boarded their home. And Truett was said to have gained his entrepreneurial spirit from selling bottles of Coca-Cola out of a wagon. Later, Truett and his brother Ben opened The Dwarf Grill in Hapeville, Georgia, in 1946.

After Truett developed a method to make fried chicken in a pressure cooker for the same amount of time it would take to make a hamburger. And their first restaurant success, Chick-Fil-A Inc. was trademarked in 1961. 

The diner’s success gave Truett the push he needed to expand the business further & in 1967, Truett opened the first Chick-Fil-A restaurant in Atlanta’s Greenbriar Mall, pioneering the concept of in-mall restaurants.

Throughout his life, Truett invested his time in more than just business and believed that he was in the business of people, not chicken. While he never attended college, he believed that higher education was important and used Chick-Fil-A as a platform to give over $35 million in college scholarships to Chick-fil-A Team Members.

Now, Chick-Fil-A has over 2,250 Restaurants in 47 states. And some of the more unique restaurants opened by Truett over the years were Truett’s Grill, Truett’s Chick-fil-A, Truett’s Pizza Café, and Truett’s Luau.

Chick-Fil-A Franchise

Chick-Fil-A’s corporate culture is based heavily on conservative religious values. Which may be seen as one of Chick-Fil-A’s best assets by some or more as a point of contention by others. A lot of people these days tend to gravitate towards more open and acceptable company cultures. Which is something to keep in mind if you’re starting a business or franchise.

That being said, corporate culture and values are important to look into before starting or investing in any franchise. Because if the company’s values conflict with yours it may cause problems in the future. So if religious conservatism isn’t your cup of tea, don’t get discouraged. There are other options out there.

Chick-Fil-A Franchise Models

The Aggressive Franchise Model (1980 – 2013)

Chick-Fil-A’s earliest franchise models focused heavily on expanding into new locations and opening suburban mall food courts. This practice held on from the 1970s to the 1980s. From the start, Truett was intent on being open 6 days a week for 24 hours, except on Christmas and Thanksgiving. This policy was more attributed to Truett’s Southern Baptist views.

Although, he was noted to have said that he was simply too tired to work on a Sunday after working every day of the week. And he wouldn’t expect his workers to do what he couldn’t either.

Primary Model (2013 – Today)

Now, Chick-Fil-A restaurants are located in independent and non-stand-alone locations like malls, and online units. Or even in satellite units where the brand has direct access to the site owners or managers.

The franchisees are required to focus solely on the Chick-Fil-A franchise, so if you’re a serial entrepreneur or business owner this may not be right for you. One possible reason for this could be, is that the company doesn’t want to focus on creating conglomerates. They prefer quality over quantity for their franchises. Because each Chick-Fil-A restaurant is independently owned and operated, serving the community it resides in.

And as everyone knows – the stores are famously closed on Sundays.

 

Why Does It Cost Only $10k To Own A Chick-Fil-A Franchise?

In America, it costs upwards of $2 million to develop and open a franchise, especially for big brands like KFC or McDonald’s. And corporations won’t even look at your applications unless you have a net worth of at least $1 million. But at Chick-Fil-A, things are done a little differently.

1.         It has no minimum net worth requirement

2.         It has the lowest franchise fee, for a fast-food restaurant chain ($10k)

3.         It has the lowest total investment cost for a franchisee ($10k)

4.         It charges the highest royalty (15%)

The reason? It’s because Chick-Fil-A (the franchisor) covers almost all the costs for opening a new restaurant (which could range from $343k to $2m). The franchisee only needs to pay the $10k fee. And Chick-Fil-A pays for and retains ownership of everything – real estate, equipment, inventory, etc.

So while a franchise like KFC takes 5% of sales, Chick-Fil-A takes 15%, and 50% of any profit.

Chick-Fil-A’s Marketing Strategy and Growth

Chick-Fil-A’s main marketing strategy starts with its franchisees. John Hamburger, the founder of industry trade publication – Franchise Times Corp., stated that the franchise aims, “To put somebody in the store close to the customer”. Adding that, “They’re dealing with the customer, and they’re in the community. They’re active in the community. And that’s what Chick-fil-A does.” The company also encourages its franchisees to get involved with their communities through various local organizations.

Even today Chick-Fil-A only opens 100 stores a year.

The Brand’s Slogan and Name

When first opening its stores back in 1967, Truett was looking for a name that reflected the company’s top-quality chicken sandwiches every time customers visited their restaurant. And the trademark attorney he sought out also encouraged him to choose a unique-sounding name.

He finally chose Chick-Fil-A – ‘Chick’ to represent the restaurant’s signature item and ‘fil-A’ as a play on the word filet and he replaced the ‘et‘ with an A to refer to the Grade A quality of the chicken.

And lastly, Chick-Fil-A’s famous slogan, “We didn’t invent the chicken, just the chicken sandwich” was trademarked in 1961. Later in 1995, the brand also introduced its “Eat Mor Chikin” cows campaign. This slogan in particular has stuck with the brand for nearly 20 years. And they’ve continued to promote their bovine mascot through cow-themed mugs, T-shirts, stuffed animals, refrigerator magnets, and laptop cases all on their company website.

Consumer-Focused Strategy

For nearly 8 years in a row, Chick-Fil-A has maintained its position as America’s favorite restaurant, according to the American Customer Satisfaction Index (ACSI). Even Though fast food has declined in popularity, Chick-Fil-A has managed to maintain its ACSI score of 83, the highest score on the restaurant survey.

The brand specifically trains its employees to go the extra mile when it comes to customer interactions. This ties in with its ‘customer-first’ mantra and the chain’s founders have held onto the philosophy that the most sustainable way to do business is to provide the best possible experience for customers.

The Future – What Can We Look Forward To?

Recently Chick-Fil-A has led the trend in its corporate response to the coronavirus. The company closed its stores on March 15, 2020, during the pandemic. It provided sick leaves for its employees with confirmed COVID-19 cases. Causing several other fast-food chains to follow suit.

As of 2022, Chick-Fil-A earned the No. 1 spot as America’s most-loved fast-food chain. Its impressive customer service played a huge role in its success. According to BuzzFeed, Chick-Fil-A is expected to become the world’s third-largest fast-food chain, surpassing Wendy’s, Taco Bell, and Burger King.

Conclusion

As stated Chick-Fil-A is a brand that heavily focuses on customer service and interaction to drive sales. And it is also a brand that centers itself on building connections with communities and local organizations in the locations it chooses to set up its stores.

If you want to build a successful franchise model like Chick-Fil-A in India, visit sparkle★minds and talk to our experts now!

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Subway’s Secret to Franchise Success

Written by Sparkleminds

A tell-all about how the founder – Fred DeLuca, grew the brand from its humble beginnings to the world’s largest fast-food chain.

Since its humble beginnings in Bridgeport, Connecticut, Subway has achieved worldwide success. The brand has over 21,000 franchises operating across 100 countries. More outlets than its competitor McDonald’s. And is about as ubiquitous as McDonald’s and KFC.

So, how is Subway so successful?

Let’s take a deeper look into the brand’s story.

Starting From Scratch – Subway’s History

Subway has an inspiring origin story. Fred DeLuca – the founder, originally did not want to become a businessman but a medical doctor. To raise funds for his college tuition he decided to open up a restaurant. With an initial investment of $1000 from Dr. Peter Buck – a family friend, 17-year-old Fred DeLuca opened Pete’s Super Submarines in 1965. The restaurant served freshly-made, customizable, and affordable sandwiches to its customers.

On the first day, the shop sold 312 sandwiches, each of them costing less than $1. The long oblong-shaped bread was a novelty of the shop they’d hoped would be popular among the local customers.

And they formed a Doctor’s Association to oversee the running of their shops too – a tongue-in-cheek reference to Fred’s medical aspirations and Dr. Buck’s doctorate.

The Subway Franchise

The two had an initial goal of opening 32 restaurants in 10 years. But for a fast-growing company, this wasn’t a reasonable goal at the time. By 1974, Fred and Dr. Buck owned and operated 16 submarine sandwich shops in Connecticut. This led the two of them to turn their restaurant into a franchise. Because they knew it would be the only way to get them the rapid growth they wanted.

Fred and Dr. Buck weren’t experts in their fields when it came to expanding their business. But this didn’t stop them from expanding their knowledge and learning how to make their restaurant a success.

The Brand’s Growth

When the company first started franchising in 1974, it had a modest goal of expanding its reach. Eight years later, in the mid-1980s, the company grew from having 16 stores to 200 & from there it quickly expanded to 1,000 stores in 1987 and reached 10,000 in 1995. In 2002, they finally managed to pass McDonald’s store count in the US. And in 2010 they’d surpassed McDonald’s global store count.

At the time McDonald’s had nearly 8,000 franchised stores. And Fred DeLuca, the founder, set a modest goal of reaching 5,000 stores by 1984. By 1995, they had 10,000 stores, not 8,000. 

Subway in India

In India, Subway set up its first stores in New Delhi in 200 & today it’s got over 590 franchised stores across 70 Indian cities. Subway’s unique systems and easy-to-follow structures have allowed entrepreneurs of various backgrounds access to the brand.

And over the years Subway has adapted to the numerous regulatory changes and consumer expectations of the Indian market. Making it a great choice among business owners and entrepreneurs.

Subway’s Business Model

“I tell everybody there are only three things that we do. We build sales at the store level, we build profits at the store level, and we build more stores. The first two things go in tandem, of course. It’s pretty tough to build profits without sales.” – Fred DeLuca for Inc. Magazine.

Subway’s Ethos

The company’s slogan – Eat Fresh, calls attention to how all its bread is freshly baked and its sandwiches are made with fresh ingredients. And Subway has been making its signature bread from scratch since the 1980s.

Primary Model

Subway is one of the cheapest brands to the franchise. The company’s business model primarily revolves around franchises and non-traditional units. They operate with a focus on keeping costs down and profits up. And most of its growth comes from its franchise-only model.

The company recognized that a franchise-only model would motivate entrepreneurs to do their best since the store’s success meant their success. Especially when their livelihoods depended on it.

As a result, the company continues to use a 100% franchise model to this day.

Non-Traditional Units

Through the use of proprietary models, the company has been able to explore different strategies and potential growth opportunities in the country. This allowed them to plan store openings in places where they can have a large number of franchised restaurants.

One good example of this would be a franchisee who set up a subway inside a convenience store. An unconventional step that introduced a low cost of entry for the brand and benefited from other convenience stores in the area.  

Furthermore, non-traditional outlets (think airports, transportation hubs, and supermarkets) allowed them to access more customers. People who previously, didn’t consider Subway as an option. This helps in increasing brand awareness. By breaking out of the norm and finding new opportunities.

Subway Agreement Forms

Let’s take a brief look into some of the paperwork surrounding the Subway franchise.

Subway Franchise Disclosure Document

What Is A Franchise Disclosure Document?

A franchise Disclosure Document or FDD for short is a legal document that’s drafted by a lawyer and provided by the franchisor to the franchisee. The FDD generally includes 23 sections that detail terms like fees, the franchisor-franchisee legal relationship, and the company’s background. 

What Is In The Subway Franchise Disclosure Document?

If you were wondering what a Subway FDD looks like, here’s a brief outline of its table of contents.

Table of Contents

  1. THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES
  2. BUSINESS EXPERIENCE 
  3. LITIGATION 
  4. BANKRUPTCY
  5. INITIAL FEES 
  6. OTHER FEES 
  7. ESTIMATED INITIAL INVESTMENT 
  8. RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES 
  9. FRANCHISEE’S OBLIGATIONS 
  10. FINANCING 
  11. FRANCHISOR’S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING.
  12. TERRITORY 
  13. TRADEMARKS 
  14. PATENTS, COPYRIGHTS, AND PROPRIETARY INFORMATION 
  15. OBLIGATION TO PARTICIPATE IN THE ACTUAL OPERATION OF THE FRANCHISE BUSINESS 
  16. RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL 
  17. RENEWAL, TERMINATION, TRANSFER, AND DISPUTE RESOLUTION 
  18. PUBLIC FIGURES 
  19. FINANCIAL PERFORMANCE REPRESENTATIONS 
  20. OUTLETS AND FRANCHISE INFORMATION 
  21. FINANCIAL STATEMENTS 
  22. CONTRACTS 
  23. RECEIPTS

Subway Operations Manual

One of Subway’s big secrets to success lies in its operations manual. And the simplicity of Subway’s operation manual is what makes it ingenious. 

What Is An Operations Manual?

It’s the document that allows Subway to run like the well-oiled machine that it is. It includes instructions on day-to-day operations, rules, and regulations for the franchisee and training materials, as its main talking points.

Let’s take a look at the Subway Training Manual,

Table of Contents 

  1. INTRODUCTION
  2. CHAPTER 1: THE TRAINING PROCESS
  3. TRAINING: DAY 1
  4. TRAINING: DAY 2
  5. TRAINING: DAY 3
  6. TRAINING: DAY 4
  7. TRAINING: DAY 5
  8. CHAPTER 2: RULES AND REGULATIONS
  9. HANDWASHING
  10. DRESS CODE 
  11. PUNCTUALITY
  12. WRITE-UPS
  13. SUB-WAY
  14. CLEANING
  15. CUSTOMER SERVICE 
  16. RESPECTING YOUR FELLOW EMPLOYEES
  17. CASH.
  18. SCHEDULE
  19. CHAPTER 3: MENU ITEMS 
  20. VEGETABLES
  21. MEATS
  22. OTHER
  1. CONCLUSION 
  2. INDEX 

By having only three main sections in its training manual, Subway has been able to refine and simplify its training process while streamlining its customer service. 

Branding

The Subway Logo

Unlike a lot of brands that revamp their logos with the times, the Subway logo has remained the same since its introduction. The arrows present on the logo refer to the entry and exit of the Subway store. Altogether the brand has managed to create and sustain a logo that’s remained consistent and relevant since its introduction.

New Menu Options

The 6-inch, lunchtime classic was initially called the Snak when it was added to the massive menu in 1977. Aside from sandwiches and foot-longs the menu also offers salads, wraps as well as donuts, muffins, and cookies. And of course, Subway’s signature model – The create your own sub sandwich.

In some countries, the brand has also included flatbreads, English muffins, and breakfast sandwiches in their menus to cater to local customers.

Recently, the company has shifted its focus from the customizable assembly line model to sizing down its menu and offering sandwiches with a broad appeal. So it required minimal decision-making on the customer’s part. This change was made to streamline the production process and improve customer satisfaction. This has been reported to be the brand’s most significant menu update in the last 60 years.

Subway’s Marketing Campaigns

In 2000, Subway introduced Jared Fogle during one of its marketing campaigns. He used to weigh 425 pounds and lost 200 of those pounds when he was on a diet of subway sandwiches. Fogle was often seen in a lot of ads holding up an old pair of his pants to show how much weight he had lost on his Subway-only diet.

This did wonder for the brand’s name, which at the time was promoting itself as a healthier alternative to fast food restaurants. This was in part due to diet fads and changing eating trends of the early 90s and 2000s. Subway released an ad that involved seven low-fat sandwiches and compared them to other fast food options like burgers and tacos. By tapping into customer preferences and the current trends of that time, Subway was able to leverage its success. Making them the largest restaurant chain and even surpassing McDonald’s in 2002 and 2010.

Adapting To Covid-19

With social distancing and stay-at-home regulations in place, a lot of restaurants and on-site businesses were struggling to stay afloat. However, Subway saw an opportunity. They introduced services like allowing customers to purchase ingredients (like fresh produce or packaged meats) and offering curbside pickups or contactless delivery options. 

And in honor of National Nurses Week, they donated 6-inch subs to healthcare workers with every Subway order on the post mates app. Subway has launched many programs during the pandemic to help uplift communities. By partnering with Feeding America they donated a free meal with every foot-long purchase. And they also donated food across the US, UK, Ireland, Latin America, and New Zealand.

The Future – Some Brand Updates and Campaigns

Following the death of their previous CEOs, Subway welcomed a new CEO – John Chidsey. Who kickstarted the brand’s transformation journey. Subway launched a new healthy eating program to promote its low-fat sandwiches as a part of its Eat Fresh Refresh campaign. As a call-back to its Refresh tagline, the company has also had a complete relaunch of its menu coupled with a revamped mobile app.

The Subway Series Campaign also did wonders for the brand’s sales. Trevor Haynes, president of Subway North America stated, “The results from the Subway Series launch and the positive reaction from guests and franchisees demonstrates that our transformation strategy is working,” on the launch earlier this year.

And as of 2022, Subway has launched a Subway cares foundation as an independent, non-profit, global organization. To support today’s youth through hunger relief, tuition assistance, mentoring, and leadership programs.

In the future, the company will continue to embrace the digital age, pursue sustainability, and handle any curve balls thrown its way.

Conclusion

Subway is a brand and franchise that’s had its ups and downs like any successful organization. Through consistent efforts to adapt to changing trends, and proper planning, they’ve managed to come out on top every time.

You can be the next franchise successful brand like Subway, connect with sparkle★minds to know more about franchising your business.

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