A soft, creamy delight made of milk, cream, sugar, and other ingredients and frozen using specialized techniques, ice cream was originally known as iced cream. In general, the mixture contains stabilizers, such as gluten and plant-based gums, that give it a consistent colour and texture. Milk proteins, such as whey and casein, are also found in ice creams and contribute to the consistency of the product by absorbing water. Frosted dairy products are one of the most widely consumed dairy products in India, available in a variety of flavours and price ranges. In India, strawberry, vanilla, chocolate, and butterscotch are some of the most commonly consumed flavours of ice cream. Ice Cream Business Franchise in India seeing a huge growth potential with nothing coming its way to stop it.
Did you know that the ice cream market in India was valued at INR 141.2 billion two years back! According to data from IMARC Group, it is expected to increase at a CAGR of 17.3% from 2021 to 2026. These insights have been included in the article as major contributors to the market.
Ways to Increase Ice Cream Sales and Expand your Business.
There’s no doubt that ice cream is a popular product, but sometimes, it’s hard to increase sales. Sales might be higher during the summer, while during the winter they may be lower.
In order to deal with this problem, you will need to offer industry-related fun, exciting, and engaging marketing ideas. By doing so, you will be able to increase overall wholesale ice cream sales.
What are some fun marketing ideas that you can use to increase sales and expand your ice cream business? We have gathered a few ideas that can help you.
1. Create an ice cream challenge that is fun
Competitions increase engagement more than anything else. Team up with a local restaurant to hold an ice cream eating contest, where customers must consume a giant serving of ice cream within a stipulated time frame. Reward those who complete the challenge successfully.
Your brand can be further promoted and sales increased by giving away hats, t-shirts, or other items as the winning prize.
Social media can be used to promote this fun and exciting challenge, so customers can share their attempts, and your brand can get a lot of exposure.
2. Host a Sundae Making Event
An interactive event, such as making sundaes, is a great way for you to get your name out there in a more personal way.
Providing ice cream at local or community events will give you an opportunity to connect with those in your immediate community while also encouraging new customers to try your ice cream.
As a result, participants will create new and exciting variations of deserts using your ice cream, allowing them to connect to your brand more directly.
3. Sponsor Parties to Get Your Name Out There
Offer to sponsor local community events such as concerts, fairs, or other productions. You will not only get your name out there but also have the opportunity to sell your products.
Your branding will be marked all over the event, which will spur curiosity from the attendees. They will be more willing to buy your products and even purchase merchandise from your brand.
But be careful. Ensure that the event you are sponsoring meshes well with your brand’s identity. If not, you can tarnish your reputation.
4. Create a Tasting Bar at Your Local Grocery Store
In a business like yours, you rely on local grocery stores to sell your products. To help you sell more ice cream, consider operating a tasting bar during slow seasons. As the owner, you can operate the bar yourself or enlist the help of your best team members.
You can make more of a personal connection with those who taste your ice cream rather than just hand out samples, further encouraging sales.
A great way to test out new products in a smaller, more targeted market can also be found. Introducing new flavours or products to a smaller demographic can provide your business with the feedback it needs to decide whether or not the product is good enough to sell permanently.
India Ice Cream Market Trends.
Growing food and beverage production, as well as the presence of thriving dairy industry in India, represent the key factors that are creating a positive outlook for the market. Further, the improvement in cold chain infrastructure, which includes temperature-controlled storage spaces, acquisition of trained personnel, and adoption of efficient management procedures, has spurred the market’s growth. Additionally, rising disposable incomes have compelled several international ice cream brands to expand in India as a result of Indian consumers being able to afford premium-quality ice cream. This, in turn, is acting as a major growth-inducing factor. The rising health consciousness and lactose intolerance amongst the population have prompted manufacturers to introduce preservative-free, genetically modified organism (GMO)-free, dairy-free, fat-free and organic product variants, which is contributing to the market growth further across the country.
How to know if your Ice Cream business is ready to be franchised?
If you don’t know how to expand your Ice Cream Business, franchising your business can be a great option. It is a method by which you can expand your business and grant an individual the right to run a business selling a product or providing a service using your business system.
It is not easy to start an Ice Cream Business Franchise, so always remember that there are some factors you should take into account before you decide to franchise your business.
- Analyze the market.
If you plan on franchising your Ice Cream business, you’ll need to begin by exploring another market, preferably one that is in a different city through and through, where you can scrutinize the idea. Depending on a city’s background, history, environment and other factors, what works in one city may not work in another. Make sure that you’re not forgetting a factor that could improve your business success.
- Consider your expenses
Initially, entrepreneurs who are considering franchising need to ask themselves how much it will cost. Things like purchase expenses, inventory, and working capital are all things you should contemplate before franchising so you put yourself in the best possible position. You need to be prepared with a lot of capital if you consider franchising a business.
- Ensure franchisees are carefully screened
Be extremely careful when selecting your team members. They will be a vital part of your business, so you need to be extremely careful about selecting them. They need to be passionate about Ice creams and should know the marketing strategies to grow your business. Will they have faith in your business? Will they be able to follow your way of life without fail? When you screen potential franchisees, keeping your business’s future in mind should be at the forefront of your mind.
- Make sure policies and procedures are clearly defined.
Entrepreneurs thinking of franchising their business should have clearly defined policies and procedures. You should prepare manuals that will help your franchisees to run your business. Franchise operations manuals are essential to franchisors because they ensure uniformity of customer experience and quality control across locations, act as a training tool for new franchisees, and serve as demonstrable evidence that the franchisee is an independent contractor in the face of a claim against the franchisor that it is liable for franchisees’ errors. Document your procedures as a whole, and make certain they’re as flawless as possible. Why? In such a case, it will be much easier to recreate a generally working business model when franchising your organization.
- Manage the quality
Most big business owners today are franchise owners. An organization’s biggest downfall is not having a quality control framework in place when it is initially franchised. There should be frameworks in place to ensure that your product or administration is consistently delivered across all of your franchisees. If not, your brand will be tarnished very quickly.
Is Ice Cream Business Franchise Profitable?
A businessman would expect a certain amount of profit from the Ice Cream Business, especially when the competition is so fierce.
Depending on the branding the company is able to establish for themselves and the type of ice cream they deal with, the profits could differ. Profit margins vary depending on the type of package and the type of ice cream. The Ice Cream business can earn more than 2 lakhs a month if it is competitive and performing well.
In today’s market, the Ice Cream Business Franchise is providing a lot of profits and that is why it is expanding all over the country.
