Biryani is an emotion. A few foodies may even go further to say, biryani is life. Biryani brings to the plate worth, comfort and a delightful experience at the same time. Organizations have recently started to market biryani, which is a feeling in India. The biryani franchise is growing like never before. It has become one of the most ordered food online through apps such as swiggy and zomato.
According to industry sources, the biryani market in India is assessed to be roughly Rs 1,500 crore in the organized and Rs 15,000 crore in the unorganized market. India’s QSR story is projected to develop at a CAGR of 10.5% throughout the following five years. At that rate, the market is expected to reach Rs 6,75,300 crore by Fiscal 2024. Indians love their biryani and here are some facts that prove it.
In Tier I and II cities, organizations are getting orders from homes to post working hours, particularly during weekdays. Reasonable pricing and combos have been accepted significantly. It provides a healthy feast for lunch and additionally supper.
Over the years, biryani has been blooming with lots of variation. For example, customarily long-grain rice was utilized to make biryani, and as the prevalence of scented basmati rice went up, it got the mark of ‘biryani rice’ in many pieces of the country. Today, basmati rice is most utilized in Indian families to make biryani.
In southern India, local assortments of rice like kaima or jeerige sanna have been adding new aspects to the biryanis. Flavour enhancers like rosewater, ittar, kewra water, and saffron additionally add uniqueness to the experience of eating biryani.
All over India, biryani has been customized in keeping with regions’ traditions, tastes, preferences and needs. While these biryanis may be different, one thing’s for sure – it evokes strong emotions in people. Potato and no-potato, veg and non-veg factions aside, Indian’s love biryani and biryani unites India.
With foodies demonstrating unquenchable love for this regal dish, franchisors serving various assortments of Biryani have entered the market.
Franchisors are profiting by biryani business by giving out several offers which act as an additional income. The reason behind the achievement of these businesses is the uniqueness of their commitments. Each brand has made its own personal strength, which is a contributing part of progress. The best part to franchisors when it comes to biryani business are numerous. A Few of them are:
- Biryani sells well across lunch and dinner
- Biryani is a favorite across age-groups and regions
- Biryani is currently skewed towards non-vegetarians. But this shortcoming can easily be overcome by offering the vegetarian version of the dish
The biryani market has largely been dominated by the unorganized sector & local shops. With the emergence of technology & food delivery platforms, franchisors saw this as an opportunity to cater services to a large number of audiences.
Franchisors are cashing in on the trend of this biryani binge and stirring the profit pot. The major reason for the success of these franchises is the uniqueness of their offerings. Each brand has created a niche of its own, which is a contributing factor to success.
Biryani is one dish that offers a high margin with a very high repeat rate from customers. Most biryani outlets get an average of 5-10k orders per month.
With various brands offering franchises, it could be a lip-smacking business opportunity for aspiring entrepreneurs.
You can have a biryani franchise outlet in many business models. You can choose from the various options that can cater to your investment requirements:
- Cloud kitchens (50- 100 sq. ft)
- Food court (300 to 400 sq. ft).
- Fine dine (600 to 800 sq. ft.) and
- Big format fine dines (1200 to 1500 sq. ft.)
If you are looking to franchise your biryani business, remember to ask franchise experts in the food & beverage industry. Starting a biryani franchise will ensure hot profits for you.
