Category: Franchise Consultant

A soft, creamy delight made of milk, cream, sugar, and other ingredients and frozen using specialized techniques, ice cream was originally known as iced cream. In general, the mixture contains stabilizers, such as gluten and plant-based gums, that give it a consistent colour and texture. Milk proteins, such as whey and casein, are also found in ice creams and contribute to the consistency of the product by absorbing water. Frosted dairy products are one of the most widely consumed dairy products in India, available in a variety of flavours and price ranges. In India, strawberry, vanilla, chocolate, and butterscotch are some of the most commonly consumed flavours of ice cream. Ice Cream Business Franchise in India seeing a huge growth potential with nothing coming its way to stop it.

Did you know that the ice cream market in India was valued at INR 141.2 billion two years back! According to data from IMARC Group, it is expected to increase at a CAGR of 17.3% from 2021 to 2026. These insights have been included in the article as major contributors to the market.

Ways to Increase Ice Cream Sales and Expand your Business. 

There’s no doubt that ice cream is a popular product, but sometimes, it’s hard to increase sales. Sales might be higher during the summer, while during the winter they may be lower.

In order to deal with this problem, you will need to offer industry-related fun, exciting, and engaging marketing ideas. By doing so, you will be able to increase overall wholesale ice cream sales.

What are some fun marketing ideas that you can use to increase sales and expand your ice cream business? We have gathered a few ideas that can help you.

1. Create an ice cream challenge that is fun

Competitions increase engagement more than anything else. Team up with a local restaurant to hold an ice cream eating contest, where customers must consume a giant serving of ice cream within a stipulated time frame. Reward those who complete the challenge successfully.

Your brand can be further promoted and sales increased by giving away hats, t-shirts, or other items as the winning prize.

Social media can be used to promote this fun and exciting challenge, so customers can share their attempts, and your brand can get a lot of exposure.

2. Host a Sundae Making Event

An interactive event, such as making sundaes, is a great way for you to get your name out there in a more personal way.

Providing ice cream at local or community events will give you an opportunity to connect with those in your immediate community while also encouraging new customers to try your ice cream.

As a result, participants will create new and exciting variations of deserts using your ice cream, allowing them to connect to your brand more directly.

3. Sponsor Parties to Get Your Name Out There

Offer to sponsor local community events such as concerts, fairs, or other productions. You will not only get your name out there but also have the opportunity to sell your products.

Your branding will be marked all over the event, which will spur curiosity from the attendees. They will be more willing to buy your products and even purchase merchandise from your brand.

But be careful. Ensure that the event you are sponsoring meshes well with your brand’s identity. If not, you can tarnish your reputation.

4. Create a Tasting Bar at Your Local Grocery Store

In a business like yours, you rely on local grocery stores to sell your products. To help you sell more ice cream, consider operating a tasting bar during slow seasons. As the owner, you can operate the bar yourself or enlist the help of your best team members.

You can make more of a personal connection with those who taste your ice cream rather than just hand out samples, further encouraging sales.

A great way to test out new products in a smaller, more targeted market can also be found. Introducing new flavours or products to a smaller demographic can provide your business with the feedback it needs to decide whether or not the product is good enough to sell permanently.

India Ice Cream Market Trends. 

Growing food and beverage production, as well as the presence of thriving dairy industry in India, represent the key factors that are creating a positive outlook for the market. Further, the improvement in cold chain infrastructure, which includes temperature-controlled storage spaces, acquisition of trained personnel, and adoption of efficient management procedures, has spurred the market’s growth. Additionally, rising disposable incomes have compelled several international ice cream brands to expand in India as a result of Indian consumers being able to afford premium-quality ice cream. This, in turn, is acting as a major growth-inducing factor. The rising health consciousness and lactose intolerance amongst the population have prompted manufacturers to introduce preservative-free, genetically modified organism (GMO)-free, dairy-free, fat-free and organic product variants, which is contributing to the market growth further across the country.

How to know if your Ice Cream business is ready to be franchised?

If you don’t know how to expand your Ice Cream Business, franchising your business can be a great option. It is a method by which you can expand your business and grant an individual the right to run a business selling a product or providing a service using your business system.

It is not easy to start an Ice Cream Business Franchise, so always remember that there are some factors you should take into account before you decide to franchise your business.

1. Analyze the market.

If you plan on franchising your Ice Cream business, you’ll need to begin by exploring another market, preferably one that is in a different city through and through, where you can scrutinize the idea. Depending on a city’s background, history, environment and other factors, what works in one city may not work in another. Make sure that you’re not forgetting a factor that could improve your business success.

2. Consider your expenses

Initially, entrepreneurs who are considering franchising need to ask themselves how much it will cost. Things like purchase expenses, inventory, and working capital are all things you should contemplate before franchising so you put yourself in the best possible position. You need to be prepared with a lot of capital if you consider franchising a business.

3. Ensure franchisees are carefully screened

Be extremely careful when selecting your team members. They will be a vital part of your business, so you need to be extremely careful about selecting them. They need to be passionate about Ice creams and should know the marketing strategies to grow your business. Will they have faith in your business? Will they be able to follow your way of life without fail? When you screen potential franchisees, keeping your business’s future in mind should be at the forefront of your mind.

4. Make sure policies and procedures are clearly defined.

Entrepreneurs thinking of franchising their business should have clearly defined policies and procedures. You should prepare manuals that will help your franchisees to run your business. Franchise operations manuals are essential to franchisors because they ensure uniformity of customer experience and quality control across locations, act as a training tool for new franchisees, and serve as demonstrable evidence that the franchisee is an independent contractor in the face of a claim against the franchisor that it is liable for franchisees’ errors. Document your procedures as a whole, and make certain they’re as flawless as possible. Why? In such a case, it will be much easier to recreate a generally working business model when franchising your organization.

5. Manage the quality

Most big business owners today are franchise owners. An organization’s biggest downfall is not having a quality control framework in place when it is initially franchised. There should be frameworks in place to ensure that your product or administration is consistently delivered across all of your franchisees. If not, your brand will be tarnished very quickly.

Is Ice Cream Business Franchise Profitable?

A businessman would expect a certain amount of profit from the Ice Cream Business, especially when the competition is so fierce. 

Depending on the branding the company is able to establish for themselves and the type of ice cream they deal with, the profits could differ. Profit margins vary depending on the type of package and the type of ice cream. The Ice Cream business can earn more than 2 lakhs a month if it is competitive and performing well. 

In today’s market, the Ice Cream Business Franchise is providing a lot of profits and that is why it is expanding all over the country. 

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In India, Spa has arisen as one of the quickest developing industries after America and Europe with the last decade has seen a development of 20-22%. According to the Spa Association of India, the spa industry in India is estimated at INR 11900 crore. The expansion is a significant development in the travel industry just as an ascent in pay which has made them more mindful with regards to personal satisfaction. Logically talking, Health is wealth is the new expression, and nothing can be more advantageous for loosening up and mending stressed nerves than regular treatment of a spa. Consequently, the health-conscious class is consuming spas more than ever. The growth without a doubt is high in the spa business in India.

Region-wise growth in India

In India, north India is doing great with its steady pace of financial development in contrast with different areas. In the west, Mumbai being a place of Bollywood and corporates contributes to a major lump to the economy. In the south, Tamil Nadu, Kerala and Karnataka complete the image.

In addition, Kerala has put India on the World map as a central hub for travellers and local people for its Ayurvedic spas Kerala has expert therapists, provide a variety of professionally administered treatments and programmes ranging from best in Ancient Ayurveda to innovative Ayurveda. Holistic and non-clinical treatments are designed for rejuvenating, relaxing and pampering the mind and body. We also provide extended personalized programmes”.

Interestingly, the booming industry is also attracting many foreigners to visit India. The rate at which the hospitality industry is increasing, five-star hotels and increasing demand at the tourism end, the rich culture of Ayurveda, highly educated and affluent people, all contribute to the high demand for spas in India.

Spas are generally divided into categories with reference to their services. Here are the main types:

Ayurvedic Spa: Ayurvedic spas are meant for your mind, body and spirit. It is an ancient art that has helped you in toning your muscles, reducing joint pain, improves body flexibility. This is done by experts with experienced and trained professionals.

Day Spa: A Day spa is a type that provides various services to improve health, beauty, and relaxation through many treatments like facial, hair, and body massage. This also has the highest share among the markets, nearly 50% of the spas are run in this model.

Destination Spa: These types of spas are located at mineral springs or natural places. This gives clients a feel of tranquillity while receiving the treatment.

Club Spa: These are more are less for the purpose where fitness or health clubs where the main clients are part of a society who are members of us the facility.

Mobile Spa: In this spa, customers are served at their own home or another personal place by spa professionals. This has picked up as enormously in recent times as it is done with the convenience of the customer.

Medical Spa: The Medical Spa provides treatment by professional and fully-licensed medical staff. A medical staff analyzes the client and provide treatment for their specific problems with the help of a medical spa.

So, what are the vital aspects one must keep for opening up a spa business in India as a franchise?

Area: – The first variable for this business is a prime location where individuals can track down your spa. Malls are the best option to open a Spa as the foot-following is high and it makes brand worth and trust.

Experienced Experts: – The main point we need to remember is to pick the best proficient labourers for the spa. Since they are the person who associates straightforwardly with customers. Individuals come to the Spa community for unwinding and reward and if your specialist won’t fulfil your customer, it leads to loss of repeat customers which leads to a bad image of the brand.

Relaxing Ambience: – The atmosphere should not be overcrowded or noisy. The Ambience of Spa has to be right! Customers come to unwind. In a nutshell, the atmosphere should not be overcrowded or noisy.

Quality service: -The priority of Spa should be the delivery of the best service to their customers. The better the quality, the better the engagement and less leakage of customers.

Well branded Products: – Customers prefer spas that use premium brand products in their centres. It adds to building trust and aids in branding yourself as the best in the class spa. Hygiene and branded products can really boost your business.

Growing your spa through franchising can be the best and the easiest way of expanding. With high demand catering to different sectors, it is already a competitive market. Capturing the market becomes hard with huge capital and investment needed. To ensure a smooth transition, franchise your spa business in India to have great growth and profits.

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Do you have a preschool that is running successfully? Do you want to grow your preschool in other localities too but don’t know where to begin?? Franchising will get you to expand your preschool brand across India without you even investing in it directly. This article is exactly for you to grow your preschool franchise to expand your brand and grow rapidly.

India is the second most populated country in the world with the youngest population in the world. The education sector has been rising year on year at a rapid rate.  The market for the education industry has boomed many folds.  The preschool market in India is estimated to rise by USD 735.13 million from 2020 to 2025. The CAGR is 8%. A preschool is a place that facilitates education for children between 2 to 4 years of age. They have become an important part of the education system in India. Few preschools also have also taken up the job of a daycare centre for young kids to give additional services and roll in revenues.

Pre-schools are significant for the initial four years old of a youngster. This is the age at which the youngster obtains the essential intellectual, physical, social capacities that set them up for later years in their school and life. Pre-schools can be public/private, However, the private schools have taken the lead ahead and are progressing in the preschool market.

The expanding support of ladies in the workforce is remarkably driving the preschool market development in India, in spite of the fact that elements, for example, the rising expenses of bringing up youngsters might obstruct the market development. Analysis of the drivers will help in deriving ultimate objectives and refining techniques to acquire an upper hand. Driven women to join the labour force to support the rising household expenses. The participation rate of women in the labour force has increased, consequently fueling the preschool market growth in India.

The expanding cooperation of ladies in the workforce is one of the critical elements driving the preschool market size development in India. The quick progress in the cultural outlook, ascend in female schooling, and accessibility of business openings have empowered more females in the cooperation workforce. Valuable measures embraced by the Government of India have likewise assumed a critical part in helping females in employment and reducing gender bias. The expanding wellbeing, childcare cost, and expansion rate have driven ladies to join the workforce to help the rising family expenses. The support pace of ladies in the workforce has expanded, energizing the preschool market development in India.

Online preschool services are another main reason supporting the preschool market in India. Sellers are likewise instigating on the web preschool services with extraordinary projects for the kids to empower their curricular exercises and improve their arrangement level. These classes are a union of applied and co-curricular exercises and are pointed toward cultivating the general improvement of kids. Such sellers are relied upon to observe a progressive business development in 2021, which will ultimately prompt mass enlistments of kids during the time frame.

Reasons for success and demand:

•             Particular and Distinct client fragments are arising.

•             Huge Corporate houses entering the pre-school market

•             IT experts entering this area as Investors and Entrepreneurs.

•             Existing players moving up to K-12 Schools involving Preschool as feeders.

•             Higher awareness among Tier 1 and Tier 2 city parents about the advantages of preschool which should prompt high development prospects.

•             Area is assailed with land and quality control difficulties.

•             Utilizing framework for monetary suitability

•             Absence of value instructors has brought about an interest in educator preparing foundations.

With all these factors in place, preschools are going to be the next big thing in the education sector. They already are, but the growth potential is extremely high. It is easy to grow your preschool franchise if all the structures are in place. The preschool franchise in India is a budding business that promises better results and the finest outcomes. Having a sharp marketing team and tactics to deal with the customers profoundly will show your success in every way. Being a low investment with high returns, you can be assured that your preschool franchise will reach great heights.

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Assuming that your business is developing at a rapid pace and others are showing interest in reproducing your model, you should take a look at the franchise business model. To do this, you really need to find out whether your business has been showing great revenue and profits over a significant period of time, create a business plan that you can educate your franchisees and that can be repeated easily.

The subsequent stage is to decide if your forthcoming franchisees have the capital that they need to open and work establishments and administration your business arrangements. And for the same reason, you need to have a solid franchise business model ready. This article will guide you through the ways in which you can create the best version of your business that will make it suitable for franchising.

1. Brand recognition:

This is a broad term in general. All companies use it to their advantage. It covers all that a customer can see, from the logo and colours etc. to the way an end-user recalls the brand. The client’s trust and acknowledgement hold the base from which you can lead the route to franchise.

2. Brand promotion:

No matter how good your product or service is if it is not promoted in the right channels to the right people, it becomes a waste of time and effort. As the franchisor, the complete focus should be on creating revenue for all your franchised units. Hence, it becomes important to create a marketing team that helps in promoting your ads on various mediums. With the help of social media, it has obviously become easier to reach large masses. Once in a while, franchisees can pay to advance locally with endorsement from the franchisor, yet the franchisor will control the brand and inform.

3. Operational systems.

The franchisor’s prosperity is expected somewhat to the frameworks they have adjusted for progress. As a franchisor, that implies that you shall provide qualitative and quantitative standards for the franchisee in terms of staffing, reporting, technical know-how of the complete business. You need to understand that another person is running the plan of action and without your constant supervision. Organizations should know what their image is and how to sell their idea and plan. For the franchisee, a business ought to be systemized, coordination of activities, strategies for franchisees to draw in new clients. You have to portray each aspect of the brand.

4. What information needs to go into your franchise model:

Firstly, you really want to draft the legal paperwork with a franchise lawyer. A portion of the focuses to be incorporated are, the fees and royalty rate, area size, business experience and total assets. Franchise training can assist units with carrying out their business arrangements effectively. In return, you get help with opening, training, promoting the franchise.

5. Why the right franchisee is important!

You need to know that the franchisee is somebody that is going to add value to the brand. Any shortcoming directly gets the reputation of the brand down. Aside from the documentation and finance, you need to consider the characteristics of the entrepreneurs who become part of the franchise.

6. Get the franchise support system in place:

To run and realize the costs in a franchise system, set up a solid team that can take care of different aspects of franchising. As a business leader, you will have to get everyone together in the business framework with specialists like advertising, publicizing, digital marketing, IT executives and a legal team. This will empower you with your time and run the business smoothly.

7. Training manual:

Of all the franchise manuals, training manuals are vital for the functioning of the franchise. Each franchise business model needs strong fundamentals. This includes all departments of the business, i.e., sales, finance, operations, administration etc. Unless the franchisee is trained effectively, the standards drop to a large extend. Remember, the better the franchisee grows, the better the franchise succeeds. Keep training the top priority when committing towards the franchise model.

The true cost of franchising:

Before you begin to comprehend the expense, you should understand there is lots of cash in play. Organizations should give the right business examination to accumulate financial backers and put an individual monetary stake in the endeavour. To make an effective franchise, people must be visionaries who have faith in their product/service.

They should have the option to construct the right connection between the franchisor and franchisee for the development of the franchise. Franchising requires responsibilities and building a manageable business in the long-haul productivity. Assuming that you want your franchise business module to work you should prepare for quite a long time of arrangement, execution and late hours.

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A kitchen is the soul of any house. India’s spending power is expanding as is the interest in secluded kitchens. The Indian Modular Kitchen Market Stood at $206 Million in 2018 and is Projected to Grow at a CAGR of Over 27% During 2019-2024. Modular kitchens are gaining popularity as couples want more comfort and luxury. The modular kitchen industry in India is projected to develop at two folds at CAGR through FY2027. Hence, it is the right time to take your modular kitchen franchise in India to the next level.

Recent years show that the kitchen market in India has seen a rise towards various styles, designs & luxury. The kitchen is considered a special unit of the house for interacting among members of the family. A modular kitchen ensures that the space is utilized with complete efficiency and zero wastage. This is the key reason; many go in for modular kitchens.

Did you know that more the 90% of married couples chose new or modified modular kitchens amongst the age group of 25 – 44? The percentage drastically decreases in the category of 60+ age group. The amount spent on modular kitchens on average is above three lakhs. This is an indication of how huge this market is.

With buyers displaying a tendency to explore different avenues regarding plans, surfaces, and shades, makers bring in too many choices to the table for purchase. Hence, big brands are shaping the future by setting up their modular kitchen franchise in India. Shoppers are looking for premium products that are also technologically advanced with customization in terms of features, colours, and patterns. Renovating their old traditional to modern-day kitchens is on a rise.

There are several factors that have boosted the modular kitchen industry in India. The most significant causes are as follows:

• Nuclear middle-class families are growing rapidly in India. With rise in income, demand is higher for modular kitchen has increased because of less home space and premium quality of products in demand
• One of the benefits is that they are easy to transport and to repair. People choose it as the transition becomes easier for them at the time of moving out to other houses.
• Customers get defined prices and quick execution within a specified timeline
• for convenience, ergonomics, and easy access along with sensible space utilization. Common trends include incorporated lighting, clutter-free countertops, built-in appliances and organized cabinets.
• The upward trend of this sector can also be greatly attributed to the fact that there has been a rapid increase in the number of residential projects that in turn give rise to a demand for bespoke kitchen designs. Significant growth of residential construction industry is expected to be a key driver for the market.
• Internet has played an important role for these players. From blueprints, 3D designs, space mapping. All services can be availed at a click of a button as customers have more time.

The modular kitchen market is fragmented with many small and regional competitors present in the market. The market is majorly dominated by several small players, the market share of which is above 80%. The majority of the population in India lives in smaller cities and rural areas, where consumers are price-sensitive and look for value for money products.

The modular kitchen market in the country is no more limited to Tier I cities only, as leading organized players have covered major cities, they are now executing strategies to expand their business into Tier II and Tier III cities as well. Many organized players are moving into the franchise model to dominate markets to get the first-mover advantage in different markets. So don’t hesitate to expand your modular kitchen franchise in India.

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