How to Make Your Franchise Successful?

Written by Sparkleminds

How to build a Successful Franchise business?

Franchising as a successful form of expansion is not only popular in India but is also accepted worldwide. Franchising has created a lot of success stories, which in turn have inspired others to make the best use of these services.

A few of the factors that build successful franchising are:

  • Choosing the right business model
  • How scalable is your franchise model?
  • An opportunity of a franchise model for home-grown and global expansion
  • Careful location analysis either regional or global
  • Swift flexibility to the market changes
  • Review and make changes to the disclosure documents
  • Engaging the right franchise partner
  • Adaptable and Flexible Franchise Culture

There is a plethora of reason as to why franchise is one of the most suitable forms of expansion and how it can be successful for both the parties. Franchising comes with a benefit of cost friendly for the business owner. You can start multiple outlets of your business at once with minimal investment. Also, franchising is an effective method of expansion at all the stages of your business growth. Whether it’s a start-up or have built a huge empire, the moment you decide to franchise, that’s your best time to start. In case, you are not aware of all the documentation, legalities, and requirements other requirements for franchising; it’s always advisable to consult a franchise consultant.

Franchising Vital Success Factor

A lot of things play a vital role when it comes to understanding the potential of franchising their business. How to create a successful franchise? we could help them, tap the untapped markets. With our expertise we give them insights on which kind of expansion model would do good for the business. A few of them are mentioned below:

Retention of Customers: It is important to provide the best service to your customer when they visit you for the primary time. It is important that they are happy with your services. Hence, they will return back and also recommend your services to other, it is like a chain. Having a set customer base is really important for any business to function well and establish successfully.

Market Consolidation: The business has a lot more chances to succeed if the franchise model is built in lines of market growth and dynamics. The market has to be studied on a regular basis and change accordingly. The franchisee should work in the lines of the franchisor which will incline both of the parties according to the market acceptability.

Expertise in Handling Franchise System: The franchisor will be able to provide more and in-depth knowledge on the business, industry and franchise techniques as well. This will help both the parties i.e. franchisee and the franchised business at large.

Building a Strong Franchise Brand: Brand building is an important attribute for a business. Having a brand strategy provides control over the competitors. A few of the things that matter are a brand logo, website, packaging, and other material of promotion.

Control over your Inventory: Having control over your inventory plays a major role as having the right amount of inventory at the appropriate time will do good for the business in the eye of those who use your products or services.

Franchise Prototype Development

It is said that in every 15 minutes there is a new franchise business opened on every business day.

Every franchise business established on a daily basis are facing huge competition, so here’s a criterion to follow for developing a good franchise model:

  • The franchise fee and royalty percentage
  • Franchise Agreement Term
  • The extent of a territory you will award each franchisee
  • The training program solely defined in terms of type and duration
  • Buying equipment’s and products for the company should be done by the franchisee?
  • What are the required business experience and net worth of a franchisee?
  • Marketing strategies for the franchises.
  • Deciding whether the business needs an areas-based operator or a master-franchisees who in-turn will develop multiple units.

Therefore, developing a franchise business model has a lot of pros for the business seller as well as the buyer. With a franchise model, the franchisor is able to expand the business. This is implemented with the entrepreneur’s money, which would be tough to do when their own money is involved. Moreover, this will give the business a boost as you will be able to expand at a faster scale then pooling in your own resources. The franchisor, in turn, will collect franchise fee and royalty which will again go in helping the franchisee by providing the required training, machinery and more.

Franchisor-Franchisee Relationship

The relationship of a franchisor and a franchisee is like a parent and a child. Things to be kept in mind while building a franchise model for them are as follows:

  • There has to be a clear vision and objectives to be shared.
  • There has to be professionalism to be shared.
  • Focusing on support functionalities.
  • Clear communication between the parties
  • Advertising and Marketing System
  • Having a great training program
  • Having clear growth and development plan for franchises
  • Treating franchisees with due importance
  • Complete support to be provided to franchisees
  • Standardized policies, having no impartiality

The very next process is to understand, what are the facets which keep the relationship between the franchisor and the franchisee going strong for a longer time. A few of the pointers are:

Money: Is the most important factor keeping both the parties’ function on the same line. When profits and goals met, they seem to be in a happy place.

Control: Control over the business and personal lives is always a craving for a franchisor and a franchisee. Thus, when authority is given, contributing not only to the business but society is also given

Self-Respect: This plays a critical part in a franchise relation, one has to understand that both i.e. the franchisor and the franchisee have to respect each other while living and working with coexistence.

Enjoyment: Enjoying what you do is one of the best ways to work as well as progress with the work. Therefore, it is necessary for the franchisor to create a franchise model which a franchisee would enjoy to work with. It is also ouns on the franchisor to carefully sort out franchise applications and select only those who have a passion similar to you. Also, the ones who would love working with you and meeting the commons goals of the franchise business.

Recognition: Recognitions plays an important part when it comes to doing any business. Hence, taking up a known/popular franchise business. Have a recognition of what you do is something naturally craved. Therefore, having recognition policies will do great for the franchisee and the business on a whole.

Thus, we at Sparkleminds lay great emphasis on having a strong relationship between the franchisor and the franchisee and also ensure that both the parts are in-sink with the goals of the franchise business.

Franchise Success Stories in India

A franchisee will always do his/her initial research on companies that they want to take a franchise. The business seekers always search for the success stories, number of franchises, success rate, ROI and more. The other form of enlightening themselves is through visiting franchise expo’s, reading franchise-based materials i.e. magazines, brochure etc.

The Indian market has turned out to be very competitive for local brands, as there are a lot of international brands that are setting foot in India. Hence, this is giving a tough competition to local brands. The best way to understand the answer of, how successful a franchise business is? This start with visiting their website and understand the vision and mission statements and also review existing franchisees.

At Sparkleminds we have assisted more then 500+ companies establish their base via the franchise model in the country and built successfull franchise for them. Cherish Maternity, a maternity clothing brand which caters to its customer through online portals and offline stores, we have developed a franchise model for them from scratch. Which includes developed marketing and other promotional strategies for them. One of the other popular brands we have worked with is Shemford a big player in the playschool industry. Likewise, we have worked with a plethora of companies and established franchise models for them from the initial stage and also assisted with recruitment of Master Franchises.

Wondering how to make a franchise or what are the good characteristics of a good franchise? then we at Sparkleminds can help you! Understanding the nuances of how to build a successful franchise business, setting up franchise or franchise guidelines to follow. In order to setup a perfect franchise model for the franchisee to abide by.

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Why franchising is the ideal form of expansion – Know the expert’s opinion.

Written by Sparkleminds

Why Franchise your Business?

You might be aware of the term “Franchise” or “Franchising”. So ever wondered how to become a franchisor and expand your business across the world? Yes? then you would be glad to know, business owners tend to adopt a franchise model than starting company-owned outlets.

Hence, your business has to set a milestone and understand from where you could start expanding. Because when you decide to expand, it can cost you a lot and being a startup, it becomes hard. Thus, the franchising model comes into the picture. If you opt for franchising; your major part would be to design a franchising model for the business. Once the model is ready, you are good to start with the expansion of business in the desired demographics.

Sounds easy? But this takes a lot of research about the territory, market demands, cost calculations and more of brainstorming. Furthermore, the biggest task is to find the appropriate business seekers as a franchisee. Therefore, the team of Sparkleminds comes in picture. We not only help you in designing the franchise model but also help you choose the most suitable one.

Should I Franchise my Firm?

Pondering upon should I franchise my business is common among business owners, regardless of the age of the business. The best way to upgrade your knowledge on this is- reading on topics or a discussion with a professional in this field. Sparkleminds has over 2 decades of experience in this industry. We provide complete support to growing/established entrepreneurs to learn about how useful it is to expand via franchise.

Is it the Right Time to Franchise your Business?

An entrepreneur must understand the right time to franchise one’s business. It is always great to start looking at franchising your business. Start the process only when your products or services have been accepted by the public, the market.  Moreover, the target audience is well defined and generating revenue for at least a year. There are a few products and services which are hard to franchise, but with our expertise, they are also franchise-able.

Start Franchising

One of the biggest dreams of an entrepreneur is to establish his/her business in every city across the world. It takes time and effort to reach that stage, in the industry you serve. There are a few points that need to be kept in mind before you start franchising your business:

  • Do you have a Set Business Model?
  • Do you have you the investment and Documentation in place
  • Is your brand marketable and Ready to be Adopted?

Is Your Business Franchise Ready?

There are 10,000 + companies in India that have used a franchise model for them for expansion. There are also close to 5000+ companies which are going to join the bandwagon in the next 12-24 months with this, the market is at a pedestal to offer a variety of franchise opportunities to the entrepreneurs to start a business.

Franchising is the most preferred ways to expand business in their home country and countries across the globe. Business expansion via the franchise mode has proven to be successful and effective, for large companies as well. Big brands have believed franchising as a successful means to expand base be it a mid-size or a small company

So, now you know the potential of franchising and what it can do to help you expand your business. Let’s start with the evaluation check of your business. You could also take the franchise quiz at Sparkleminds to get a score of where your business stands currently and whether you are really ready to start franchising.

  • Requirements to start a franchise

There are a few criteria’s that need to be in place before one looks at franchising their business.

Model Development

  • The first part is to have demonstrable success in place. You will need to have a few outlets, at least a couple, that are already profitable and have been running successfully for at least 12 months. This creates the base for the franchisor to learn and adapt to the customer requirements. In case the franchisor wishes to have the first outlets through franchises, then they may need to invest additionally from their end in the first couple of franchises until they have cracked the success formula and have at least one year of profitability in place for every individual outlet that is operating.
  • Legal Identity – It means that if you are selling a product or a service it is required to have a trademark/ service mark for the same.
  • Business Prospective – The business venture should be set up on long term goals and should be in a position to sustain for the next decade or more. The more unique your business, the better it will be Franchisable.
  • Franchisee Guidance – The business model of the venture must be easily explainable or teachable to the franchisee. The franchisor should be well-versed with the intricacies of the business, and should be in a position to give all the required training to all its franchisee and educate them on running the business successfully. The, required skill-sets for the franchise to function effectively should be taught to every franchisee owner and the skills should not be limited to the original franchise owner.
  • Resource Provision – The Franchisor should be able to provide brief information about the business along with the costs that could be incurred while setting up the franchisee. It is a must for a franchisor to abide by the protocols of the franchise business. Once the business is performing good, the franchisor can collate the operations and prepare a manual for further use.
  • Team Managing – The franchisor should be able to hand costs of the new franchisee and also train & educate them on spending the right amount of money to pay salaries or recruitment of employees etc.

How to become a franchisor

The process of expanding business starts when you have successfully established your first outlet and have a huge database of happy and satisfied customers. This is when you should look for other locations, markets and (or) cities for expansion. While making the plan, conduct the research about your requirements and the optimum locations for reaching out to the right customers.

Since India is well-diversified there are high chances of the products or the service to be accepted in other cities and expanding the market base. There are a lot of ways to expand your business in India i.e. Joint Venture with existing businesses, own stores or franchising to interested franchisor.

The most preferred method of expansion is by reaching out to the franchise consultants. So, if you want to contact one of India’s most experienced consultants then Sparkleminds would be the ideal platform for you. The Franchise Consultants at Sparkleminds can help you understand the potential of your brand, and also provide valuable insights on how to franchise your business and make the franchising process easy for you. We have been in the industry for over 20+ years and have worked with a plethora of brands. At Sparkleminds we have understood that every brand is unique and need a customized franchise strategy, support for the same.

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Do you want to Franchise your Business? Let not success influence but guide you!!

Written by Sparkleminds

The successful growth of various start-ups and small businesses has inspired  business owners to take the franchise route. Year over year we have several businesses sprouting with franchise to grow domestically and globally.

Today, though franchising is considered a profitable approach to grow either a small or big business, entrepreneurs who are on the verge of taking this route should thoroughly understand the pros and cons and just not assume that franchise business model can drive complete success.

There are certain businesses which have taken up franchising and have failed to appoint any franchisee finally routed back to their earlier business operations. Growing your business needs lot of effort, a proper strategy, research and also need to consider various loopholes related to franchise your business.

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