Fitness Industry in India – Market Size, Latest Trends & Opportunities – Plan to grow your fitness business in India – Now’s the right moment!

Written by Sparkleminds

You are a business owner running a successful Fitness business in India, and now wondering if it is the right time to consider franchising it.  Yes, this is the perfect time to adopt the franchise business model to expand your fitness business in India. 

Read the article to know more about the fitness industry performance in India, what makes the Fitness Business a profitable opportunity to grow and trend drivers that are setting the market high for business expansion in India.

How Covid Changed the Fitness Business in India?

According to studies, there has been a shift in the way the Indian populace thinks, acts, and lives. There was an almost 60% rise across the board from the 2019 study to the 2020 survey, with 26% of Indians engaging in yoga, 11% in cardiovascular exercise, and 10% in body-weight exercises.

In addition to people’s rising interest in health improvement, the recent epidemic has spurred a rise in accessible, on-demand virtual services. Trained experts are needed to teach, instruct, coach, and consult regardless of how people are enjoying fitness.

Obesity, hypertension, diabetes, cardiovascular disease, and high cholesterol have all seen dramatic increases in recent decades, and this has prompted Indian citizens to pay more attention to their health.

Due to this rising demand, there are now more health clubs, gyms, and fitness centres than ever before, driving up the demand for fitness professionals and the sales of fitness equipment.

Demand for Gyms & Fitness Business in India 2023

Statista reports that only 33 per cent of urban Indians have easy access to a gym. Twenty-five per cent of persons who stated they had never joined a gym or taken a lesson from a fitness teacher began going to the gym for the first time in the first half of 2022.

Nevertheless, all of these numbers point to a growing trend towards health and fitness in India. This information suggests demand for both personal trainers and fitness centres.

These are some factors which will encourage all those fitness business owners out there to grow their fitness business in India right away.

Factors driving the rapid growth of the Fitness Business in India

Several factors point to double-digit growth for India’s wellness or fitness market in the coming years. Let’s see some of these factors.

  1. Use of Technology & other apps – The availability of a wide variety of ways to work out and prioritise health is one of these aspects. Given the industry’s high potential and fragmented market, several investors are stepping forward to make substantial investments. Young people have begun to take health and fitness seriously because of the percolation of information made possible by the proliferation of technology and the meteoric rise in internet usage.
  2. Growing demand for Gym and Fitness Accessories – Because of the worldwide epidemic, more people are inquiring about fitness-related services and goods than ever before. Naturally, in a developing market like India, where new products and services are constantly appearing, shoppers have a greater propensity to buy what they want.
  3. Rise in Disposable Income – Younger generations’ preference for gym memberships as a result of increased disposable income is another developing aspect that can be termed a dominant trend. Young professionals have plenty of discretionary resources to spend on frivolous activities like going to the gym.
  4. Government Push “Make in India Campaign” – The “Make in India” initiative has had a significant impact on the industry because of the Indian government’s emphasis on health and fitness. While Ayurveda, meditation, and yoga have all been part of Indian culture for thousands of years, the demands of a more active and mobile younger generation have led to the development of innovative fitness technologies.

Trends that have shaped the bright future of the Fitness Industry in India

Allied Market Research predicts that by 2027, the global online fitness market will be worth $59.231 million, having grown at a compound annual growth rate (CAGR) of 33.1% between 2017 and 2027. According to the study’s findings, the proliferation of augmented and virtual reality training is another major factor fueling the market’s growth.

As a result, the fitness industry in India is being revolutionized by cutting-edge technology like artificial intelligence (AI), machine learning (ML), and intelligent wearables.

Leading Fitness Industry Trends for 2022

1. The Rise of Digital Technology in the Fitness Sector

Lifestyle changes have ensued after the outbreak. The Indian people have accepted the barricades as the “new normal.” The wellness and fitness business is not immune to the global trend of rapid technological advancements changing industries.

Amazing ideas, insights, and opportunities are springing up in the industry to help it overcome the challenges that have been brought to light. Demand for both online fitness programmes and home gym equipment was driven by COVID-19.

This has led to the emergence of a new demographic of people who value health and wellness.

2. The industry is changing due to technological developments.

With the present level of digitalization, each device provides useful information about progress and helps users keep tabs on their fitness goals in its own unique way. Let’s look at the future of the fitness business and how it will be affected by the technological changes that are already here.

  • Machine Learning – Smart people today are making strides towards a healthier lifestyle by using fitness centres equipped with treadmills, bikes, and other technologically advanced equipment. People recognized a sizable need in the market and set out on a technical journey to enhance health in a way that matched their experiences of inelegance.
  • Wearable Gadgets – Now more than ever, wearable devices are a crucial commodity. People today, however, are keenly aware of their bodies and constantly striving to improve their fitness by monitoring their pulse, heart rate, and number of steps taken.  Wearable exercise gear helps automate chores like rep counting, progress monitoring, macro tracking, heart rate, blood pressure, and other variables affecting active energy, all while increasing user motivation and creating a more disciplined lifestyle.
  • Workouts using AI – Our current period is one of extraordinary innovation. Marketers can provide cutting-edge health and fitness products thanks to AI-powered deployable data. Several systems currently available provide real-time monitoring of exercise progress in conjunction with live trainer instructions and AI-enabled tracking.

Top Trends in India’s Fitness Industry to look out for in 2023.

  1. Biohacking’s Impact on the Health and Performance Industry
  2. Online Exercise Programmes and Hybrid Memberships
  3. Fitness Related Gadgets
  4. Workout with low impact
  5. Outdoor Exercise workouts
  6. Small workout sessions
  7. Mindfulness Training
  8. Group Personalized Training
  9. Hygiene Awareness
  10. Home-based gyms

Fitness Industry in India – FAQs

Q.1. What is the future of the fitness industry in India?

Between 2021 and 2026, IMARC Group predicts the market will expand at a CAGR of 8.6%. There are a lot of variables, such as advancements in technology and the availability of various workout and health-focused options, that point to double-digit growth for the health and fitness market in India soon.

Q.2. What is the scope of the fitness industry in India?

In recent years, India’s fitness business has expanded at an astounding rate. Twenty million people searched for “fitness near me” on Google each month in 2019. In 2020, the Fitness market is expected to generate $2,190 million in revenue from 167 million active consumers.

Q.3. Why is the fitness business growing in India?

While ancient Indian traditions like Ayurveda, meditation, and yoga have contributed to a modern emphasis on health and wellness, the demands of a more mobile and urbanised youth population have prompted the development of novel technological approaches to exercise and wellness.

To Conclude,

People are getting fit in a variety of ways, including working out at home and going to gyms. As customers become more health conscious, demand for fitness centres and related products has risen. There seems to be a fitness studio popping up every day.

The fitness industry is being consolidated by several large multinational corporations, established players, and innovative newcomers from all over the world. It has also spawned novel ways of doing business and generating income.

Indian consumers may now take advantage of a wide range of services and goods that are primarily technology-based thanks to the novel intersection of fitness and digitization.

In addition, individuals are starting to take exercise more seriously as they learn more about its benefits.

All the foregoing suggests that the fitness business in India has a promising future and that its clients will be able to improve their health.  For more details on how to franchise your fitness business in India, you can get in touch with us at Sparkleminds.  Our years of expertise have helped many businesses grow domestically and globally also.

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How do I protect my Brand’s quality in Franchise?

Written by Sparkleminds

Protecting the real essence of a brand is the key responsibility of a franchise and this can only be done once he designs the right business model as well as standardizes the franchise agreement.  Don’t worry we can tell you more about this.

how to protect brand quality in franchise model
how to protect brand quality in franchise model

Brand, a constructive structure of any business thought, is made up of various elements like logo, graphics, tagline, shapes, colors, etc.  Furthermore, this becomes a defined symbol that differentiates a company providing products and services from others.  Nevertheless, this plays a vital role in creating a quick and emotional impact on customers’ minds, attracting them to the brand.  In short, a franchisor puts in many years of hard work and efforts to make and successfully establish the brand, which can be easily acceptable by a wider consumer base. 

Selecting a franchise model for expanding the business, comes with an expectation to grow and strengthen the brand across new and untapped markets. Though local partnerships bring along with them immense benefits to a company’s growth, it also has a risk of brand dilution. Thus, it is the responsibility of every franchisor to guard his brand against the risk of dilution though he wants to leverage it to sell as much as possible.  But remember, the strategies used to pursue this end often bring the danger of tampering with the quality of the brand.

What is Brand Dilution?

No business model is perfect.  Though this is also known as the weakening of a brand, this can also happen by overuse or because of ill-judged brand expansion, resulting in undue competition or price cutting, in turn, hampering the brand image.  Thus, companies need to maintain uniformity throughout all their stores or network, be they company owned or franchised, to maintain the quality of the brand.   This can be done, by SOPs (standardizing operating processes), uniformly keeping the store interiors, uniformity in HR or other company policies or not to forget even the accounting and reporting systems.  This will thus protect the originality of the brand, which is the primary task of the franchisor.

How does a Franchisor protect his brand’s quality in Franchising?

Difficult to accept, but brand tarnishing is an unfortunate reality of franchised operations.  Franchising means where a company expands its network and grows.  This growth may sound good for the franchisor, but it also weakens its control over the systems which are in place.  There may be instances when you must compromise on the quality of the product or service.  This results in a loss of customers and gradual market share.  A franchisee owner usually thinks about what he is going to do best to grow his business and, in such times, he may fail to adhere to the systems set in by the franchisor, which will eventually lead to damaging the brand image locally.  To put a stop to this tarnishing, it is only the franchisor who can do as much as possible to save the reputation of his brand.  And the best solution against brand dilution is the franchise agreement.

A franchise agreement can help franchisors to get over the risk of brand tarnishing.  Before recruiting a franchisee, the franchisor must prepare a good quality legal agreement using the guidance of a knowledgeable person who knows both legal as well as commercial aspects of franchising.  Using this tool makes it mandatory for the franchisee to operate the franchise strictly under the adherence and system laid out by the franchisor.  However, as instructed by the franchisor, the franchisee should advertise and promote the brand.  Emphasis on the use of a common brand name, logo, identity, and quality with a regular inspection plan of tours to the franchisee can also be laid out in this agreement.

Uniformity across the Franchise System

By uniformity, we mean using a common name, logo, identity, and color theme.  But that’s not all that requires uniformity.  The franchisor needs to ensure that the pricing of the products should also remain the same as discussed by the franchisor which would be standard across all the franchisees.  When a customer comes to a particular brand franchisee, he expects to obtain the same look n feel, and comfort that he would have experienced at the original outlets.  Keeping these aspects in place, would make the customer experience far better and keep them coming back to give you more business. 

Key Takeaways

Protecting the brand quality is a step taken usually when you first develop your business.  But in the case of a franchise model, it is harder because it is in the hands of the franchisee to keep the integrity of the national brand image at the local level.  Thus, right from the time you have finalized your franchisee, it is imperative to reinforce the brand image continually before it becomes too difficult later.  Continuous efforts from the franchisor’s end are thus an important point to protect brand dilution.  Still confused?  Don’t worry, sparkle★minds will help you gain clarity!  Connect with us today.

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5 ways to keep learning as a Franchisor

Written by Sparkleminds

You may not place much emphasis on franchisor growth, yet one of the traits that make a strong franchisor is a passion for learning. Even if you’ve been able to invest time in franchise development and create a productive network of franchisees, it’s your duty as their franchisor to keep growing personally and learning all you can about your field and franchising. If you become complacent, you risk being surpassed by franchisors who are constantly looking for methods to educate their network. Uncertain about where to begin? Here are the 5 ways to keep learning about franchising for Franchisor development:

5 ways to keep learning as a Franchisor

Franchising Qualifications

Working towards being a Qualified Franchise Professional is an option if you’d like to add another certification to your profile (QFP). It will teach you how to become the best franchisor possible, so you can guide your franchisees to success. It is a widely recognized and respected title across the franchising sector.

Learning to be a better ‘boss’

Even though your franchisees are independent business owners, you’ll still have some managerial responsibilities, especially if your network is smaller. Most colleges offer “professional education” courses that are appropriate for both pre-and post-graduates if you’re serious about continuing your study. Many don’t require in-person attendance, allowing you to fit in some online study after a long day at the office. Pick a skill you’d like to work on and get started. You can choose to cover anything from marketing to leadership to entrepreneurship at a much lower cost than full degrees.

If you can’t commit to a formal course, you may acquire a lot of excellent leadership principles from books and blogs. Find out which books to read before night to improve your leadership skills by asking respected franchisees or the business community for advice.

Industry-specific education

Franchise knowledge is key, but becoming an expert in your industry is just as crucial. It’s crucial to stay current with the most recent trends, advancements, and regulations in your sector, whether you’ve been working in it for years or have opted to franchise in a region you’re less familiar with. A great way to start your study is with one of the many companies that provide reliable insights into anything from consumer sentiments to purchasing patterns to our responses to various types of advertising.

To stay informed, read magazines and publications devoted to your profession on a regular basis, or sign up for internet newsletters from reputable news sources. Whether you prefer to network online (via social networks like LinkedIn) or in person at events, make sure you are also developing a solid network of contacts in your industry. Speak with independent business owners and franchisors, and consult with franchisees both inside and outside your network on a regular basis. Regardless of whether they are involved in the franchising industry, getting advice from various people and companies will help you steer your business in the best direction and keep your mind open to possibilities.

Personal development

Genuinely great franchisors also make time for personal development. Motivating your franchisees is difficult. If you’re not willing to own your own, they can get over your shortcomings. After all, nobody is flawless. Do you find it difficult to be confident, or do you avoid having uncomfortable conversations? Or, at the cost of your relationships with your franchisees, is your problem overconfidence and difficulty accepting when you’re mistaken? Be sincere with yourself and do whatever it takes to improve yourself, whether it is taking conflict-resolution classes or confidence-boosting exercises.

Listen to those around you

No man is an island, to quote a well-known proverb. When you run a franchised firm, this is especially true. You belong to a much wider network of people as a franchisor. You may manage and control many areas of your franchise business, but you are never working alone. As a franchisor, you have access to ongoing communication with your workers, franchisees, and customers. Our recommendation is that you be open to hearing their opinions and learning how you might advance both your personal development and the efficiency of your company.

Learn to succeed

Hopefully, this offers you a place to start as you continue to grow as a franchisor. Although this is a comprehensive list, there are a tonne more ways to shape yourself into a fantastic franchisor, mentor, and friend to your franchisees. 

You should get in touch with sparkle★minds if you wish to franchise your business. It has more than 20 years of experience and has assisted hundreds of people in franchising their businesses. What do you think, then? Contact us right away. Request a today. Call us on +91-9844441300.

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How to Make Your Franchise Successful?

Written by Sparkleminds

How to build a Successful Franchise business?

Franchising as a successful form of expansion is not only popular in India but is also accepted worldwide. Franchising has created a lot of success stories, which in turn have inspired others to make the best use of these services.

A few of the factors that build successful franchising are:

  • Choosing the right business model
  • How scalable is your franchise model?
  • An opportunity of a franchise model for home-grown and global expansion
  • Careful location analysis either regional or global
  • Swift flexibility to the market changes
  • Review and make changes to the disclosure documents
  • Engaging the right franchise partner
  • Adaptable and Flexible Franchise Culture

There is a plethora of reason as to why franchise is one of the most suitable forms of expansion and how it can be successful for both the parties. Franchising comes with a benefit of cost friendly for the business owner. You can start multiple outlets of your business at once with minimal investment. Also, franchising is an effective method of expansion at all the stages of your business growth. Whether it’s a start-up or have built a huge empire, the moment you decide to franchise, that’s your best time to start. In case, you are not aware of all the documentation, legalities, and requirements other requirements for franchising; it’s always advisable to consult a franchise consultant.

Franchising Vital Success Factor

A lot of things play a vital role when it comes to understanding the potential of franchising their business. How to create a successful franchise? we could help them, tap the untapped markets. With our expertise we give them insights on which kind of expansion model would do good for the business. A few of them are mentioned below:

Retention of Customers: It is important to provide the best service to your customer when they visit you for the primary time. It is important that they are happy with your services. Hence, they will return back and also recommend your services to other, it is like a chain. Having a set customer base is really important for any business to function well and establish successfully.

Market Consolidation: The business has a lot more chances to succeed if the franchise model is built in lines of market growth and dynamics. The market has to be studied on a regular basis and change accordingly. The franchisee should work in the lines of the franchisor which will incline both of the parties according to the market acceptability.

Expertise in Handling Franchise System: The franchisor will be able to provide more and in-depth knowledge on the business, industry and franchise techniques as well. This will help both the parties i.e. franchisee and the franchised business at large.

Building a Strong Franchise Brand: Brand building is an important attribute for a business. Having a brand strategy provides control over the competitors. A few of the things that matter are a brand logo, website, packaging, and other material of promotion.

Control over your Inventory: Having control over your inventory plays a major role as having the right amount of inventory at the appropriate time will do good for the business in the eye of those who use your products or services.

Franchise Prototype Development

It is said that in every 15 minutes there is a new franchise business opened on every business day.

Every franchise business established on a daily basis are facing huge competition, so here’s a criterion to follow for developing a good franchise model:

  • The franchise fee and royalty percentage
  • Franchise Agreement Term
  • The extent of a territory you will award each franchisee
  • The training program solely defined in terms of type and duration
  • Buying equipment’s and products for the company should be done by the franchisee?
  • What are the required business experience and net worth of a franchisee?
  • Marketing strategies for the franchises.
  • Deciding whether the business needs an areas-based operator or a master-franchisees who in-turn will develop multiple units.

Therefore, developing a franchise business model has a lot of pros for the business seller as well as the buyer. With a franchise model, the franchisor is able to expand the business. This is implemented with the entrepreneur’s money, which would be tough to do when their own money is involved. Moreover, this will give the business a boost as you will be able to expand at a faster scale then pooling in your own resources. The franchisor, in turn, will collect franchise fee and royalty which will again go in helping the franchisee by providing the required training, machinery and more.

Franchisor-Franchisee Relationship

The relationship of a franchisor and a franchisee is like a parent and a child. Things to be kept in mind while building a franchise model for them are as follows:

  • There has to be a clear vision and objectives to be shared.
  • There has to be professionalism to be shared.
  • Focusing on support functionalities.
  • Clear communication between the parties
  • Advertising and Marketing System
  • Having a great training program
  • Having clear growth and development plan for franchises
  • Treating franchisees with due importance
  • Complete support to be provided to franchisees
  • Standardized policies, having no impartiality

The very next process is to understand, what are the facets which keep the relationship between the franchisor and the franchisee going strong for a longer time. A few of the pointers are:

Money: Is the most important factor keeping both the parties’ function on the same line. When profits and goals met, they seem to be in a happy place.

Control: Control over the business and personal lives is always a craving for a franchisor and a franchisee. Thus, when authority is given, contributing not only to the business but society is also given

Self-Respect: This plays a critical part in a franchise relation, one has to understand that both i.e. the franchisor and the franchisee have to respect each other while living and working with coexistence.

Enjoyment: Enjoying what you do is one of the best ways to work as well as progress with the work. Therefore, it is necessary for the franchisor to create a franchise model which a franchisee would enjoy to work with. It is also ouns on the franchisor to carefully sort out franchise applications and select only those who have a passion similar to you. Also, the ones who would love working with you and meeting the commons goals of the franchise business.

Recognition: Recognitions plays an important part when it comes to doing any business. Hence, taking up a known/popular franchise business. Have a recognition of what you do is something naturally craved. Therefore, having recognition policies will do great for the franchisee and the business on a whole.

Thus, we at Sparkleminds lay great emphasis on having a strong relationship between the franchisor and the franchisee and also ensure that both the parts are in-sink with the goals of the franchise business.

Franchise Success Stories in India

A franchisee will always do his/her initial research on companies that they want to take a franchise. The business seekers always search for the success stories, number of franchises, success rate, ROI and more. The other form of enlightening themselves is through visiting franchise expo’s, reading franchise-based materials i.e. magazines, brochure etc.

The Indian market has turned out to be very competitive for local brands, as there are a lot of international brands that are setting foot in India. Hence, this is giving a tough competition to local brands. The best way to understand the answer of, how successful a franchise business is? This start with visiting their website and understand the vision and mission statements and also review existing franchisees.

At Sparkleminds we have assisted more then 500+ companies establish their base via the franchise model in the country and built successfull franchise for them. Cherish Maternity, a maternity clothing brand which caters to its customer through online portals and offline stores, we have developed a franchise model for them from scratch. Which includes developed marketing and other promotional strategies for them. One of the other popular brands we have worked with is Shemford a big player in the playschool industry. Likewise, we have worked with a plethora of companies and established franchise models for them from the initial stage and also assisted with recruitment of Master Franchises.

Wondering how to make a franchise or what are the good characteristics of a good franchise? then we at Sparkleminds can help you! Understanding the nuances of how to build a successful franchise business, setting up franchise or franchise guidelines to follow. In order to setup a perfect franchise model for the franchisee to abide by.

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The franchise strategy of OYO rooms has proved to be successful

Written by Sparkleminds

The franchise strategy of OYO rooms has proved to be successful

OYO (Oravel Stays Pvt Ltd) has been adopting various strategies for expansion. But the franchise strategy has found success.

Ritesh Agarwal, CEO of Oravel Stays Pvt ltd launched a website for hotel bookings in 2012. After staying in over 100 Hotels to research the industry, he pivoted his startup to OYO rooms. OYO rooms started with one hotel in Gurgaon in January 2013 and by September 2017 it had around 70000 rooms in 8500 hotels.  In 2015, at the age of 21, Ritesh raised $25 million from investors like, sequoia, DSG Consumer Partners, Light speed ventures and San Francisco based Greenoaks Capital.

In December 2017 OYO announced that it will be changing its expansion strategy from hotel aggregator model to the franchising model and all hotels will be shifted to the franchising model. Mr Agarwar said that moving to the franchising model had very less impact on the pricing of the rooms. Due to the shift the company is able to manage, agreements, franchise partners, and hotel inventory more efficiently with fewer hotel staff.  OYO has new procedures in place for all franchises, for example, one floor manager assigned for every 100 rooms, simplifying the managers work by data analytics and computers, auditors for checking 30% of hotels every day, etc.

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Franchise Model could have saved Samsung’s top-notch position in the market

Written by Sparkleminds

franchise, xiaomi,samsung

MI Homes is set up in the Franchise Model

Hoskote is a rural town in Karnataka with less than 60000 inhabitants who mostly depend on agriculture for livelihood. It was low on priority for phone makers, but now it is not so for Xiaomi. Xiaomi’s market share in India has exceeded that of Samsung by 2.4 percentage points within just 3 years of entering the market and it seeks to increase its sales by reaching out to remote areas in India. For growth in India, Xiaomi has taken 3 approaches to supply their products: MI homes, electronic retail chains, and MI preferred partners. Of these three approaches, MI homes are proven to be the best because it has adopted the franchise model for growth and expansion. It is similar to the Apple store franchise where the store is owned by the franchise partner but is operated by the company.

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