Let’s just say your business has been well structured and all the systems are in place. On top of that, the business proposition has huge potential. Many entrepreneurs are eager to take up your franchise. Do you think it will be a sure shot success?? The answer is a simple “No”. Post appointing, franchise training and support has to be given by the franchisor. This is the only way a brand can achieve consistency and deliver to its customers time and again.
No matter how good business plans sound, it is the execution that does the magic. Needless to say, how training directly correlates to getting better performance and results. With the help of franchise training manuals, it enables reinforcing and bringing consistency to the table.
Look at the brands that have franchised at a large scale. There are set parameters that guide each and every employee to stick to the standards. Great franchisors have elaborate training programs, new franchisors are creating their foundation, laying one brick at a time to build their training structure.
So, how can you improve your Franchise Training And Support?
Get Franchise Manuals in place
A good education is a foundation for a better future. Designing the manuals must be done with a very broad understanding. Communication plays a key role. The end-user should be always kept in mind when the manuals are being developed.
Franchise training manuals for operations, sales etc. needs to be structured scientifically. There must be reminders for the reader for the purpose of reiteration. The pre and post-launch manuals also are designed to give adequate training to the franchises at a broad level. Most of the hindrances are removed if training is provided before the franchise starts operating.
Franchise Manuals cover topics such as operations, financial management, marketing, and advertising. Related to the idea of the business/brand, customized manuals are to be prepared to address that particular industry/sector.
Professional Training
Everyone in your HQ needs basic education to understand the differences between working with employees and working with franchisees. The main aspect is to be safe on a legal level for the franchisor. The franchise manager has to pick from the best of the prospects for recruiting franchisees. Misrepresentations, intentional or otherwise, lay a path for future lawsuits that can be easily avoided with proper training. Franchise Manager should know the fundamentals of how the business functions to clarify to franchisees questions on operations they may have.
Franchisee Training
Interest in building franchise manuals will be anchored even further when you use them as reference materials for new franchisee training. Section-wise assimilation of the manuals gets franchisees in the habit of learning the critical information when in doubt. Clear guidelines will lead the franchisees to act ask the company policies and ethics.
The mission and vision of the brand must be clear from day one. The pre-training consists majority of the training. It helps in creating a live scenario of daily exercises, preparedness of problems that may occur and overall, on how to tackle the problem informal manner without any escalation.
The training can be given out in many ways:
- Manuals
- Webinars
- Classroom training
- On-site training
Management Training
Franchisee and franchise manager training is the most crucial part of the exercise. Once the agreement process is completed, the training has to happen with immediate effect. The franchisee needs to make certain the protocols are being followed with complete focus and accuracy.
The management will be relied on training the employees of the organization. With this kept in mind, roles and responsibilities must be set aside with distinct instruction. These play a vital role in the success of the franchise. In case the skills and managing capability does not take place, the cost of the overall franchise shoots to high volumes.
Develop recorded training modules that can be accessed by managers, this further reduces their time and efforts. In addition, they can view it anytime to get clarity on the subject matter.
Employees Training
Franchise models vary for different types of businesses, models, industry etc. depending on the category. The training has to be moulded in such a manner. Whether there are technical, delivering, product servicing, franchisees can’t rely on them until they have been trained.
When it comes to blue-collar workers, the attrition rate is a concern as many leave the organization within a short span of time. On the other hand, skilled professionals need to be trained with higher costs to adhere to the standards of the franchise. Deciding the price and time for the individual employee must be judged well in advance by the franchisee. Manuals provided by the franchisor can also be used. simple training manuals, training aids, or videos provided by the franchisor that forms the foundation of the franchisee’s staff training programs.
Have a Checklist of Franchise Training And Support
The franchise system expands at an exponential rate. The initial phase of franchising sees slow growth. With time, the growth seems tremendous at a rapid pace and controlling all franchisees seems to get impossible. Therefore, innovative steps should be taken to always keep the information flowing. Conferences provide the franchisor with a vehicle for communicating new programs and products, conducting advanced and refresher training.
With this, the franchise and the manager are upgraded at a frequent level. The bond increases and further strengthens the relationship between the franchisor and the franchisee. When it is reminded that they’re part of a bigger and caring organization, success usually follows.
Review, Revise & Recreate Franchise Training And Support
Training the franchise is an endless process. With changing market, the needs of the franchise also change. The systems, services and products and policies will have to adhere to from time to time. The manuals also through changes. Revision of manuals is critical for franchisee training and support. These manuals should be revised once annually to always be up to date. Continuous update your business, the more you’ll need to update your manuals and training.
With the right franchise training and support systems, you can be assured of getting the business functioning optimized and keep everyone in the franchise system happy.
