Are you an entrepreneur or a business owner looking to expand your business into a franchise, and looking to attract new franchisees? Well, now is the right time. 2023 is a potential year for investors and entrepreneurs looking to start a new franchise business in India. A recent survey shows that more than 67.9% of entrepreneurs believe that now is the opportune time to start a business in India. But, the question arises in the mind of every business owner, how do you market your franchise to attract potential franchisees in India? Don’t worry. sparkle★minds is going to guide you through this article, giving you 5 proven franchise development marketing strategies in India, which you can implement today to start attracting your ideal franchisees.
What is Franchise Development Marketing in India?
FDM or franchise development marketing is a marketing activity that a franchisor, uses to sell more business locations to potential franchisees. In addition, franchise development aims to expand the franchise into new territories or untapped markets. Using the help of the inbound marketing team, or a franchise marketing agency, it is possible to incorporate several different traditional and digital marketing strategies to attract prospects.
Investing in the development process will give you the experience to maximize franchise growth, which in turn will lead to authority, more franchise sales, and as a result, give more profits than ever before.
How to attract potential franchisees in India?
Here are the 5 top marketing methods in India which will help you attract potential franchisees from across the country.
Establish Your Brand as an Authority
Making your brand the best in its industry will help you build a strong reputation with potential consumers and franchisees for your business. Furthermore, because every franchise investor wants to buy a well-known brand, they will be far more likely to choose your brand over those of your competitors.
Hosting and participating in events and webinars where you deliver speeches to share your professional knowledge will help you build your brand as an authority. Potential customers will develop a positive perception of your brand because of this.
Community Marketing
Community marketing, also known as local marketing, helps target prospective franchisees located in a specific geographical location. There are several different platforms or methods, like social media marketing, community events, sponsorships, and print advertising, which can attract people living in those communities.
The best part about community marketing is that you can get to choose locations where you want to focus. This means, if there is a particular area where you want to move into, all you need to do is target that area with campaigns and these proven methods specifically suited to that set of people.
Be sure to mention the benefits of becoming a franchisee owner, while doing this kind of marketing, so it grabs the attention of potential investors. You can use an example of stating the income potential of your brand, which will motivate most entrepreneurs as that is what entrepreneurs expect usually when buying a business in India.
Other motivators could include.
- Being your boss
- Income potential – returns on investment
- Lifestyle rewards
- Side business to supplement income
- Get rid of a monotonous corporate job
Optimize Your Web Presence / Website
The use of SEO (search engine optimization) is a process for optimizing your website’s content, technical configuration, as well as link popularity so that you can rank higher on search engines like Google. It becomes easier for ideal customers to find your products or services related to your business once you optimize your presence on the website.
Furthermore, by using the appropriate keywords to optimize your web pages, you might draw customers looking to open franchise businesses in your sector. You can achieve this through link building on and off your site, as well as content marketing initiatives (like blogging).
You may optimize your website for lead generation in addition to SEO so that it is prepared to turn potential franchisees into prospects as soon as they land on your site. You may accomplish this by including compelling writing, gorgeous design, and powerful calls to action on your website.
Once you have these prospects’ contact information, you may use a variety of digital marketing strategies to directly sell to them, including direct mail, retargeting campaigns, and more.
Use Current Franchisees as advocates
Another extremely powerful and effective tool for obtaining new franchisees is advocate marketing. This is a process that refers to turning your most enthusiastic clients or franchisees, into your brand advocates. This can be achieved by building a strong relationship with your franchisees, making them feel that they are most invaluable to your business.
At the end of the day, word of mouth will work well, if your current franchisees are happy to be a part of your brand and will be inclined to tell others about it. Along with brand awareness in the business community, this will help you obtain new franchise owners and make them see your brand as a great investment opportunity.
Use Websites that offer Franchise Opportunities
The use of unbiased websites like franchise directory websites provides aspiring franchisees with all the information they need regarding different franchise brands, opportunities, and industry analysis. Furthermore, franchisees can compare different franchise brands and apply to opportunities using these websites.
The use of these directories can be more effective since they target people who already want to become franchise owners. Another benefit of these sites is that they are already conducting their marketing campaigns to attract potential investors. It may be a little difficult to make your presence reach the right audience without the use of such sites because most people rely on these sites when looking to buy a business.
So, are you ready to attract potential franchisees?
Now that you have understood the ins and outs of franchise development marketing, you can go ahead and implement these methods. If you are looking for any business-related opportunities to franchise your business in India, sparkle★minds consultants are trained to take your search in the right direction.
