With the growing demand and the rise in the franchising industry in India, online marketing resources abound, numbering in the thousands. Although these guides are undoubtedly helpful, franchises frequently find them difficult to utilise. Our article will guide you on how to do franchise marketing in the simplest yet best possible ways.
When marketing a franchise, there is no “entire customer journey” from beginning to end. Franchisers and franchisees work together to establish a brand, but no one individual has complete authority, so it’s more like a relay race than a marathon.
To simplify things for you, our article will assist you in getting started with marketing for franchise owners and franchisees.
How to do Franchise Marketing – Using a Successful Strategy
Understanding what franchise marketing all is about and identifying the correct audience is the key to attracting new clients for your business. All you need for this is to create a proper Franchise Marketing Strategy or a Franchise Marketing plan as it is called.
4 key elements that should be part of your Strategy to help you be successful.
Step-1: Understand and Identify the right Investor
Before becoming too involved in a franchise marketing strategy, you must ascertain who your target market is. Even if you own the best franchise in the world, if you don’t know who your ideal customer is, your business will fail.
Being able to recognise and target your customers is essential for successful franchise marketing. After all, by doing this, you may increase the return on your marketing investment.
If you’re new to the game, you can gain some insights by figuring out who the target market for franchises that are comparable to yours is.
Step-2: Benefits of using Social Media Platforms
It is essential that you become familiar with the many digital marketing platforms available to you, whether you are a franchisor or franchisee.
Everything is offered, including search engine marketing and social media. Which channels work best for your specific brand must be determined. Simply signing up for every platform is a waste of time because not all of them will be useful to you.
Step-3: Create a firm budget
If you don’t establish a budget, you can end up spending more on marketing than you can afford. Ideally, your goal will be greatly influenced by the resources you have at your disposal and your final objectives.
Unfortunately, your budget probably won’t allow you to handle everything at once. Consequently, you need to plan.
One thing you should avoid doing is limiting your expenditures to only advertising and promotional materials. Remember to consider product development, market research, and public relations.
Step-4: Maintain Consistency
In franchise marketing, consistency is crucial.
Although you might adopt various strategies depending on the platform you’re using, such as utilizing solely text on Twitter and more videos on Facebook, you must maintain consistency throughout all branding.
Both franchisees and franchisors can attest to this. Keep your tone, typefaces, colours, and logos all consistent. To make sure that everyone is on the same page, it could be necessary to create a brand manual that can be sent to all franchise participants.
You may boost brand and customer awareness and general credibility by being consistent and developing a strong brand identity.
6 Key Marketing Strategies to expand your franchise business in India
The establishment of a franchise business is difficult enough. However, moving it forward is also difficult. To do that, you must develop excellent plans to aid in the growth of your company.
The company’s marketing strategy is, specifically, its overall plan to raise brand recognition, engage with as many potential customers as feasible, and persuade them to become dedicated customers.
Here, we present 6 crucial tactics that will enable you to achieve better outcomes and soar higher.
#1. Keep your client always engaged.
Getting involved with your consumers has several advantages. It strengthens your relationship with them and increases the recognition of your brand. You can also obtain a significant client database.
As a result, you will gain insight into your client’s behaviour, expectations, and preferences. You can utilise this information to enhance your products and services to better meet the demands of your clients.
#2. Using social media appropriately
As part of your franchise marketing strategy, you may utilise social media to engage with your audience by, for example, creating polls to get feedback. The wide audience that social media has helps to raise brand awareness and visibility.
It is a very effective marketing tactic that is free and can immediately reach a large audience.
If you want to take this to the next level, using influencers is an expansion of it. And by influencers, we don’t always mean those with a sizable fan base or subscriber base.
Always go with the influencer who best represents your sector so you can be sure your marketing is reaching the right customers.
#3. Keep your integrated marketing messaging constant.
This franchise marketing strategy entails creating a consistent brand image and messages over a range of marketing platforms to reach customers and prospects. Integrated marketing encompasses a variety of strategies, including copy ads, social media, sales promotion, and promotional sales.
#4. Always promote through a variety of media
An important part of a franchise marketing plan is advertising. This includes commercials that appear in publications, billboards, social media, and the internet.
You must identify your target market before carrying out and choosing the right marketing dependent on your franchise business to avoid wasting money on unnecessary advertising.
#5. Establish Public Relations
An effective franchise marketing plan includes cost-efficient tactics. In this case, integrating public relations is advantageous. A profitable franchise should encourage creativity in its marketing.
More people are exposed to the brand, the franchise pitch is improved, the company’s legitimacy is built, and communication with present and potential customers is maintained.
Additionally, a strong brand personality and brand ambassadors are created.
#6. Engage in content marketing
Your target audience’s questions are addressed in the content. You may acquire their trust and more effectively connect with their wants and desires for your brand by doing this.
Content marketing is a crucial franchise marketing strategy, and it is even more crucial for franchising.
You can engage with both your current and potential target audience (or personas) by employing blog posts, one-sheets, or video testimonials.
They may track client activity through content, learn more about your business, and determine your customers’ growing loyalty.
Designing and Implementing a Successful Franchise Marketing Campaign
The six steps to design and implement an ideal campaign are:
- Establish precise brand guidelines.
- Know Who Your Market Is.
- Utilize local SEO.
- Direct mail is still in use.
- Automate and personalise your marketing campaigns.
- Get the word out about your story.
10 Ways to Market your Franchise Business in India
Here are 10 successful tips to start with.
- Create an online presence for yourself
- Activate social media
- Revise your marketing collateral
- Be a savvy consumer of content.
- Recognize the Conversion
- Change the franchise logo
- Recognize the importance of a franchisee.
- Make Use of Your Network
- Check out Franchise Events
- Employ Franchise Brokers
Types of Franchise Marketing
The two types include:
- Operational Franchise Marketing – In the operating territories of the parent firm and all its franchises, an operational marketing strategy focuses on attracting new clients, maintaining old clients, and enhancing brand recognition and reputation. Key areas to focus on in this marketing are:
- Clientele Acquisition
- Clientele Retention
- Maintaining brand awareness and online presence
- Franchise Development Marketing – The franchisor’s posture to potential franchisees is the main emphasis of the franchise development strategy, which aims to sell more franchises in new markets and boost overall revenue for the parent firm. Key areas to focus on in this marketing are:
- Consistency in the brand
- Establishing trust and credibility in the franchise world
- Show in-depth knowledge about the industry and use your experience
FAQs
Q.1. Why is Franchise Marketing important?
Franchise marketing is crucial since it helps franchisors establish and protect the brand’s reputation while also assisting franchisees in generating leads and expanding their operations. As a result, these marketing initiatives are profitable for everyone involved.
Q.2. Which are some great Franchise Marketing Examples?
Any activity that a franchise undertakes to grow is referred to as franchise marketing; examples include pay-per-click marketing, email marketing, SEO, trade shows, content marketing, commercials, and more.
Conclusion,
Franchise Marketing Kits are used in India to present the franchisor’s franchise proposal and to make sure that the franchisee completely comprehends the offering before making the decision to buy the franchise.
In other words, it performs a similar function to a company prospectus by offering comprehensive information on the franchise offer, the ROI, the financials, the history and background of the company, the promoters or founders, the roles and responsibilities of the franchisee, and all other factors required to sell the franchise.
Call us at Sparkleminds to know more about Franchise Marketing kits and how it will be useful if you plan to franchise your business in India.
