Did you know how big the organic food market in India has grown? In 2022, the Indian market for organic foods was estimated to be worth USD 1,278 million. With a compound annual growth rate (CAGR) of 23.8% from 2023 to 2028, the International Market Analysis Research and Consulting (IMARC Group) projects that the market will be worth $4,602 million by 2028. This itself is a promising reason for business owners to grow their organic food business in 2024, so as to take advantage of this profitable growth.
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About India’s Organic Food Business – Market Drivers, Market Size and Growth Possibility 2023
In 2023, the organic food market in India was valued at $1,582.2 million. Moving forward, IMARC Group projects that the market will attain a value of $8,918.5 million by 2032, expanding at a compound annual growth rate (CAGR) of 21.19% from 2024 to 2032.
Increasing corporate investments in agritech, agribusinesses, and organic farming, as well as heightened awareness of the health risks associated with chemical pesticides and fertilizers and the health benefits of organic food products, are among the primary factors propelling the market.
Market Drivers Of The Organic Food Business include:
- Health Awareness – People choose to adopt a healthier lifestyle after the major outburst of the pandemic. Therefore, the increase in the purchase of chemical-free food items has gained popularity.
- Negative environmental concerns – The environmental implications of conventional farming, such as pesticide use, soil degradation, and water pollution, have raised awareness of more sustainable and eco-friendly food production methods. Eco-friendly organic farming is preferred.
- Increased awareness via education – Social media, health periodicals, and community campaigns have raised knowledge of organic food’s benefits, driving demand.
- Food Safety Concerns – Consumers are becoming increasingly concerned as a result of reports of adulteration and other problems with the safety of conventional food products. Organic food is commonly regarded as the choice that is safer and more dependable.
- Easily available With E-Commerce and retail Expansion – Consumers now have easier access to a greater choice of organic food items as a result of the convenience of shopping online and the availability of organic products in modern retail locations. This has further contributed to the growth in demand for organic food items.
These are a few market drivers leading to the upward demand for the organic food business in India.
5 Key Players in the Organic Food Business in India include:
- Nature Bio Foods – Nature Bio Foods is a major player in India’s organic food industry. They make all kinds of organic foodstuffs, from grains and beans to spices and more. Products are sent to many different countries throughout the world.
- Organic India – This is well-known for selling a variety of herbal teas, vitamins, and Ayurvedic remedies, all of which are 100% natural and organic. They are well-known for their dedication to organic and eco-friendly methods.
- Sresta Natural Bioproducts Pvt Ltd – Also known as Organic Tattva, this key player is a household name in India, where it sells a variety of organic food items. They stress pure, organic, and unprocessed food.
- Phalada Agro Research Foundations – This exports a variety of organic food items under the “Pure & Sure” brand and is active in organic farming. They are committed to using only humane and environmentally friendly methods of farming.
- Down to Earth – provides a selection of organic food goods, such as grains, pulses, spices, and snacks, among other things. They operate retail locations in a number of cities throughout India in addition to online sales methods.
Organic Food Business Market Share in India includes
- Organic Beverages – Expected to grow at 18% CAGR by 2026.
- Organic Cereals and Food Grains – Expected to grow at 3.47% CAGR by 2028.
- Organic Poultry, Meat and Dairy – Poultry and meat is expected to grow at 7.94% CAGR by 2028 and dairy by 4.5% CAGR by 2032.
- Organic Spices and Pulses – Expected to grow at 4.5% CAGR by 2033.
- Organic Vegetables and Fruits – Expected to grow at 22% CAGR by 2024.
- Organic Processed Food – Not specified.
Why Grow Your Organic Food Business in 2024?
It won’t be wrong to say that the Organic food market is a niche segment today, which is expected to grow in the years to come. Moreover, the market is fast expanding as a result of rising customer demand for organic foods that are both healthful and devoid of chemicals, as well as the growing penetration of organic food items.
Steps to grow your organic food business in India
As people are willing to spend more money on organic foods, this is a great opportunity for business owners to expand across the country. Here are some simple yet effective steps to expand your business in India.
- Conduction proper market research and analysis
- Carry out in-depth research into the industry to gain an understanding of the existing demand for organic products in India, paying particular attention to regional differences.
- Determine the possible growth areas, the demographics of your target customers, and the level of market rivalry.
- Prepare a strategic franchise business plan
- Create a business strategy that is both crystal clear and extremely detailed, describing your expansion goals, methods, and financial projections.
- Include a marketing plan that describes the positioning of your brand as well as the promotional actions you want to undertake.
- Be sure your business is legally and regulatory compliant
- Make sure that the organic products you sell comply with the certification standards outlined by the National Programme for Organic Production (NPOP) or any other organic certifying agencies that are recognised.
- Get yourself acquainted with the regulatory and compliance criteria that need to be met for the manufacturing and distribution of food in India.
- Ensure stringent production and quality control:
- In order to guarantee the genuineness and unadulterated nature of your organic products, you must uphold rigorous quality control standards.
- Investing in new technologies and improved infrastructure can allow you to increase production while adhering to organic principles.
- Create a Brand Awareness Marketing Strategy:
- Create a captivating story about your business that will resonate with customers who are looking for organic and nutritious products.
- Put into action various marketing tactics, such as social media marketing, content marketing, and relationships with influential people.
- Distribution and Logistics:
- Conduct an analysis of your distribution network and give thought to ways in which it could be expanded to reach new markets.
- You can increase the effectiveness of your supply chain and cut down on the costs of transportation by optimising your logistics.
These are some of the common strategies that can be followed. Also, ensure that you have a strong online presence, through e-commerce platforms. Innovation is the key to successfully expanding a business in India.
Consider diversifying your product portfolio to accommodate the preferences of a wider range of consumers. Introduce specialised or seasonal products in order to appeal to a more extensive range of customers.
FAQs
Q.1. What is the future of the organic food business in India in 2024?
Between the years 2024 and 2032, it is anticipated that the market for organic food in India will expand at a compound annual growth rate (CAGR) of approximately 22%. By 2032, it is anticipated that the market will have reached a value of around 9,043 million USD.
Q.2. Why expanding an organic food business is important in India?
Producing food organically means avoiding the use of synthetic fertilisers and other potentially hazardous chemicals. This reduces the amount of pollutants in the air, water, and soil, which in turn decreases the likelihood of long-term health problems. The increasing prevalence of health awareness throughout India is one of the primary drivers propelling consumer demand in the organic food industry there. As a result of Indian consumers paying more attention to the nutrient content and quality of the food they eat, there has been an increase in the demand for organic food.
Q.3. How profitable is the organic food business in India?
There is no doubt that the organic food company is one of the most lucrative businesses to start up in India. In comparison to other types of companies, this one offers a high-scale opportunity bracket and a high profit margin.
Q.4. How to choose the right investors to grow your business in India?
Seeking the help of franchising consultants can help you in selecting potential investors, by understanding what criteria need to be met, as they are hired to ensure your business goals are met.
To Conclude,
It is critical that all stakeholders, from retailers to manufacturers, embrace this expanding market and collaborate to meet the rising demand for organic products as the green wave sweeps across the nation. India can establish an exemplary organic food ecosystem that is advantageous to consumers and the environment by endorsing sustainable agricultural methods, promoting innovation, and guaranteeing accessibility.
So for all business owners, why not join the green wave and be a part of the growing organic food industry in India? Now it is time to give a franchise of your organic food business in 2024! Click here to know more.
