Franchise License Agreement India – Key Elements, Benefits & Differences Every Franchisor Should Know

Written by Sparkleminds

Franchise License Agreement or Franchise Agreement – though they may sound the same and are a crucial part for you as a business owner when considering franchising your business in India, they have some key elements that differentiate them from one another.

This blog will give you a clear understanding of what this document contains, how it is different from the standard franchise agreement in India, key elements to consider while drafting a franchise license agreement etc.

Key Elements of Franchise License Agreement in India

About Franchise License Agreement in India 2024 – A Comprehensive Guide for all business owners

A franchise license agreement in India is a legally binding contract that specifies how a franchisor grants a potential investor the right to use the franchisor’s name, logo, and business model to run a business in a certain area inside India.

In short, Franchisees (individuals or entities wishing to run a business under the existing brand) and franchisors (owners of the business concept) are governed by this agreement.

Despite their frequent interchangeability, “franchise agreement” and “franchise license agreement” may have slightly different meanings in different places or while referring to the same thing.

Both agreements often address important details such as intellectual property usage, party responsibilities, fees and royalties, support and training, territory rights, agreement length, and termination provisions.

3 Distinction points to observe in a Franchise License Agreement are:

  1. Legal Aspects: There is a possibility that legal considerations or particular legislation in a particular jurisdiction could have an impact on the terminology that is selected. Local laws may, in certain circumstances, define and control the usage of the terms “franchise” or “license.”
  2. Terminology: The word “license” in the phrase “franchise license agreement” draws attention to the authorization that is granted to the franchisee to make use of the intellectual property owned by the franchisor. Conventional franchise agreements, on the other hand, might make use of terminology that is more generic.
  3. Scope Of Rights: There is a possibility that a franchise license agreement will place a greater emphasis on the licensing of intellectual property rights, which may include trademarks and proprietary corporate business processes. There is a possibility that a typical franchise agreement will cover a wider variety of operational specifics, such as continuous assistance, training programmes, and unique company requirements.

Nevertheless, it is essential to keep in mind that these distinctions might not always be rigorously adhered to in practice, and the terms that are used might differ depending on the standards of the business, the requirements of the law, and the preferences of the persons concerned.

While it is essential for both parties to get legal counsel before to entering into any franchise-related agreement in India or anywhere else, it is also essential for them to ensure that they follow the local laws and that they have a complete understanding of the rights and obligations that are described in the agreement.

Benefits For The Business Owner While Choosing Between a Franchise License Agreement Over Standard Franchise Agreement

In many cases, the decision between a franchise license agreement and a normal franchise agreement is determined by the individual company demands, legal concerns, and the desired level of control that the franchisor desires to keep.

In comparison to a standard franchise agreement, a franchise license agreement may provide the franchisor with a number of advantages depending on the circumstances of the situation in India.

Here are a few to start with:

  1. More control over branding: There is a possibility that a franchise license agreement may grant the franchisor a greater degree of control over the way the entity will represent and utilize the brand. When it comes to ensuring that continuity and quality are maintained throughout the franchise network, this might be of utmost importance.
  2. More emphasis on intellectual property: It is possible for a franchise license agreement to place a greater emphasis on the utilization of intellectual property, such as trademarks, trade names, and proprietary business processes, by putting more of an emphasis on the licensing side. The brand identification of the franchisor may be protected because of this.
  3. More flexibility in the business model: Under certain circumstances, a franchise license agreement may provide the franchisor with additional leeway to modify the business model in accordance with particular market conditions or trends in the industry. When it comes to adjusting to the local business climate in India, this flexibility can prove to be very useful.
  4. Easier to be legally compliant: Depending on the jurisdiction, there may be particular restrictions or legal definitions that are related with the term “franchise.” One such jurisdiction exists in India. The incorporation of the word “license” into the agreement may make it simpler for the franchisor to navigate and comply with the requirements of the local jurisdiction.
  5. Easier adaptability to Industry Norms: It is possible that the utilization of a franchise license agreement complies with the standards or practices of the industry in particular areas, which would make it more acceptable and recognizable to prospective franchisees in India.
  6. Cost-Efficient: There is a possibility that the franchisor will receive cost savings connected to compliance and regulatory filings if there are less regulatory requirements associated with a franchise license agreement.
  7. Simplified Terminology: It is possible that the vocabulary used in a franchise license agreement will be less complicated and more basic, which may make it simpler for both parties to comprehend the nature of the partnership. Because of this, communication and expectations may become more transparent.

In short, it is vital to keep in mind that the decision between a franchise license agreement and a standard franchise agreement involves a number of different considerations. These considerations include the objectives of the franchisor, the nature of the industry, and the legal environment in India.

Employing legal counsel who is knowledgeable in franchise law is absolutely necessary in order to guarantee that the selected agreement is in accordance with the legislation that are in place in the area and successfully safeguards the interests of the franchisor.

Things To Keep In Mind While Drafting a Franchise License Agreement in India 2024

Now that you have understood the difference between franchise license agreement and a standard franchise agreement, you are now ready to draft it while considering franchising your business in India.

Nevertheless, the process of drafting a franchise license agreement for growth in India requires careful consideration of a variety of elements, including those that are legal, business-related, and cultural.

In order to ensure success, the franchisor should keep the following in mind:

  1. It is important that you become familiar with the legal and regulatory framework in India, particularly those policies that pertain to franchising. In order to guarantee that you are in accordance with local laws, such as the Indian Contract Act and any special regulations that regulate franchises, you should seek the opinion of an attorney.
  2. To accommodate local business practices, linguistic preferences, and cultural nuances, you might want to think about changing the agreement. Building trust with prospective franchisees can be facilitated by a document that is both understandable and sensitive to cultural norms.
  3. Specify exactly which intellectual property (such as trademarks and trade secrets) belongs to the franchisor. Outline the license’s conditions, including any limitations on editing or sublicensing.
  4. Outline the exact geographic area in which the franchisee may conduct business. Think about the boundaries of the specified territory and any limitations on growth or competition therein.
  5. Learn the ins and outs of the local business scene, customer tastes, and competitors by conducting extensive market research. Using this data, we may modify the franchise model so it works better in India.
  6. If you need help preparing the agreement, hire a lawyer or law company that specializes in franchise law in India. That way, the franchisor’s interests will be protected and the document will be in line with local regulations.
  7. Set up a clear way to settle disagreements and think about whether arbitration or court proceedings are better. Name the place where the dispute will be settled and the rules that will apply.
  8. Specify how any party can terminate the agreement and the repercussions. Include provisions for franchisee business transfer or sale.
  9. Check to see that the franchise agreement and model are in accordance with the consumer protection laws that are in effect in India. This involves being transparent about price, the quality of products and services, and adhering to the consumers’ rights in the local area.
  10. It is important to offer the franchisee a clear definition of the training programmes and continuing support that the franchisor will administer. This can assist guarantee that operations and the experience of customers are consistent with one another.

Key Elements Of A Franchise License Agreement in India

  1. Grants the entity the rights to use the franchisor’s Intellectual property, trademark, logos and names that are associated with the business.
  2. Defines the demographic area of where the business can be carried out.
  3. Information about all the fees that the entity is required to pay such as initial franchise fee, royalty fees, and other charges.
  4. To ensure that the business follows brand standards and requirements, the franchisor may train and support the franchisee.
  5. Term of the contract and renewal clauses.
  6. Listing out the operational standards with aspects such as product quality, service quality, and any other operational guidelines.

To Conclude,

Get in touch with our experts at Sparkleminds to know more about how you can get right guidance on drafting a franchise agreement for your business.


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