How to determine if your business is franchisable?

Written by Sparkleminds

It takes careful consideration of a number of elements to establish whether or not a firm is franchisable in India. Despite the fact that no two businesses are alike, you can take some measures to determine your business’s potential for franchisability.

Our blog will take you through insights into how to determine if your business is franchisable, steps to franchise your business in India, how to make your business franchisable in India, and more.

Do You Have a Franchisable Business in India?

If you have a successful business and think it is the right time to expand your business in India, there are some key factors to consider which will help you decide if you have a business that is franchisable in India.

9 Crucial Steps to Assess the franchise potential of your business in India.

1. Business Model Evaluation

Consider whether your business model can be easily copied into other settings. Franchises are popular because they offer a tried-and-true business model that can be easily adopted by new owners. Check to see if your company has well-defined procedures, detailed how-to guides, and a proven track record.

2. Conduct a thorough Market Analysis

You need to do a thorough market analysis of the potential and demand for your business in various parts of India. Determine buyers’ availability and the competition’s strength for your goods and services. Think about the tastes of potential customers, the makeup of the general population, the state of the economy, and the influence of local culture.

3. Costs & Benefits of Franchising

Consider the costs and benefits of franchising to see if your firm is ready to expand. Find out how much money you’ll need to get started, how much it will cost you monthly, and how much you could make. Evaluate the franchise model’s potential profitability, considering the franchisor’s and franchisee’s fees and royalties.

4. IP Protection

Think about whether or not your company has any distinctive intellectual property that could be licensed or patented. Protecting one’s intellectual property is essential to any successful franchise system’s upkeep of brand integrity and recognition. Protect your company’s interests by conferring with a lawyer who specializes in intellectual property law.

5. Scalability & Replicability

Think about how simple it would be to expand your company to new places. Determine if your company strategy can be taught to franchisees in a simple and repeatable format. Franchise growth relies heavily on franchisees’ ability to successfully reproduce the business.

6. Consider the Legal & Regulatory Framework

Learn about the franchise system’s rules and regulations in India. Get familiar with the Franchise Agreement, the Franchise Disclosure Document (FDD), and other relevant legal documents. Consult a lawyer for help with franchise agreement drafting and regulatory compliance.

7. Adequate support and training provision

Evaluate your company’s capacity to offer franchisees satisfactory training and ongoing support. Franchisees look to the franchisor for direction, assistance in running the business, and regular training and education. Determine if your company has the resources to create in-depth training programmes and sustain a commitment to its franchisees’ success.

8. Brand Strength and Market Recognition

Think about how popular your brand is and how well-known it is. Potential franchisees and customers can be enticed by a well-known and respected brand. Determine if your company has established a reputable brand name that can be used to win over franchisees and win the trust of customers.

9. Consider Pilot Testing your Business

One viable option for testing the viability of your business concept in multiple markets is to launch a small number of company-owned stores in a variety of locations. Collect information, analyse results, and make any necessary revisions before deciding to expand into a new franchise area.

Nonetheless, Consult with professionals like franchise consultants, lawyers, and industry specialists who are conversant with the franchise business in India. They can assist you figure out if your business is franchisable and guide you through the franchising process.

Is Your Business Franchisable in India?

Companies typically decide to start franchise businesses due to one of three resource constraints: cash, personnel, or time. Let us understand in detail how these three challenges can help you decide if your business is franchisable.

Challenge #1: Lack of capital funding

Today’s entrepreneurs face a significant challenge when trying to grow their businesses: a shortage of funding. Furthermore, companies can grow through franchising with little to no debt or equity expense.

Because franchisees front the money for the business’s expansion at the local level, franchising reduces the burden on the parent company’s coffers.

Challenge #2: Manpower

The second challenge to growth is the difficulty in recruiting and maintaining capable unit managers. Business owners regularly spend months on finding and training a new manager, only to have them quit or, worse, be poached by a rival company.

Many of these challenges can be surmounted through franchising since an inspired franchisee can replace a traditional unit manager.

Since the franchisor receives payment regardless of whether the franchisee is profitable, it is much easier to track spending at the store level.

Challenge #3:  Time

Last but not least, it takes time to open a second site. Seek out locations. Do lease negotiations. Make plans for the design and construction. Safeguard the funding. Recruit new workers and provide them with the necessary training. Get some new tools and supplies.

Because of this, the rate at which new units can be opened is directly proportional to the time invested in doing it correctly.

Companies that are short on time (or on manpower) may find that franchising is the quickest route to expansion. This is due to the franchisee’s role as the primary driver of expansion activities.

Indicators to look out for to determine if your business is Franchise-Ready

The prospect of franchising your business to reach a wider audience is appealing, but only if your company is prepared to take on the challenge. There are various indicators that can help you decide if it’s time to franchise your business in India.

Key Indicators are:

  • Do you have an established business model – Your company needs to use a tried-and-true business model. It needs to be successful financially and demonstrate a history of steady expansion. Potential franchisees looking for security and financial success will be attracted to this.
  • Is your brand well-recognized – The success of a franchise model depends on the strength of the brand. Potential franchisees will be more interested in investing in your company if it has established brand recognition, high customer loyalty, and a solid track record. Invest the time and energy necessary to build brand equity in the Indian market to ensure your product or service is well-known and valued there.
  • Is your business Scalable –To be successful as a franchise, you need to be able to implement your business plan in multiple locations. Think about how simple it would be to duplicate your processes and expand your infrastructure. Included in this category are easily transferable processes, SOPs, and support systems that may be handed over to franchisees.
  • Is there a demand for your product in the market – Determine how much interest there is in your products and services in the Indian market. Think about things like the state of the market, the competitors, and your intended audience. There is substantial consumer interest and opportunity for growth in the Indian market, suggesting success for your franchise there.

Key Takeaways of Franchising Your Business in India

  • Should prove to be a strong franchise business opportunity – If your company doesn’t look like a strong franchise opportunity, it doesn’t matter how profitable it is. A novel fast-food offering or a proprietary method of restoring automotive finishes might make for exciting franchise ideas. Franchises only succeed if they inspire entrepreneurial aspirations in would-be business owners.
  • Superior Products & Services to stand out from Competitors – Your franchise, obviously, needs to make an excellent product or service. No one is interested in buying and running a franchise when the key to success is to have the industry’s lowest production costs. That doesn’t mean your franchise can just sell silk stockings, but it implies you need something to set you apart from the competition.
  • Established Trademark – You won’t have much success with franchising your idea unless you have a product or service that can be easily standardized. If you have a successful offering, a sizable customer base, and a flair for the dramatic, it’s time to find some safety nets. In particular, you need to have or work hard to create a powerful trademark.
  • Easy to replicate – The best franchise ideas can be passed on to others. It should be something you can easily articulate to others and that they can pick up on with little explanation. That can be done if your franchisable firm is well-systematized and its procedures are well-documented. The ability to replicate success is crucial for every franchise. That means you need to create a product or service that can be easily duplicated in several locations.

Conclusion,

Franchising your business in India is a long-term investment, so it’s important to put in the time and effort required to ensure success. Consider consulting franchise specialists or business consultants who are familiar with the Indian market in light of these warning indicators.

To know more about how to franchise your business in India, contact our experts at Sparkleminds.

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Become a franchisor in 2023 – Definitions, advantages & disadvantages – A complete guide

Written by Sparkleminds

Want to become a franchisor?  Heard this term many times but wondering, how you can become one.  Here’s a complete guide that will give you a clear definition of a Franchisor, the pros and cons of becoming a franchisor, how to franchise your business in India today, and more about franchising in India.

Who is a Franchisor?

Franchises are agreements whereby one business grants another the right to use its trademark, business model, and other proprietary assets in order to offer its goods and services.

The original company or one that already exists will be the one selling the trademark. The local entrepreneur who invests in these rights is known as a “franchisee,” and the new enterprise is known as a “franchise.”

Understanding What it Means to Become a Franchisor in India

Typically, three payments are made to the franchisor: the initial franchise fee, an annual fee, and a cut of the branch’s revenues. In addition, it can include additional service fees.

There are benefits and drawbacks to being a franchisor, but overall, it is a viable business option, especially for large, established businesses. A franchisor-franchisee relationship is fundamentally that of an advisor and advisee.

Here’s the role of you as a franchisor:

  • The franchisor offers ongoing advice and assistance with basic business decisions including hiring and training employees, opening a storefront, promoting its wares, securing supplies, and so on.
  • The franchisor’s role as a guide does not end once the partnership has been established and mutual success has been achieved.
  • Some franchisors are more vigilant than others in monitoring their franchisees to ensure that they are upholding the standards, quality, and values of the parent company.

Benefits of Franchisor

Now let us understand what are the benefits of a Franchisor in India are.

1. Opportunities for Growth

Franchising is frequently used by multinational corporations to increase their presence in new markets throughout the world by tapping into the expertise of franchisees in those regions.

The franchisor company entrusts the franchisee with the obligation of regional or international expansion and the right to award additional franchises to other businesses.

In exchange for using the franchisor’s tried-and-true business strategy, market dominance, and brand name, the franchisee bears the cost of opening a location and pays royalties to the franchisor.

2. Increased Market Share

Franchising is a great strategy for a business to expand its presence into new markets while also gaining market share with little to no additional investment. Because franchisees are also business owners, they have a vested interest in the success of their locations and must bear the costs associated with running a business, including payroll.

Even if individual franchise locations generate less revenue than they would if they were part of a larger chain, lower operating costs can nevertheless make franchisees more profitable overall.

3. Scalability

Franchise agreements can be tailored for high-volume national expansion or low-volume regional expansion, depending on the company’s needs, resources, and production goals.

4. Additional Revenue Sources

Ongoing royalties paid by franchisees are an extra source of revenue for a franchisor. Depending on the franchise agreement, royalties might comprise a variety of payments beyond the initial starting fee and monthly charge based on a percentage of the franchisee’s gross sales.

Disadvantages of a Franchisor

Every business comes with its own benefits and risks.  Now that we have seen the benefits of becoming a franchisor in India, now it is time to understand the disadvantages.

1. Capital Investment

It takes a substantial time commitment and financial resources to launch a franchise. Developing the business, opening a flagship location, creating legal documents, developing marketing and packaging strategies, and finding and training franchisees are all essential expenses for every franchisor.

2. Risk of Failure

A franchisee may prove to be a bad fit for a number of reasons, such as being irresponsible, difficult to work with, or unable to successfully operate a firm, even if the franchisor has done its due diligence. There are additional possible scenarios in which the franchise loses money. There is still risk involved in investing in a franchise, even if the business model is tried and true.

3. Loss of control

At the outset, franchisees sign contracts promising to adhere to their franchisors’ guidelines regarding training, behavior, and other matters. However, this may not be the case once the novelty has worn off.

Disagreements are inevitable given that franchisees are people with their own views and temperaments; a franchisee could become stubborn or difficult, or they might not be able to implement changes as easily as the franchisor had intended.

4. Legal and Regulatory Costs Can Be Expensive

Legal action may be required if a franchisee refuses to cooperate or otherwise shows to be a bad option; this can be costly and detrimental to a franchisor’s reputation among other franchisees.

In addition, the Franchise Disclosure Document (FDD) and other regulatory documents necessitate the services of an attorney because of state and federal rules regulating franchisees.

Steps to franchise your business in India – Become a Franchisor in 6 easy steps

The best approach to expand your business across all of India is to franchise it. It’s also a fantastic opportunity to supplement your income. Offering a franchise involves entrusting a portion of your business to an unknown individual. That’s why it’s crucial to research the franchisee’s history.

Here are six easy steps to franchise your business in India.

1. Standardization – The term “standardization” refers to the practice of producing identical results consistently. This will ensure that customers at all of the franchise’s locations have the same consistent product flavor.

2. Ensuring a proper distribution network – Since the franchisor needs to ensure consistency across all outlets, it is important to have a proper distribution network, to ensure the same product/services across all outlets.

3. Have a proper support team – The prospective franchisee has to be assisted by a competent team. They will advise the prospective franchisee on the franchise’s history, past achievements, investment requirements, and potential returns.

4. Marketing Strategy – The franchisor should be actively engaged in online activities and have a strong social media presence. The franchisor must set up some funds for marketing the franchise system.

Key Takeaways – Role of a Franchisor in Franchising Business in India,

  • Franchises are agreements whereby one business grants another the right to use its trademark, business model, and other proprietary assets in order to offer its goods and services.
  • Because franchising allows corporations to leverage franchisees’ in-depth familiarity with local markets, it is frequently used by multinationals to increase their presence around the world.
  • A franchisor must allocate funds for research and development, a flagship location, legal document creation, marketing and packaging strategies, franchisee recruitment and training, and operational costs.
  • Franchises are subject to state and federal rules, which necessitate the use of an attorney to create the Franchise Disclosure Document (FDD) and other regulatory documents.
  • Franchisees are typically not protected against their franchisor’s bankruptcy by the terms of the franchise agreement.

Franchise Your Business FAQs

Q.1. How can I become a franchisor of my own business in India?

Once you have analyzed that your business is successful and are looking to expand it across the country, you can become a franchisor of your business with proper planning and strategy in place.

Q.2. Why would a business choose to franchise in India?

Most business owners choose to franchise because it provides rapid growth with less exposure to debt or the need to use equity financing. Since the franchisee is responsible for raising all startup funds for a location, franchising provides a means for businesses to expand without having to put up their own money.

Q.3. When should a business consider the franchising model in India?

Franchises typically only accept businesses that have been established for at least a year and a half. However, that figure may be higher or lower than stated, depending on the sector. In the first two years of operation, franchising can be helpful for some businesses.

Q.4. Is franchising good for small businesses in India?

Franchises have a higher success rate than other company models, but this does not necessarily translate to better profits. Of course, the higher success rate will cost you more in franchise fees. If you don’t have a lot of expertise in the business world, a franchise may be the best option for you.

To Conclude,

Your level of dedication to the franchising process should be the deciding factor in whether or not you take the plunge.

It would be irresponsible for privately held companies to consider not investigating franchising as a growth and expansion option. However, not every company can benefit from franchising as a means of growth. If you’re an entrepreneur thinking of testing out the franchise market, there are a few things you need to know first.

Get in touch with us at Sparkleminds to know how to franchise your business in India.  Our expertise in franchising has helped various businesses to grow domestically and globally.

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Benefits of Multi-Unit Franchising Your Business in India

Written by Sparkleminds

Multi-unit franchising is a good way to ensure long-term growth for your business. Read this article to know more about the Multi-unit franchise business model for your business, its long-term benefits, and how to prepare yourself for multi-unit franchising in India.

Entrepreneurs are now looking at multi-unit franchise models as a surefire way to grow their businesses and take advantage of the growing number of investment possibilities. Eventually, these groups become independent business models and stand on their own.

Multi-Unit Franchising in India – A Complete Guide

The franchise business is always growing, and franchisees are always choosing to own more than one company. Multi-unit leasing is a great way for a business to grow quickly and increase its holdings.

Multi-unit franchises are like single-unit franchises in many ways, except that they have more than one store in the same area. Investors who want to operate a multi-unit franchise must invest more money upfront and over time than those who want to operate a single-unit franchise, but they also stand to gain more from having a larger profit margin.

Since it can be hard for a single business owner to be hands-on at each of their different sites, many choose to hire unit managers to oversee the daily operations at each franchise location. The owner will oversee their network of businesses and report back to the franchisor.

Key Takeaways,

  • One franchisee manages many businesses, typically in the same location, which distinguishes multi-unit franchising from the traditional franchise model. In the past few years, the multi-unit model has become more and more common.
  • When growing their holdings, franchise partners must think about several things, such as infrastructure, resources, franchise systems, the desire for growth, and the bond between the franchisee and the franchisor.
  • Traditionally, multi-unit owners run multiple units in the same area. But there have been cases of franchise partnerships that went beyond countries and boundaries.
  • There are many good things about the multi-unit franchise model for both the franchisor and the entity in charge. This makes it more appealing, which is why the multi-unit trend is growing.

Benefits of Multi-unit Franchising in India

1. Stability

You can choose this type if you want a steady sense of growth. Here, you also have a better chance of being successful because you can make money from more than one place and won’t be dependent on the success of just one place.

2. Building Strong Ties

One thing a franchisor wants to do is build trusting relationships with his or her partners. Those who want to stick with a certain brand or service under a franchise will only be able to do so if they have built good relationships with the owner over time.

3. Risk Taking

Because the plan has already been tried and tested at your first franchise, it makes sense to copy it, and isn’t very risky so, the best thing about you is that you don’t have to start from scratch. Also, you already have a standard operating procedure, making it easier to copy the model quickly in a new place in the same area, unless you have the skills and knowledge to go multi-regional.

4. Easy Returns on Investment

If you want to go the multi-unit franchise route, you can finance yourself with little risk. This is because if you have a set franchise model, you have already built up your reputation and are a safe bet to get money from a public or private bank. When someone has run a business before, banks are more likely to give them money because they know they won’t lose it.

5. Growth Overall

This is a kind of model that makes it possible for the company, the franchisor, and the franchisee to all grow at the same time.  For a multi-unit franchise model, a franchisor will always look for someone who can inspire a large group of people, has a track record of being a manager, can work and come up with new ideas under pressure, has a history of success, and knows the market in their area very well.

Here are some factors Franchisors need to consider before expanding their business into multi-level franchises in India.

5 Factors to consider before expanding your portfolio in India

1. Finance

While considering expansion across the country, it is necessary for franchisors to ask themselves:

  • Do I have sufficient cash flow to keep my current business running while growing into multi-units?
  • How can I find the right investors who will finance my growth?  Will banks be ready to fund my growth?

These are basic questions that need to be addressed before considering expanding into multi-units.

2. Resource

When moving to a multi-unit plan, the franchised units that are already open need to keep running at the same level. Franchisors need to make sure they have the right team in place to run the current unit well while they work on growing the business. Getting a business to grow means letting go of control and giving your team the power to run things on their own.

3. Losses

It is common knowledge that franchisors can expect their first unit’s business to go down as they open more units. What needs to be thought about is the size of that dip. A big drop can hurt both businesses and change how entities work with their franchisors.

4. Growth Capacity

Getting bigger just for the sake of getting bigger is not enough. Franchisors must determine how much the market wants the brand, look at the competition, and check how much people want the brand’s products. Multi-unit leasing is not about being vain, and the goal is not to have a lot of units.

5. Infrastructure

It is important to build a strong front of the house at the place, but it is also important to build a strong back of the house. To stay ahead of the curve, franchisees need to make sure they have the right people in the right places. This includes administrative and human resources workers as well as loss prevention teams. In the same way, it’s important to have enough resources. A common mistake is to have too many resources, which can cause the business to lose money.

Single-Unit Franchising Vs Multi-Unit Franchising in India

Most people know most about franchising through single-unit businesses. Under this plan, an investor in a single-unit franchise pays a set fee to get training and business help from the franchise parent company.

In exchange, the entity signs a contract saying that it will follow the company’s brand guidelines and business growth requirements.

Most business owners who choose to franchise do so because it gives them the chance to build brand recognition, use tried-and-true methods, and work with customers who already trust them.

The franchise plan is liked by both experienced business owners and people who have never run a business before because it gives more help than an independent business would.

There are many similarities between single-unit and multi-unit franchise models, but investors will pay less upfront for a single-unit franchise than a multi-unit business.

Multi-unit franchising is based on the idea that the more businesses you own, the more likely you are to get more people, make more sales, save money on operations, and make more money.

Is Multi-Unit Franchising Right for your business in India?

Multi-unit franchising can be a good choice for business owners with a lot of experience, but it has more problems than a single-unit franchise. Keeping this in mind, it’s important to be careful in your quest and make sure you have the skills, money, and time to make the jump.

Still, if everything is in place, running a multi-unit franchise is a great way to grow your business, make more money, and leave a lasting memory.

FAQs

Q.1. Are there any disadvantages of multi-unit franchising in India?

Every business has certain risks, so the more units you have, the more the risk.  Unless you have experience in leadership it could be more difficult to manage things effectively.  Keeping in mind that you have more than one unit, you need to ensure having sufficient investment as well.

Q.2. What is the advantage of multi-unit franchising for the franchisor?

Multi-unit franchising gives you the chance to build a bigger management team and use them in more than one business. You can also save money on advertising and marketing for all of your sites and make more money by selling more.

In conclusion,

Multi-unit franchising could be a good choice for you if you have the knowledge, experience, and drive to take on challenges. You can build a large business with the help of people, partners, outsourcing, and hard work.

Contact us at Sparkleminds to know how to franchise your business in India right away.

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Fitness Industry in India – Market Size, Latest Trends & Opportunities – Plan to grow your fitness business in India – Now’s the right moment!

Written by Sparkleminds

You are a business owner running a successful Fitness business in India, and now wondering if it is the right time to consider franchising it.  Yes, this is the perfect time to adopt the franchise business model to expand your fitness business in India. 

Read the article to know more about the fitness industry performance in India, what makes the Fitness Business a profitable opportunity to grow and trend drivers that are setting the market high for business expansion in India.

How Covid Changed the Fitness Business in India?

According to studies, there has been a shift in the way the Indian populace thinks, acts, and lives. There was an almost 60% rise across the board from the 2019 study to the 2020 survey, with 26% of Indians engaging in yoga, 11% in cardiovascular exercise, and 10% in body-weight exercises.

In addition to people’s rising interest in health improvement, the recent epidemic has spurred a rise in accessible, on-demand virtual services. Trained experts are needed to teach, instruct, coach, and consult regardless of how people are enjoying fitness.

Obesity, hypertension, diabetes, cardiovascular disease, and high cholesterol have all seen dramatic increases in recent decades, and this has prompted Indian citizens to pay more attention to their health.

Due to this rising demand, there are now more health clubs, gyms, and fitness centres than ever before, driving up the demand for fitness professionals and the sales of fitness equipment.

Demand for Gyms & Fitness Business in India 2023

Statista reports that only 33 per cent of urban Indians have easy access to a gym. Twenty-five per cent of persons who stated they had never joined a gym or taken a lesson from a fitness teacher began going to the gym for the first time in the first half of 2022.

Nevertheless, all of these numbers point to a growing trend towards health and fitness in India. This information suggests demand for both personal trainers and fitness centres.

These are some factors which will encourage all those fitness business owners out there to grow their fitness business in India right away.

Factors driving the rapid growth of the Fitness Business in India

Several factors point to double-digit growth for India’s wellness or fitness market in the coming years. Let’s see some of these factors.

  1. Use of Technology & other apps – The availability of a wide variety of ways to work out and prioritise health is one of these aspects. Given the industry’s high potential and fragmented market, several investors are stepping forward to make substantial investments. Young people have begun to take health and fitness seriously because of the percolation of information made possible by the proliferation of technology and the meteoric rise in internet usage.
  2. Growing demand for Gym and Fitness Accessories – Because of the worldwide epidemic, more people are inquiring about fitness-related services and goods than ever before. Naturally, in a developing market like India, where new products and services are constantly appearing, shoppers have a greater propensity to buy what they want.
  3. Rise in Disposable Income – Younger generations’ preference for gym memberships as a result of increased disposable income is another developing aspect that can be termed a dominant trend. Young professionals have plenty of discretionary resources to spend on frivolous activities like going to the gym.
  4. Government Push “Make in India Campaign” – The “Make in India” initiative has had a significant impact on the industry because of the Indian government’s emphasis on health and fitness. While Ayurveda, meditation, and yoga have all been part of Indian culture for thousands of years, the demands of a more active and mobile younger generation have led to the development of innovative fitness technologies.

Trends that have shaped the bright future of the Fitness Industry in India

Allied Market Research predicts that by 2027, the global online fitness market will be worth $59.231 million, having grown at a compound annual growth rate (CAGR) of 33.1% between 2017 and 2027. According to the study’s findings, the proliferation of augmented and virtual reality training is another major factor fueling the market’s growth.

As a result, the fitness industry in India is being revolutionized by cutting-edge technology like artificial intelligence (AI), machine learning (ML), and intelligent wearables.

Leading Fitness Industry Trends for 2022

1. The Rise of Digital Technology in the Fitness Sector

Lifestyle changes have ensued after the outbreak. The Indian people have accepted the barricades as the “new normal.” The wellness and fitness business is not immune to the global trend of rapid technological advancements changing industries.

Amazing ideas, insights, and opportunities are springing up in the industry to help it overcome the challenges that have been brought to light. Demand for both online fitness programmes and home gym equipment was driven by COVID-19.

This has led to the emergence of a new demographic of people who value health and wellness.

2. The industry is changing due to technological developments.

With the present level of digitalization, each device provides useful information about progress and helps users keep tabs on their fitness goals in its own unique way. Let’s look at the future of the fitness business and how it will be affected by the technological changes that are already here.

  • Machine Learning – Smart people today are making strides towards a healthier lifestyle by using fitness centres equipped with treadmills, bikes, and other technologically advanced equipment. People recognized a sizable need in the market and set out on a technical journey to enhance health in a way that matched their experiences of inelegance.
  • Wearable Gadgets – Now more than ever, wearable devices are a crucial commodity. People today, however, are keenly aware of their bodies and constantly striving to improve their fitness by monitoring their pulse, heart rate, and number of steps taken.  Wearable exercise gear helps automate chores like rep counting, progress monitoring, macro tracking, heart rate, blood pressure, and other variables affecting active energy, all while increasing user motivation and creating a more disciplined lifestyle.
  • Workouts using AI – Our current period is one of extraordinary innovation. Marketers can provide cutting-edge health and fitness products thanks to AI-powered deployable data. Several systems currently available provide real-time monitoring of exercise progress in conjunction with live trainer instructions and AI-enabled tracking.

Top Trends in India’s Fitness Industry to look out for in 2023.

  1. Biohacking’s Impact on the Health and Performance Industry
  2. Online Exercise Programmes and Hybrid Memberships
  3. Fitness Related Gadgets
  4. Workout with low impact
  5. Outdoor Exercise workouts
  6. Small workout sessions
  7. Mindfulness Training
  8. Group Personalized Training
  9. Hygiene Awareness
  10. Home-based gyms

Fitness Industry in India – FAQs

Q.1. What is the future of the fitness industry in India?

Between 2021 and 2026, IMARC Group predicts the market will expand at a CAGR of 8.6%. There are a lot of variables, such as advancements in technology and the availability of various workout and health-focused options, that point to double-digit growth for the health and fitness market in India soon.

Q.2. What is the scope of the fitness industry in India?

In recent years, India’s fitness business has expanded at an astounding rate. Twenty million people searched for “fitness near me” on Google each month in 2019. In 2020, the Fitness market is expected to generate $2,190 million in revenue from 167 million active consumers.

Q.3. Why is the fitness business growing in India?

While ancient Indian traditions like Ayurveda, meditation, and yoga have contributed to a modern emphasis on health and wellness, the demands of a more mobile and urbanised youth population have prompted the development of novel technological approaches to exercise and wellness.

To Conclude,

People are getting fit in a variety of ways, including working out at home and going to gyms. As customers become more health conscious, demand for fitness centres and related products has risen. There seems to be a fitness studio popping up every day.

The fitness industry is being consolidated by several large multinational corporations, established players, and innovative newcomers from all over the world. It has also spawned novel ways of doing business and generating income.

Indian consumers may now take advantage of a wide range of services and goods that are primarily technology-based thanks to the novel intersection of fitness and digitization.

In addition, individuals are starting to take exercise more seriously as they learn more about its benefits.

All the foregoing suggests that the fitness business in India has a promising future and that its clients will be able to improve their health.  For more details on how to franchise your fitness business in India, you can get in touch with us at Sparkleminds.  Our years of expertise have helped many businesses grow domestically and globally also.

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How do I protect my Brand’s quality in Franchise?

Written by Sparkleminds

Protecting the real essence of a brand is the key responsibility of a franchise and this can only be done once he designs the right business model as well as standardizes the franchise agreement.  Don’t worry we can tell you more about this.

how to protect brand quality in franchise model
how to protect brand quality in franchise model

Brand, a constructive structure of any business thought, is made up of various elements like logo, graphics, tagline, shapes, colors, etc.  Furthermore, this becomes a defined symbol that differentiates a company providing products and services from others.  Nevertheless, this plays a vital role in creating a quick and emotional impact on customers’ minds, attracting them to the brand.  In short, a franchisor puts in many years of hard work and efforts to make and successfully establish the brand, which can be easily acceptable by a wider consumer base. 

Selecting a franchise model for expanding the business, comes with an expectation to grow and strengthen the brand across new and untapped markets. Though local partnerships bring along with them immense benefits to a company’s growth, it also has a risk of brand dilution. Thus, it is the responsibility of every franchisor to guard his brand against the risk of dilution though he wants to leverage it to sell as much as possible.  But remember, the strategies used to pursue this end often bring the danger of tampering with the quality of the brand.

What is Brand Dilution?

No business model is perfect.  Though this is also known as the weakening of a brand, this can also happen by overuse or because of ill-judged brand expansion, resulting in undue competition or price cutting, in turn, hampering the brand image.  Thus, companies need to maintain uniformity throughout all their stores or network, be they company owned or franchised, to maintain the quality of the brand.   This can be done, by SOPs (standardizing operating processes), uniformly keeping the store interiors, uniformity in HR or other company policies or not to forget even the accounting and reporting systems.  This will thus protect the originality of the brand, which is the primary task of the franchisor.

How does a Franchisor protect his brand’s quality in Franchising?

Difficult to accept, but brand tarnishing is an unfortunate reality of franchised operations.  Franchising means where a company expands its network and grows.  This growth may sound good for the franchisor, but it also weakens its control over the systems which are in place.  There may be instances when you must compromise on the quality of the product or service.  This results in a loss of customers and gradual market share.  A franchisee owner usually thinks about what he is going to do best to grow his business and, in such times, he may fail to adhere to the systems set in by the franchisor, which will eventually lead to damaging the brand image locally.  To put a stop to this tarnishing, it is only the franchisor who can do as much as possible to save the reputation of his brand.  And the best solution against brand dilution is the franchise agreement.

A franchise agreement can help franchisors to get over the risk of brand tarnishing.  Before recruiting a franchisee, the franchisor must prepare a good quality legal agreement using the guidance of a knowledgeable person who knows both legal as well as commercial aspects of franchising.  Using this tool makes it mandatory for the franchisee to operate the franchise strictly under the adherence and system laid out by the franchisor.  However, as instructed by the franchisor, the franchisee should advertise and promote the brand.  Emphasis on the use of a common brand name, logo, identity, and quality with a regular inspection plan of tours to the franchisee can also be laid out in this agreement.

Uniformity across the Franchise System

By uniformity, we mean using a common name, logo, identity, and color theme.  But that’s not all that requires uniformity.  The franchisor needs to ensure that the pricing of the products should also remain the same as discussed by the franchisor which would be standard across all the franchisees.  When a customer comes to a particular brand franchisee, he expects to obtain the same look n feel, and comfort that he would have experienced at the original outlets.  Keeping these aspects in place, would make the customer experience far better and keep them coming back to give you more business. 

Key Takeaways

Protecting the brand quality is a step taken usually when you first develop your business.  But in the case of a franchise model, it is harder because it is in the hands of the franchisee to keep the integrity of the national brand image at the local level.  Thus, right from the time you have finalized your franchisee, it is imperative to reinforce the brand image continually before it becomes too difficult later.  Continuous efforts from the franchisor’s end are thus an important point to protect brand dilution.  Still confused?  Don’t worry, sparkle★minds will help you gain clarity!  Connect with us today.

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How to turn your business into a franchise?

Written by Sparkleminds

Ever felt like your business has so much potential but lack the necessary knowledge to take it to the next level well franchising your business might be the perfect solution for you. Franchising your small scale business is a great way to procure the desired business growth while minimizing other costs and tensions that comes with the expansion process. By franchising a small business, you are essentially leasing your business model, brand, and standardized operating strategies to another entrepreneur. Franchisees receive a proven business model and ongoing support in return for franchise fees and royalties. Despite the challenges of franchising, it can also be rewarding financially and professionally.

How to turn your business into a franchise?

Is Franchising The Right Move For Your Business

Franchising help you to explore new markets with the help of partners who have excellent knowledge about the local markets and ideas required to make it a success. This partnership help you to grow your business while sharing the financial liability with the franchisees, which arguably reduces the franchisor’s risk. But how do one know if his business eligible for being franchised?

Here are a few things to be analyzed to determine whether your business is fit for franchise.

Good ROI. Establish the profitability of your business and demonstrate that someone investing time and resources can expect a similar return.

Simple operations. Is it possible for someone else to follow your playbook and succeed? Start by streamlining your operations without compromising quality or ROI, if the answer is “maybe.”.

Support. Could you support someone else’s franchise needs as they establish their own business? Now you will be supporting someone else and setting him or her up for success instead of running a business. Put together a team that can make this happen.

On analysis of the above factors if your are confident that you can provide these services to your franchisee then you can move forward towards franchising your business. 

Once you have made up your mind about franchising following these steps might further simplify the expansion process.

1. Make a detailed study about the market you are expanding to. Make the 1st phase marketing plans that needs to deployed at the same time the franchise is being set up to attract customers. Develop a growth plan and think strategic ways to increase growth.

2. Put your business operations into a step-by-step plan that you can easily follow. From the time you purchase the opportunity through the financially successful completion of the first year or two of franchise operations, you should cover as many operational aspects as possible.

3. Consult a franchise lawyer or a professional familiar with franchising of business entities before drafting your franchise contracts, leases, and royalty agreements.

4. Make sure your franchisees are guided by a service and support team. Franchisee concerns can be addressed by your service and support team, and quality control can be ensured by them. Maintain high internal quality standards and establish service standards.

Ensure That Both Parties Enjoy The Benefits Of Franchising

One of most iconic features of franchise business is that both the parties share the equal amount of risk and benefits. This shared model of the franchise business provides benefits for both the franchisor and franchisee alike. 

Both parties benefit from the joint venture, as the franchisor receives capital to expand the business and the franchisee receives knowledge from the franchise company to ensure success. As a franchisee, this means having a trusted partner who has done all the work to deliver a package that you can build upon with your own hard work and contributions.

When searching for a franchisee, look for someone who is financially stable and has proven business acumen, as well as someone who will follow the system you establish. There is more to finding the right franchisee than just that. Franchise BAZAR helps you to connect with prospective franchisees for your business.

Establish a well-defined company culture if you haven’t already. Once you have established a culture search for people who have the ability to mimic what you have put in place. The people you are going to tie your hands with should have a clear love and passion for the industry you are in. If you are unable to find the right guy or make a mistake while evaluating a person, none of the above-mentioned factors matter. 

The franchise sector in India is one of the largest in the world, the sector has estimated valuation of about 200 million dollars as of today. Apart from this India has one of the world’s largest younger population in the world the young population raises the demand for more services that can meet their demand this in turn opens up the franchise market for more players.

Over 500+ clients  have achieved great  business results with sparkle★minds , so what are you waiting for? Get in touch with us now!

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Operating Your Business Post COVID-19: Tips and Guidelines

Written by Sparkleminds

Every businessman was planning their new growth goals for the year 2020 and the whole game of business transformed by the impact of a new virus. The blow of Corona virus (COVID-19) is pervasive worldwide and all businesses are affected by it. Leaders are facing a wide range of issues like ensuring the safety of their employees and customers, prop up cash and liquidity, supporting complex government support programs and reorienting operations. As COVID-19 poses further economic threat and uncertainty, managing risk, maximizing profit and ensuring the stability of your business demands a deep analysis of dynamics of changing market conditions and government policy. Timely and deep analysis of economic and political scenario for the pandemic and the potential ways of recovery for individual economies is increasingly crucial to business planning and commercial decisions.

While there was always pressure on the development team to generate new franchisees and unit openings, that pressure could very well increase, now that franchisors have suffered a drop in revenues from loss of royalties to fewer or delayed new openings.

The risk here is that this pressure could lead to exacerbating the same mistakes that have plagued many franchisors for years: choosing the wrong franchisees, sites, and territories to achieve short-term objectives. Don’t let that happen. Take the time to assess your business and build a plan for long-term success.

RISE OF TECHNOLOGY

Talent and technology are blending in innovative ways to enhance customer experience, operational efficiency and competitive advantage. Digitalisation has become a necessity which we have to use to gain positive outcomes. Whether it’s channelling data, streamlining processes or shaping entirely new ways of business, thesis about unifying every part of the enterprise in a common purpose. The use of technology to increase efficiency is used by small and medium-sized companies as well.

AUTOMATION

COVID-19 has already urged companies to accept their future far quicker than they would have naturally – from agile working and digitalization, to automation and investment in renewables. If you know where you are going, actions to respond to the crisis today can set you up for the years ahead.

Understanding ‘what’s next’ for your business means knowing what’s next for the world; what may have been right for your business before-COVID may not be right in the ‘new reality’ that we will soon face. Anticipating a post COVID-19 world requires prediction of two key questions: when will it happen; and what will it look like? 

It seems India is slowly moving towards a gradual removal of the lockdown for some sectors of the economy. The biggest challenge businesses will face will be restarting their operations. Even while a larger part of the empowering system continues to be in lockdown. Parts like public transportation, etc., is likely to continue to be in lockdown and within the constraints of what we are allowed to do, we’re going to have to ensure that we get our businesses back on track.

OPERATION OF OFFICES AND MANUFACTURING UNITS

There are two aspects to the lockdown, one is operations for offices and the other is operations for manufacturing units. The government will have a major part regarding these two issues. They are going to allow the relaxation of the lockdown in a phased manner. We are going to have to really go through a series of steps to ensure that we are complying with those government guidelines, but at the same time, ensuring that our people are safe, and are able to be active as well, because at the end of the day, we have to run a business.

Overcome Uncertainty: What to do now and next

As governments make significant interventions in response to the coronavirus, businesses are rapidly adjusting to the changing needs of their people, their customers and suppliers, while navigating the financial and operational challenges. With every industry, function and geography affected, the amount of potential change to think through can be disheartening. We are here to help.

  • Charting out the list of only the necessary employees

 A detailed planning activity, where we need to identify which employees really need to come to work, even after the lockdown is lifted. Others can continue to work from home. That clarity is important.

  • Regular testing and Transportation of employees

Companies should ensure transportation for their workers. At the offices there should be a series of checkpoints where testing can be done. There should be holding areas for colleagues to ensure that a red flag can be raised if someone’s feeling unwell.

  • NO CROWDING!!

We have to ensure there is no crowding in our office spaces, ensure that only 25 or 50% of the workspace is actually occupied.

  • Sanitization and Doctors

The workplace should be sanitized regularly and should always have a doctor to assist with any medical inconvenience.

These have to be strategized efforts to ensure that while we open up our offices, we take every step conceivable to minimize the impact on employees and ensure their wellbeing and safety.

There will be other elements that are easier for a smaller company, but pose significant challenges for a large company. This can include transportation. larger organization will face a lot more difficulty to take control of the commute or put people in guest houses or other accommodation than smaller companies. This will put significant financial strain on a lot of organizations. So, there will be a drop in the pace of operations. The focus has to be on enabling work from home, wherever possible, so that it’s just a proportion of the employees that are impacted. Even when we open up, not everyone will be allowed into office at the same time. You have to create schedules where teams come in at certain times during the day complete their work, and leave.

We all know that the condition is grave but there is always a silver lining. The fact that more people are working from home is making it easier for some organizations to reach their clients, current and potential. People have learned to engage more effectively over video calls than they did earlier which opens an opportunity to utilize untapped markets – countries that until now have been either too far, too small or difficult to penetrate. We know that we will overcome this grave situation with our smart strategies. Hope you all stay safe and healthy.

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Why franchising is the ideal form of expansion – Know the expert’s opinion.

Written by Sparkleminds

Why Franchise your Business?

You might be aware of the term “Franchise” or “Franchising”. So ever wondered how to become a franchisor and expand your business across the world? Yes? then you would be glad to know, business owners tend to adopt a franchise model than starting company-owned outlets.

Hence, your business has to set a milestone and understand from where you could start expanding. Because when you decide to expand, it can cost you a lot and being a startup, it becomes hard. Thus, the franchising model comes into the picture. If you opt for franchising; your major part would be to design a franchising model for the business. Once the model is ready, you are good to start with the expansion of business in the desired demographics.

Sounds easy? But this takes a lot of research about the territory, market demands, cost calculations and more of brainstorming. Furthermore, the biggest task is to find the appropriate business seekers as a franchisee. Therefore, the team of Sparkleminds comes in picture. We not only help you in designing the franchise model but also help you choose the most suitable one.

Should I Franchise my Firm?

Pondering upon should I franchise my business is common among business owners, regardless of the age of the business. The best way to upgrade your knowledge on this is- reading on topics or a discussion with a professional in this field. Sparkleminds has over 2 decades of experience in this industry. We provide complete support to growing/established entrepreneurs to learn about how useful it is to expand via franchise.

Is it the Right Time to Franchise your Business?

An entrepreneur must understand the right time to franchise one’s business. It is always great to start looking at franchising your business. Start the process only when your products or services have been accepted by the public, the market.  Moreover, the target audience is well defined and generating revenue for at least a year. There are a few products and services which are hard to franchise, but with our expertise, they are also franchise-able.

Start Franchising

One of the biggest dreams of an entrepreneur is to establish his/her business in every city across the world. It takes time and effort to reach that stage, in the industry you serve. There are a few points that need to be kept in mind before you start franchising your business:

  • Do you have a Set Business Model?
  • Do you have you the investment and Documentation in place
  • Is your brand marketable and Ready to be Adopted?

Is Your Business Franchise Ready?

There are 10,000 + companies in India that have used a franchise model for them for expansion. There are also close to 5000+ companies which are going to join the bandwagon in the next 12-24 months with this, the market is at a pedestal to offer a variety of franchise opportunities to the entrepreneurs to start a business.

Franchising is the most preferred ways to expand business in their home country and countries across the globe. Business expansion via the franchise mode has proven to be successful and effective, for large companies as well. Big brands have believed franchising as a successful means to expand base be it a mid-size or a small company

So, now you know the potential of franchising and what it can do to help you expand your business. Let’s start with the evaluation check of your business. You could also take the franchise quiz at Sparkleminds to get a score of where your business stands currently and whether you are really ready to start franchising.

  • Requirements to start a franchise

There are a few criteria’s that need to be in place before one looks at franchising their business.

Model Development

  • The first part is to have demonstrable success in place. You will need to have a few outlets, at least a couple, that are already profitable and have been running successfully for at least 12 months. This creates the base for the franchisor to learn and adapt to the customer requirements. In case the franchisor wishes to have the first outlets through franchises, then they may need to invest additionally from their end in the first couple of franchises until they have cracked the success formula and have at least one year of profitability in place for every individual outlet that is operating.
  • Legal Identity – It means that if you are selling a product or a service it is required to have a trademark/ service mark for the same.
  • Business Prospective – The business venture should be set up on long term goals and should be in a position to sustain for the next decade or more. The more unique your business, the better it will be Franchisable.
  • Franchisee Guidance – The business model of the venture must be easily explainable or teachable to the franchisee. The franchisor should be well-versed with the intricacies of the business, and should be in a position to give all the required training to all its franchisee and educate them on running the business successfully. The, required skill-sets for the franchise to function effectively should be taught to every franchisee owner and the skills should not be limited to the original franchise owner.
  • Resource Provision – The Franchisor should be able to provide brief information about the business along with the costs that could be incurred while setting up the franchisee. It is a must for a franchisor to abide by the protocols of the franchise business. Once the business is performing good, the franchisor can collate the operations and prepare a manual for further use.
  • Team Managing – The franchisor should be able to hand costs of the new franchisee and also train & educate them on spending the right amount of money to pay salaries or recruitment of employees etc.

How to become a franchisor

The process of expanding business starts when you have successfully established your first outlet and have a huge database of happy and satisfied customers. This is when you should look for other locations, markets and (or) cities for expansion. While making the plan, conduct the research about your requirements and the optimum locations for reaching out to the right customers.

Since India is well-diversified there are high chances of the products or the service to be accepted in other cities and expanding the market base. There are a lot of ways to expand your business in India i.e. Joint Venture with existing businesses, own stores or franchising to interested franchisor.

The most preferred method of expansion is by reaching out to the franchise consultants. So, if you want to contact one of India’s most experienced consultants then Sparkleminds would be the ideal platform for you. The Franchise Consultants at Sparkleminds can help you understand the potential of your brand, and also provide valuable insights on how to franchise your business and make the franchising process easy for you. We have been in the industry for over 20+ years and have worked with a plethora of brands. At Sparkleminds we have understood that every brand is unique and need a customized franchise strategy, support for the same.

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Consult an expert before framing the Franchise Model.

Written by Sparkleminds

The process of a business idea developing into a full-fledged idea which can, later on, be manifested in the market can be a very complex task. This is where the concept of franchising comes to play. When one looks into the franchising world, it comes to our notice that the number of franchises in the world has increased on a large scale. A major reason as to why franchises have become so popular is because it’s a promise that franchising one’s business is an established route to success. Working with a market expert in designing your franchise model is always advisable.

 

In order to take a dive into the franchising world, one has to understand what franchising is. The first step to franchising is signing the contractual arrangement between two firms: the franchisor and the franchisee. According to this arrangement that the contract holds, the franchisee has the right to buy market goods or services that are listed under the franchisor’s company or brand name.  However, although the statements listed above ensure you a smooth journey to success, it is not so. One’s concept or their idea has to be franchised effectively so that it proves to be a great expansion strategy that does not require a bulk of capital that will drain the budget of the company.

How does one do this?

  • Know your business: One cannot give details to the franchisee that is marked with doubt and indecisiveness as franchisee does not have the liberty to improvise upon various details. This also requires looking into whether one’s business can be franchised. Every step of the process has to be outlined and well thought out. The franchiser is the parents of the business; the creator. The franchiser will have to provide details on how the franchisee should go about the procedure.

 

  • What Is Your End Goal?: We all know how not mouth watering the results of converting one’s business into a franchise is. However, one should get carried away by this. Some companies want to scale at a reasonable rate whereas some companies might look forward to becoming franchisees with new business models which may result in an expansion of the company. For others, it may mean a new outlet or outlets. In order to get a clearer idea, one can hire a franchise consultant to help guide them in making various decisions.

 

  • Planning: There should be a strategic business planning wherein the franchisor takes into account their company’s current status with growth and the goal of expansion. Knowing this will enable the franchisor with a clearer idea of what requirements are needed to set up the franchise. These requirements will have to be stitched into the wider fabric of the companies organizational functionality. In order to sell franchises, the franchisors should also have a marketing plan that is able to communicate the franchisor’s goal.

 

Here, at sparkleminds, we recognize how every business is different and in accordance to the franchisor’s needs, we tailor programs that suit the franchisor’s prospect. We do this by formulating a clear strategy by analyzing the requirements and the challenges that could be posed to the company under various circumstances. We offer expert advice on the functions that should be carried out by the franchisor in terms of finance, human resources, etc. Although turning one’s business into a franchise can be a hard task, reaching out to sparkleminds can make the process easier and faster.

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A guidance to create successful business journey.

Written by Sparkleminds

 

This blog covers the nuances that revolve around the journey to become a successful business owner. It concerns how one should work smarter and how one should gauge their possible shortcomings in order to ensure a smooth path. One should pay attention to the all the details like finances, contacts, work hours, competition and how to eliminate the effects of it. Hiring a franchise consultant can also ensure a smooth process.

            Imagine this: a broad desk, papers and pens organized systematically across it and then, there’s you, typing away on your computer, looking up briefly to greet your employers. That, I hope, sounds extremely inviting. Having a platform to see your ideas played out in the business field is quite the entrepreneurial dream. Unfortunately, this dream – this dream is quite hard to reach. Now, of course, the aforementioned statement isn’t the best motivational statement to put out there. But, most aspiring entrepreneurs know what to expect. The business world is an extremely competitive world, one that thrives on hours of countless efforts and sleepless nights. Let’s take you through what makes one a successful business owner.

The major points every business person should focus on:

  • Work smart, not hard: A clichéd idea of an entrepreneur is one who stays up and the picture painted is quite daunting. Who wants to give up their beauty sleep forever? The best business owners around the world emphasize how one should work smarter, not harder. Overworking leads to fatigue and exhaustion which eventually leads to a lot of errors which, unfortunately, paves the path for failures. Failures are what makes a person who they are but given a chance to avoid them, we’d all stand in line. In order to do this, one should hire a team of people with different interests thereby ensuring that attention is paid to all the areas that require attention.
  • Know your market: One of the most important elements in understanding how to plan out a good business idea is to understand the market. In order to do this, one has to have a clear idea as to who they should sell to and in order to do that, who they should contact. Now that one’s target market is fixed, they need to understand potential factors that could prove to be a risk factor to their potential company. Eliminating such risks is beneficial to work out a clearer idea of how they should go about different challenges and opportunities.
  • Analyse the competitive perimeter: Understanding and having an overview of the competition is also very important. One has to keep time away to understand the shortcomings that could come about as a result of competitors. It is key to plan out methods to avoid it or cope with it. There are possibilities that one is not successful in pushing their product in the business world because the saturation that the market has faced or is going through. One should pull through times like these.
  • Get your finances sorted: One should keep in mind the capital required to conduct a certain type of business. A blind eye towards finances will cost one (metaphorically and literally) a lot more in the future and because of how unpredictable the prospect of businesses are.

In order to ensure aspiring entrepreneurs the smoothest journey to marketing the best business ideas possible, make sure that your steps cover consulting an expert who will make the process a lot easier. Head on to www.sparkleminds.com to meet experienced and talented franchise consultants who have a keen eye in scouring out the best opportunities for you. Let’s get started with making your dreams become reality.

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