A successful marketing strategy for your franchise or brand can increase sales as well as foot traffic. Let’s learn more about some Franchise Marketing Case Studies in India. We will see the success stories: how other franchises are winning with marketing in India.
Any brand, whether successful or unsuccessful, wants to give its marketing plans and activities their best effort. In addition to being an essential component of any franchise firm, marketing is also crucial for the long-term survival of the brand.
Consumers typically adore brands with excellent marketing campaigns and strong brand recall. It’s crucial to consider how marketing choices for a certain brand may impact its whole franchise company. Also, consumer relationship while making marketing decisions changes.
Now let us dip into the 5 best franchise marketing case studies in India. It will surprise you to see how these brands (domestic and global), have risen from the various challenges they encountered and have successfully established themselves in the Indian market.
5 Best Franchise Marketing Case Studies in India
The entire production is by KAPL [Karamchand Appliances Private Ltd]. With a 69 percent market share in 1999, All Out established itself as the segment leader. Furthermore, within ten years of its inception by converting a sizable number of clients into vaporizer users.
These case studies will give you some helpful ideas whether you’re trying to boost your online presence or are just starting with digital marketing. So jump in and pick up tips from the pros!
Case Study – 1. “Amul The Taste of India”
Amul – a name that is at the tip of every Indian today, a brand which is famous in every household. Starting with a few farmers to end middlemen’s exploitation, this has now become the top brand in the nation.
Our country has advanced thanks to the brand’s years of experience. Let’s examine the development of the brand “Amul-Taste of India” from an incredibly modest business to a well-known one.
India’s commercial sector is growing in popularity as a result of its thriving economy. This is a reflection in the country’s residents’ ability to purchase goods. For instance, entrepreneurs want to create modest franchise enterprises.
The reason behind their success – Amul has a history of innovation, whether it is through the introduction of new products, innovative marketing strategies, or the reinterpretation of societal norms. As previously mentioned, Amul was the first company in the world to produce skim milk powder from buffalo milk in the 1960s.
Amul’s Success franchise marketing studies in India factor include:
- “Amul Girl” – This is the marketing gimmick employed by the business to advance its brand. In its longest-running advertising campaign, the firm deftly incorporated cartoons to bring fun to its print advertisements. The information is widely shared and encourages better customer experiences. This raises the concept of Amul’s brand’s value as a memento.
- “Constant Innovation” – Amul continues to innovate, whether it be through the introduction of new products, innovative marketing campaigns, or challenging established social trends. Amul was the first company in the world to use buffalo milk to create skim milk powder in the 1960s. Amul has also changed from traditional operations to a more lucrative and effective structure thanks to its three-tier cooperative structure.
- “Powerful Brand” – Amul promotes everything along the Branded Home Architecture route, all under the umbrella of the Amul brand. In order to increase brand awareness and lower marketing and advertising expenditures, the parent brand is promoted rather than specific goods.
- “Uses an effective supply chain” – Amul adheres to the three-level cooperative structure of the state-level dairy association, the regional dairy cooperative, and the village-level dairy cooperative society. a rural dairy product company that bought, processed, and sold its products to the national dairy association.
- “Diversified Product Portfolio” – Amul can satisfy the needs of various market segments thanks to its diverse product line. Over the years, Amul has developed strong brand ties with its customers by offering benefits to its target market segments.
In short, Amul has certified itself to have one of the longest advertising campaigns, a traditional form of marketing, which is recorded in the Guinness Book World Records.
Case Study – 2. “Haldiram’s India”
A well-known brand in India is Haldirams, which produces sweets, snacks, and restaurants. The business has dominated the snacks and candy market for the last eight decades. What started as a tiny shop in 1918 has grown into a business with yearly revenues of 5,000 crores. The inspirational growth of Haldiram’s from a modest namkeen business to a multi-billion dollar corporation.
The enormous success of Haldiram’s is attributed to the fact that the original family still exerts strict control over the business. Family-led teams oversee manufacturing facilities, traditional recipes are conserved and passed down, and the business is protected against passing trends.
Haldiram’s has also seen its share of difficulties. The US food regulatory agency prohibited various snacks and food items made by Haldiram’s as a result of the Maggi ban in 2015.
These foods were deemed dangerous because they had excessive concentrations of food chemicals and microorganisms. After conducting extensive tests on the products in September 2015, India’s FDA from the state of Maharashtra handed the business a good health certification.
Leading technological management of the products propelled Haldiram to the next level in keeping long-term shelf products in worldwide transactions. Together with expanding its business, Haldiram joined an online marketplace where customers could access and purchase their products.
Therefore, using both traditional and modern techniques of promoting their products, till date, they are a strong part of Indian households.
An article shared in The Times of India recently, emphasizes the use of growth marketing strategies in 2023 which can help business owners use unique methods to reach their targeted audience. Click here to read more about it.
Q.1. What is the importance of strategic marketing in franchising?
Franchise marketing is crucial since it helps franchisors establish and protect the brand’s reputation while also assisting franchisees in generating leads and expanding their operations. As a result, these marketing initiatives are profitable for everyone.
Q.2. Why is the marketing process important in Franchising?
Every business needs marketing as a strategic tool for growth. Today, an effective marketing plan is essential to a company’s ability to compete in the market. A franchise firm employs a dual marketing strategy: on the one hand, it helps the parent company’s sales and, on the other, it also looks after the franchised locations.
Conclusion,
Franchise marketing case studies in India are important for any type of business looking to expand their presence in the country. Case studies in marketing are a crucial part of understanding marketing strategies. You can gain a sense of how businesses have interacted with their target market in novel ways to boost sales and lead generation and make a big social effect by studying marketing case studies.
If our article has given you a good understanding of how marketing has made a difference to many big companies, and you wish to know more about marketing strategies and how you can safely apply them in your business growth, get in touch with our consultants at Sparkleminds.
