The fashion industry in India is a dynamic sector that has changed drastically in recent years. The fashion business is a significant economic driver since it produces goods for a wide variety of people, from traditional attire to modern designer clothing.
With the advent of the internet, the fashion business has expanded into a new realm, creating a thriving online fashion market. FICCI-Wazir Advisors predicts that the Indian textile and apparel sector will grow to $250 billion by 2025-2026.
Brands in the apparel sector need to keep up with the most recent developments in technology and consumer preferences in order to remain competitive as the industry continues to undergo a dramatic transformation.
So for all those Apparel business owners in India, here is your chance to grow your apparel business in India.
Potential Trends Shaping the Apparel Business Industry in India 2023
Some of the possible fashion retail industry trends in 2023 are listed below.
1. Athletic Wear continues to gain popularity
Athleisure wear has stayed popular because more people are working from home and dress rules are becoming less strict. As more people use hybrid work models, there is a bigger need for clothes that look professional but are comfy enough to wear at home and at the office.
In the past few years, athleisure wear has also become more popular, and many high-end brands have added pieces inspired by sportswear to their collections. Because of this, it’s become more socially okay to wear athleisure outside of the gym or sports pitch, which has made it even more popular.
2. Stretchy Clothing
Stretchy clothing is becoming more and more popular, and its flexibility is valued in all product categories. In the past few years, stretchy clothes have become more popular, and many designers use stretch materials in their collections.
This has made fashion design more creative because stretchy fabrics can be used to make styles that are new and different. Stretchy clothing is now a must-have for any brand, from knitted shirts to formal and casual pants.
3. Re-inventing the traditional formal wear
There has been a change in how people dress for work, parties, and other events, which has changed what people usually think of as “formal wear.” Even though dress rules in the workplace and at social events are becoming more relaxed, there is a growing trend towards bold, attention-getting outfits for important events.
4. Introduction of Prints
The industry is known for its traditional fabrics and textiles, which are very famous not only in India but also in other countries. In the world of casual wear, prints are becoming more and more popular.
Floral, tropical, paisley, geometric, block, and animal prints are some of the most popular styles for women. Also, metal prints are becoming popular because they give clothes a shiny and interesting look. To keep up with the latest fashion trends, it’s important for a brand to use these prints in their designs.
5. Use of AR & VR Technology
Augmented reality (AR) and virtual reality (VR) technology are being used more and more in the fashion business. AR and VR technologies make it possible for people to try on clothes digitally, which makes shopping more fun and personal. This technology could also cut down on the number of returns since people will have a better idea of how the clothes will fit before they buy them.
6. Surge in Sustainable Fashion
Sustainable fashion is expected to grow quickly in the near future because people are becoming more aware of how the fashion business affects the environment, which makes them want to find greener alternatives.
This trend is likely to keep going since many brands are using eco-friendly products and methods in their manufacturing processes. Since consumers are putting sustainability at the top of their shopping lists more and more, it’s important for retailers to meet these needs by selling eco-friendly goods and lowering their carbon footprint.
7. Use of Social Media Platforms for Shopping
Social media buying has become more popular in the clothing industry in the last few years. More and more people are using sites like Instagram, Facebook, and Pinterest to find new products and get ideas for fashion.
Users can follow influencers, brands, and retailers on these platforms and see new styles and goods in their feeds. This makes it easier for them to find what they want and buy it. Brands and stores use social media to talk to their customers directly, give personalized suggestions, and offer special deals and discounts.
8. Omni channel Shopping Experience
It’s important for retailers to connect their online and offline outlets so that customers can shop without interruptions. Since this trend is likely to keep going, a brand needs to make it a top priority to give a smooth shopping experience across all channels, both online and off. By doing this, we can make sure customers are happy and help the business grow.
9. Sales & Marketing Promotions
Because of more competition and changing customer habits, there is a trend in the clothing industry toward sales and marketing campaigns. Many clothing businesses are coming up with new ways to promote their brands, get customers interested, and increase sales.
They keep a close eye on sales data and how customers act so they can offer well-balanced deals like freebies and discounts while keeping their margins profitable.
10. Local Manufacturing & Sourcing of fabric
Local sourcing and manufacturing have become more important in recent years, and this trend is likely to continue until 2023. In response to this trend, brands and stores are getting their materials and making their clothes locally.
This helps to cut down on pollution from transportation and boosts local economies. Local production also gives more control over the manufacturing process and better working conditions for workers, which is something that customers are becoming more concerned about.
How to Franchise Your Apparel Business in India?
If you run a clothing brand and are looking to increase brand awareness and take advantage of the market in India, franchising may be the way to go.
Follow these steps to grow your clothes business in India.
- Ensure that your clothes business holds a successful track record which will enable you to consider the franchising business model.
- Conduct market research to understand your competitors, market requirements for your products, and the location where you think your brand can grow successfully.
- Prepare a comprehensive franchise model plan which will outline what you would be offering to your potential investors.
- Get in touch with legal experts or franchise consultants who are experts in the field to know about the legal framework in India.
- Promote your brand through various sources in order to attract potential leads.
- Design a training schedule for the other parties which will guide them about the running of your business and hence ensure consistency across all locations.
- Have a reliable supply chain in place to ensure the consistent availability of your clothing.
- Establish a proper marketing strategy to promote your brand.
Key Takeaways- Why is it the right time to grow your apparel business in India,
- As a result of the changes in the economy over the past two years, customers today have changed. They now know more about trends and are more careful about what they buy. Because of this, it’s important for apparel business owners to carefully look at the things that affect how people buy and change their strategies appropriately.
- Brands need to change how they sell and create to keep up with changing fashion trends and dress codes, especially when it comes to gender lines.
- Brands need to rethink how they produce, distribute, and market their products.
- Leaders in the fashion business need to find new ways to sell their products so they can stay efficient and relevant in the market.
- Brands need to use more creative marketing methods to attract customers with bold, unique content that stands out in the digital world, where focused ads no longer work.
FAQs
Q.1. Which is the best Clothing Franchise brand in India?
Brands like Jockey, Zara, Siyaram, and numero uno are some of the top clothing franchises in India.
Q.2. Is growing your clothing business profitable in India?
Growing a clothing business in India can be profitable, thanks to the country’s big population, wide range of fashion tastes, and rising spending power. India is one of the biggest places for clothing and fashion, giving entrepreneurs a lot of chances to make money.
Q.3. what is the profit margin of the clothing business in India?
In the clothing business, the profit margin can vary a lot based on things like the type of clothing (luxury, fast fashion, niche market), the target market, the reputation of the brand, how well the business runs, and the overall business strategy.
To Conclude,
Don’t forget that franchising is a multi-step process, and you’ll need to modify these guidelines to meet the requirements of the Indian market. You can get even more help with franchising by consulting franchise consultants like Sparkleminds who focus on the Indian market.
