Franchising is a great way of expanding your business in India. You must remember that franchising doesn’t mean extending your business, it actually means creating a replication, a new one. No doubt, this is a low cost means to grow your business, but you as a business owner should be aware of the costs of franchising your business in the correct way.
So, let us get into the details about the costs associated with franchising your business, and what steps you can take so that your franchise becomes successful.
You will still need money to create money, despite the fact that this new firm offers you the opportunity to expand very rapidly and in a highly leveraged manner. The question is, how much is adequate?
To put it another way: it really depends. The expenditures that are associated with franchising your business have been the subject of various sorts of estimates that have been raised throughout the years by consultants and commentators.
However, these figures have a lot of leeway for variation due to the fact that franchising can be done in a range of businesses using a variety of different approaches.
So how do you come up with your estimates of the costs? Simple. Consider how aggressive you want to be with your franchise expansion plan, and begin by calculating the costs associated with quality control and legal compliance.
- Legal Costs – Hiring a legal attorney who can help you when you are preparing the legal documents and assist you when registering the trademarks and franchising agreements. Moreover, you can also work using an attorney when it comes to your financial balance sheets. Remember, you need to abide by the rules and regulations of the state where you wish to franchise your business in India.
- Quality Control Costs – Taking your business ahead which you have started with a lot of effort, requires it to grow properly and ensuring quality consistency is set across all the locations becomes a crucial aspect. That’s when you will need to create an operations manual which outlines the quality standards you are expecting from your potential investor.
- Planning costs – Single or multiple-unit franchises will change your costs accordingly. An informal planning method may work for conservative expansion, but aggressive growth requires a detailed awareness of the competitive environment and its financial risks. Financial and structural decisions must be based on a comprehensive understanding of the business and its personnel and capital costs.
Nevertheless, the faster you wish to franchise your business, the more legal and quality costs could be involved.
Once you have understood these costs, then it becomes time to market your upcoming franchise.
Marketing strategies are very important when growing a business in India, and this also adds to the cost of franchising. This is a method which will help you attract potential investors depending on the way you campaign it.
- Make a professional website that is easy for people to use and that is all about franchising opportunities in India.
- Search engine optimisation (SEO) techniques can help your website show up high in related searches.
- Utilise social media sites to interact with possible partners and spread the word.
- Make franchise brochures that are interesting, and informative, and show the best reasons to join your franchise.
- Include information about the business plan, the amount of money needed to start up, the possible returns, and the help that franchisees will get.
- Make sure that your marketing efforts are tailored to the wants and needs of people in different parts of India.
- Use both digital and traditional neighbourhood media to reach a wide range of people.
- Promote your business by participating in franchise expos and trade exhibitions in India.
- This gives you a chance to talk to possible franchisees in person and answer their questions directly.
- Use platforms like Google Ads and social media to run targeted digital advertising efforts.
- Geo-targeting can help you focus your ads on specific areas where you want to get partners.
The single and biggest cost that you will come across in franchising your business is hiring the right team. Most business owners prefer to use some of their existing staff when considering franchising but the more units you open the more staff will be required.
- Salesperson: Hiring a salesperson is important and choosing the right person is crucial. Here is how it can impact your costs.
- Salespeople’s salaries depend on their experience and expertise. A successful franchise sales professional may earn more.
- Many franchise development sales roles provide commissions or bonuses for closed deals. This motivates salesmen and may affect cost.
- Consider advertising, interviews, and background checks as part of the recruitment process cost.
- Salespeople need technology to manage prospects and track the sales process. Providing these resources increases costs.
When it comes to the total cost structure, having adequate insurance coverage and effective risk management are essential components for business owners who want to franchise their business in India.
It is necessary for franchisors to put in place extensive risk management measures in order to safeguard not only their own interests but also the interests of their franchisees.
- General liability insurance: Coverage for claims of harm to people or damage to property that may happen on the franchise’s property. To protect yourself from third-party lawsuits, you need this insurance.
- Property insurance: Protection for buildings, tools, inventory, and furniture, among other things. Damage to your property from things like fire, theft, and natural disasters can be covered by property insurance.
- Insurance requirements for franchisees: Some business owners may require franchisees to have certain types of insurance. You should think about how much it would cost to make sure franchisees follow these rules.
- Legal and regulatory compliant: Hiring legal experts to make sure that Indian laws and rules are followed. This means being able to understand and work within complicated regulatory systems, industry-specific standards, and possible legal challenges.
- Assessment and consulting costs: Getting professionals or consulting firms to do a full risk assessment for the Indian market. This includes looking for obstacles that might come up with the business plan, the rules and regulations, the competition, and the culture.
- Security measures: Security expenditures meant to guard against loss of property, information, or intellectual property. This may involve the installation of surveillance equipment, as well as other security measures.
- Global crisis management: Preparing for global crises that may impact business operations, such as health pandemics, political instability, or natural disasters. This involves developing plans to address disruptions and protect stakeholders.
Though franchise development costs can vary from business to business, here are some of the potential costs associated with franchise development business owners shold look out for:
- Franchise Consultants: Employing franchise consultants or advisors to provide knowledge and direction throughout the entire process of developing a franchise, including conducting market research and developing a plan to compete in the market.
- Training Program Costs: Training programmes for franchisees should be developed and put into action. These programmes should address the business model, operations, and any other requirements that are unique to the franchising systems.
- Technology and software costs: Investing in various technological and software solutions in order to promote the development of franchises, including lead management, communication, and continuous support for franchisees.
- Franchisee Profiling Checklists: Checking the prospective franchisees’ pasts to see if they meet the requirements put forth by the franchisor is a necessary step.
Why Business Owners Should Understand The Actual Costs Before Franchising Their Business in India 2024?
Here are some important reasons why business owners should be aware of the costs while considering business expansion because:
- Helps in financial planning: Business owners can make reasonable financial projections and use their resources well if they can accurately estimate costs. This helps make a complete budget for the whole process of expanding.
- Mitigation of Risks: Business owners can plan ahead to reduce risk by finding and knowing possible costs ahead of time. It helps make backup plans and strategies for dealing with problems that come up out of the blue during the growth.
- Attracting Potential Investors: Costs must be clearly explained to possible investors in order to attract them. Investors are more likely to be interested in a franchise chance if the information is clear and correct.
- Realistic growth plans: Making growth plans that are realistic requires making cost estimates that are also realistic. This is very important for setting goals and timelines for the growth that can be met, so that people don’t take on too much and the budget gets strained.
- Adapting to local market conditions: Figuring out costs helps businesses change their plans and models to fit the Indian market. This includes ensuring that the marketing strategies, products, and ways of doing business are all tailored to meet the target market’s wants.
For the purpose of making strategic decisions, managing risks, and ensuring the expansion effort will be successful over the long term, it is essential to have a solid fundamental grasp of the actual costs that are connected with growing business in India.
It enables business owners to manage the complexity of the Indian market with confidence and foresight, which is a significant benefit.
If you found our blog helpful, you can rech out to our experts at Sparkleminds to get started with franchising your business in India in 2024.