As a business owner considering expanding into untapped markets via franchising, you will be contemplating the best possible ways to reach out to your target audience. What comes to your mind is using the best marketing strategies to promote your business. But that’s just a thought, right? To adopt the best marketing strategies you will have to prepare a structured marketing plan and also probably need to invest in proper advertising to make your reach more beneficial.
Our blog is going to take you through some of the top marketing strategies all franchisors should implement while expanding their business in India.
So, let us start exploring.
Best Marketing Strategies Franchisors Can Adopt For Increasing Loyalty and Growth For Their Business
The process of franchising a business in India presents its own unique set of difficulties as well as favorable chances. To increase customer loyalty and revenue for both the business owner and the potential entities, it is essential to put into action marketing strategies that are effective.
- Localized Marketing: Gain an understanding of the various cultural and regional preferences that exist in India. When you have franchise units in different regions, you need to modify your marketing messaging, products, and services so that they cater to the unique tastes and preferences of those regions.
- Enhanced use of Digital Marketing: Utilize digital channels to their full potential for marketing purposes. This consists of having a website that is well designed, having a presence on social media, and promoting online. There is a large number of people who use the internet in India, and digital marketing can assist in cost-effectively reaching a large audience.
- Local events and sponsorships: Be a sponsor of local events and festivals, or take part in them yourself. Not only does this contribute to the development of brand awareness, but it also demonstrates the company’s dedication to the community in which it operates.
- Innovative Promotional Activities: To stand out, you need to run promotions and marketing initiatives. Limitless deals, contests, or one-of-a-kind marketing stunts that generate discussion and draw customers are examples of what could fall under this category.
- Marketing Via Mobile: As the number of people using smartphones in India continues to rise, mobile marketing tactics such as text message marketing, mobile application marketing, and mobile-friendly website marketing should be considered to reach a larger audience.
Nevertheless, Increasing customer loyalty, driving revenue growth, and establishing a successful franchise network are all things that may be accomplished by business owners who combine these methods and modify them to fit the specific characteristics of the Indian market.
The expansion of a business through franchising in India can provide franchisors with a variety of benefits, particularly when effective marketing methods are utilized.
- A cost-effective way of expanding: The quick expansion that is possible through franchising is made possible without the substantial capital expenditures that are generally involved with creating new company-owned shops. Typically, entities are responsible for the costs associated with establishing and running their units.
- Increase in market presence: Through the use of franchising, a business can concurrently build a presence in various areas, which in turn increases both the brand’s visibility and its market share.
- Rapid expansion: When opposed to a company-owned model, the franchise model has the potential to promote faster, more efficient expansion. This is especially beneficial regarding a market that is expanding at a rapid rate, such as India.
- Local expertise: The local market, culture, and consumer tastes are typically better understood by entities than by other types of business owners. It is possible that utilizing their knowledge will result in marketing strategies that are more effective and culturally relevant.
- Shared marketing costs: Since entities contribute to marketing funds, franchisors can reap the benefits of distributed marketing expenses. This pooled resource can be utilized for marketing campaigns on a national or regional scale, which may be beyond the financial means of individual franchisees operating by themselves.
- Adapting to diversified markets: India is a country that is rich in diversity, with a wide range of languages, cultures, and preferences. Taking a more nuanced approach to marketing is made possible by franchising, which helps to ensure that the brand is appealing to a diverse variety of customers.
- Tailor marketing strategies to the local market: When it comes to marketing techniques, franchisees can adjust them to the local market, taking into consideration regional tastes, festivals, and cultural nuances. It is possible that the effectiveness of marketing activities could be improved by this customization.
In short, it is essential for business owners to meticulously develop and carry out their marketing plans, taking into consideration the one-of-a-kind qualities of the Indian market as well as the numerous regional distinctions that exist across the nation.
Here are some simple yet crucial steps you can incorporate into your marketing plan to ensure you franchise your business successfully in India.
- When it comes to digital marketing platforms, franchise owners should take into consideration social media because of its ever-increasing popularity among virtually everyone who has access to the internet.
- When you use social media, you may accomplish more than just spreading information. It makes it possible for local franchises to engage in interactions with customers in both directions. You can respond to questions and comments from customers, demonstrating that you respect their feedback.
- The use of social media is an excellent addition to any franchise marketing strategy because it allows businesses to demonstrate their individuality and increase their level of authenticity.
- SEO boosts website traffic and visibility for local businesses. For local businesses with limited marketing budgets, SEO is a wonderful franchise marketing tool.
- Our franchise marketing activities aim to produce sales-converting leads. About 50% of shoppers locate new products on Google. You want good SEO in your franchise marketing approach.
- A franchise SEO approach can boost Google Business Profile rankings. This makes users prefer your website. It boosts credibility and brand identity.
- Some good practices can include:
- Optimizing your website for mobile use.
- Improving your domain authority.
- Fasten your website speed.
- Keep your content updated.
- Additionally, you may use email as one of the marketing channels for your franchise to strengthen your relationships with the clients you already have and to communicate with potential new customers. Using email marketing, you can effectively educate your target audience about the products and services you provide.
- When determining the level of success that a piece of content has had, one of the most important measures that organizations utilize is email marketing. Compared to the percentage of website traffic that is analyzed by social media analytics, this is a higher percentage.
- To create a successful email marketing plan, you should:
- Select an email provider that helps you create, organize, and send emails. It should give all necessary performance analytics.
- Determine your email marketing audience. Be precise about their personality, buying habits, etc.
- Gather subscribers. Offer discounts for email addresses or include an opt-in form on your website.
- Send visually stunning, brand-compliant emails to your audience. Track email performance and aim to increase open and click rates.
- Public relations is a powerful tool that franchises may utilize to build brand awareness and loyal customers. Results from public relations campaigns last. They promote the company’s products and services by utilizing prominent personalities or themes, which helps to build the brand over time.
- The franchisor and franchisee both gain from public relations efforts that are part of a larger franchise marketing strategy since they raise awareness of the brand on a national level and boost local marketing efforts at individual locations.
- First things first when developing a public relations plan: figure out what you want to achieve. They might be used to build excitement for a new launch or to strengthen ties with the community, depending on the marketing budget.
- Blog posts, videos, podcasts, and images are all part of content marketing, which aims to educate and pique the interest of the target market in a product or service without openly advertising it.
- A variety of marketing materials can be created to pique the interest of your target audience in your brand. These can include behind-the-scenes photos, instructional blogs that address neglected or underappreciated aspects of your niche or industry, informative webinars, helpful eBooks, detailed white papers, infographics, and company websites.
When developing a business in India, franchisors can reap substantial benefits from employing smart marketing methods.
People who could be interested in becoming franchisees can be attracted to the business through well-planned advertising efforts. For a franchise model, when finding the right franchisees is crucial to expansion, this is of the utmost importance.
In conclusion, for a franchisor looking to grow in India, a solid marketing plan is fundamental. This helps in building a solid reputation for the brand, connecting with local consumers, and adjusting to the specifics of the Indian market, all of which draw in prospective franchisees.
Contact Sparkleminds to find out more about Marketing plans and how you can start yours.